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Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
Naked cowboy case_study ads and ip
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Naked cowboy case_study ads and ip

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Transcript

  • 1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Lesson About Advertisements & Intellectual Property Infringement © 2008, 2012 Anthony Vella, Esq.
  • 2. What Did Mars, Inc Do?
  • 3. How Did the Naked Cowboy Respond?
    • Naked Cowboy Sues Mars, inc
      • http://www.cnn.com/2008/CRIME/02/14/naked.cowboy/index.html#cnnSTCVideo
  • 4. Did the Naked Cowboy Have Rights?
    • The Naked Cowboy Asserted Federal Trademark Registrations & Right of Publicity.
    • Asserted Mars Create a Likelihood of Confusion with His trademark & infringed other intellectual property rights?
  • 5. Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY
  • 6. Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
  • 7. Trademarks & Rights of Celebrity: Issues in Naked Cowboy Case
      • Trademark Law
      • Rights of Celebrity (aka Publicity)
    • A Person Cannot Have Their Image Used For Commercial Purposes without “Compensation” and/or “Authorization”
  • 8. What is a Trademark?
  • 9. What Can Be A Trademark?
  • 10. What Can Be A Trademark?
  • 11. What Can Be a Trademark?
    • http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/soundex/75934534.mp3
    • http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/soundex/72349496.mp3
  • 12. “ Scent” Can Be a Trademark
  • 13. Trademark – Strong Protection
      • Arbitrary/Fanciful
      • “ Xerox ” for Copiers
      • “ Baby Ruth ” for Candy Bars
      • “ Apple ” for Computer
  • 14. Trademark Protection
      • Descriptive – Weaker
        • Computerland
        • Oatnuts
      • Generic – No Value
        • paint
        • milk
        • Aspirin (once an arbitrary/strong trademark)
  • 15. Naked Cowboy’s Damages Claim Naked Cowboys antes up in a high stakes poker game . . . © 2008 Anthony Vella, Esq.
  • 16.  
  • 17. http:// wilstar.com/midi/worldofsports.wav Blazing Saddles – Mel Brooks’ Movie
      • The Naked Cowboy wants $6 millions or more in damages!!!!!
  • 18. Infringement? – Willful?
    • Did Mars, Inc. Infringe IP Rights?
    • M&M Dressed Up Like Naked Cowboy
    • Ads running in Times Square – location of Naked Cowboy
    • Ignore Cease & Desist Letter
    .
  • 19. Practice Tip: Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .
  • 20. What Mars Did?
  • 21. Is There a Naked Cowboy in Your Future?
      • Have you cleared the advertisement?
      • Has the trademark been cleared before using it?
      • Are there other IP rights that have not been considered?
  • 22. Morale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking
  • 23. Update – Settlement Reached
      • November 8, 2008 (AP) . . . The Naked Cowboy ® and Mars, Inc reached a settlement (terms undisclosed) of suit filed February 11, 2008

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