Sustainable E Business Development Seminar

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February Seminar at Chilworth, UK.

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Sustainable E Business Development Seminar

  1. 1. Sustainable e-Business Development <ul><li>Speaker </li></ul><ul><li>Tony Treacy </li></ul><ul><li>of </li></ul><ul><li>eConsultants.it Ltd. </li></ul>Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  2. 2. Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  3. 3. SEO - Keywords <ul><li>Keywords are the lifeblood of your online business </li></ul><ul><li>They can make or break you online </li></ul><ul><ul><li>* The wrong keywords will cost you money </li></ul></ul><ul><ul><li>* The wrong keywords will not generate revenue </li></ul></ul><ul><ul><li>* The wrong keywords will not bring traffic </li></ul></ul>Get this right first time and you will experience online success much faster and on a much larger scale.
  4. 4. SEO - Keywords <ul><li>How do we find these keywords? </li></ul><ul><li>Research Tools: </li></ul><ul><ul><ul><ul><ul><li>- Competitive Analysis Tools </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Your Website Stats </li></ul></ul></ul></ul></ul><ul><li>First things first...The Market and The Competition! </li></ul>Optimize for the keywords your customers actually USE!
  5. 5. Keywords <ul><li>Research </li></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Adwords/PPC </li></ul></ul><ul><li>Meta Tags </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Page Text </li></ul></ul><ul><ul><li>Headline Tags </li></ul></ul><ul><ul><li>Description Tag </li></ul></ul>Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  6. 6. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  7. 7. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  8. 8. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  9. 9. SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  10. 10. SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  11. 11. Keywords <ul><li>Research </li></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Adwords/PPC </li></ul></ul><ul><li>Meta Tags </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Page Text </li></ul></ul><ul><ul><li>Headline Tags </li></ul></ul><ul><ul><li>Description Tag </li></ul></ul>Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  12. 12. Keywords <ul><li>Start with your root keyword and expand out with the keyword research tool. </li></ul><ul><li>Keyword Research </li></ul>
  13. 13. Meta Tags Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Page Title: 65 characters Page Description: 160 characters Page Keywords: 7 to 10 (prefer 2 per page)
  14. 14. Keywords Usage Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  15. 15. Content <ul><li>Use of Keywords </li></ul><ul><ul><li>Simple Language </li></ul></ul><ul><ul><li>Precise Copy </li></ul></ul><ul><ul><li>Anchor Text </li></ul></ul><ul><ul><li>Clean Information </li></ul></ul><ul><ul><li>Descriptive Headings </li></ul></ul><ul><ul><li>Short Paragraphs </li></ul></ul><ul><ul><li>Bullet Points </li></ul></ul><ul><ul><li>Bold Text </li></ul></ul><ul><ul><li>Give Free Content </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>White Paper </li></ul></ul><ul><ul><li>Special Report </li></ul></ul><ul><ul><li>e-Book </li></ul></ul>Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  16. 16. Launch Site <ul><li>Directories </li></ul><ul><li>MSN </li></ul><ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>Blog+Ping List </li></ul><ul><li>DMoz </li></ul><ul><li>e-Mail Campaign </li></ul><ul><li>Online Press Releases </li></ul><ul><li>Your Free Offer </li></ul>Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  17. 17. Building Traffic <ul><li>Online </li></ul><ul><li>RSS Feeds </li></ul><ul><ul><li>- Feedburner </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>- Branding </li></ul></ul><ul><li>Social Book-Marking </li></ul><ul><ul><li>- Link Building </li></ul></ul><ul><li>Article Marketing </li></ul><ul><li>Video Marketing </li></ul><ul><li>e-Mail Marketing </li></ul><ul><li>'Groups' Marketing </li></ul>Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Offline Networking Speaking Publicity
  18. 18. List Building <ul><li>Lead Capture </li></ul><ul><li>Landing Pages </li></ul><ul><ul><ul><li>- Layout </li></ul></ul></ul><ul><li>Newsletter Sign-ups </li></ul><ul><ul><ul><li>- Primary e-Mail </li></ul></ul></ul><ul><ul><ul><ul><li>- Double Opt-in </li></ul></ul></ul></ul>Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it <ul><ul><ul><ul><li>Management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cleaning </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Segmenting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Security </li></ul></ul></ul></ul>
  19. 19. Landing Pages <ul><li>This means you have seconds to: </li></ul><ul><li>* Make a good impression </li></ul><ul><li>* Entice visitors to stick around </li></ul><ul><li>* Minimize friction and anxiety </li></ul><ul><li>* Emphasize your value proposition </li></ul><ul><li>* Close the deal </li></ul>The average visitor will give your web page 4 to 8 seconds before leaving or hitting the back button.
  20. 20. Landing Pages <ul><li>* Engage visitors </li></ul><ul><li>* Convey credibility...instantly </li></ul><ul><li>* Weed out disinterested or unqualified prospects </li></ul><ul><li>* Present a clear ‘call to action’ </li></ul><ul><li>* Collect valuable visitor data </li></ul><ul><li>* Set marketing programmes in motion </li></ul><ul><li>* Create a positive first impression </li></ul>An effective landing page will: Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  21. 21. Don’t waste space - keep your message simple Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  22. 22. Keep your opt-in form above the fold Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  23. 23. From 0% to 2.8% conversion with this layout Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  24. 24. Linking Strategies <ul><li>Inbound Links </li></ul><ul><ul><li>- Directories </li></ul></ul><ul><ul><li>- Create a 'Triangle' </li></ul></ul><ul><li>Viral Social Book-Marking use ‘Share This’ </li></ul>
  25. 25. Bringing it Together <ul><li>Create an online business model </li></ul><ul><li>‘ Tweak’ it as you go to find what really works for you </li></ul><ul><li>Then ‘Wash, Rinse & Repeat’ </li></ul>
  26. 26. A Sample e-Business Model Self Liquidating Offer Continuity Program Small Ticket Up sell eMail Follow-Up & Webinars Yes No No Call Centre Big Ticket Offer Yes Yes
  27. 27. Free e-Books <ul><li>These two free e-books are part of my viral marketing strategy for list building </li></ul>
  28. 28. Q & A <ul><li>Website: www.eConsultants.it </li></ul><ul><li>Blog: www.TonyTreacy.co.uk </li></ul><ul><li>Email: [email_address] </li></ul>

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