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Sustainable E Business Development Seminar

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February Seminar at Chilworth, UK.

February Seminar at Chilworth, UK.

Published in: Business

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  • Another hit, well up to Tony's high Standards
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  • 1. Sustainable e-Business Development
    • Speaker
    • Tony Treacy
    • of
    • eConsultants.it Ltd.
    Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  • 2. Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  • 3. SEO - Keywords
    • Keywords are the lifeblood of your online business
    • They can make or break you online
      • * The wrong keywords will cost you money
      • * The wrong keywords will not generate revenue
      • * The wrong keywords will not bring traffic
    Get this right first time and you will experience online success much faster and on a much larger scale.
  • 4. SEO - Keywords
    • How do we find these keywords?
    • Research Tools:
            • - Competitive Analysis Tools
            • - Your Website Stats
    • First things first...The Market and The Competition!
    Optimize for the keywords your customers actually USE!
  • 5. Keywords
    • Research
      • Market
      • Competition
      • Adwords/PPC
    • Meta Tags
      • Page Titles
      • Page Text
      • Headline Tags
      • Description Tag
    Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 6. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 7. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 8. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 9. SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 10. SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 11. Keywords
    • Research
      • Market
      • Competition
      • Adwords/PPC
    • Meta Tags
      • Page Titles
      • Page Text
      • Headline Tags
      • Description Tag
    Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 12. Keywords
    • Start with your root keyword and expand out with the keyword research tool.
    • Keyword Research
  • 13. Meta Tags Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Page Title: 65 characters Page Description: 160 characters Page Keywords: 7 to 10 (prefer 2 per page)
  • 14. Keywords Usage Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 15. Content
    • Use of Keywords
      • Simple Language
      • Precise Copy
      • Anchor Text
      • Clean Information
      • Descriptive Headings
      • Short Paragraphs
      • Bullet Points
      • Bold Text
      • Give Free Content
      • Articles
      • White Paper
      • Special Report
      • e-Book
    Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 16. Launch Site
    • Directories
    • MSN
    • Yahoo
    • Google
    • Blog+Ping List
    • DMoz
    • e-Mail Campaign
    • Online Press Releases
    • Your Free Offer
    Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 17. Building Traffic
    • Online
    • RSS Feeds
      • - Feedburner
    • Social Networks
      • - Branding
    • Social Book-Marking
      • - Link Building
    • Article Marketing
    • Video Marketing
    • e-Mail Marketing
    • 'Groups' Marketing
    Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Offline Networking Speaking Publicity
  • 18. List Building
    • Lead Capture
    • Landing Pages
        • - Layout
    • Newsletter Sign-ups
        • - Primary e-Mail
          • - Double Opt-in
    Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
          • Management
          • Cleaning
          • Segmenting
          • Security
  • 19. Landing Pages
    • This means you have seconds to:
    • * Make a good impression
    • * Entice visitors to stick around
    • * Minimize friction and anxiety
    • * Emphasize your value proposition
    • * Close the deal
    The average visitor will give your web page 4 to 8 seconds before leaving or hitting the back button.
  • 20. Landing Pages
    • * Engage visitors
    • * Convey credibility...instantly
    • * Weed out disinterested or unqualified prospects
    • * Present a clear ‘call to action’
    • * Collect valuable visitor data
    • * Set marketing programmes in motion
    • * Create a positive first impression
    An effective landing page will: Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 21. Don’t waste space - keep your message simple Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 22. Keep your opt-in form above the fold Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 23. From 0% to 2.8% conversion with this layout Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  • 24. Linking Strategies
    • Inbound Links
      • - Directories
      • - Create a 'Triangle'
    • Viral Social Book-Marking use ‘Share This’
  • 25. Bringing it Together
    • Create an online business model
    • ‘ Tweak’ it as you go to find what really works for you
    • Then ‘Wash, Rinse & Repeat’
  • 26. A Sample e-Business Model Self Liquidating Offer Continuity Program Small Ticket Up sell eMail Follow-Up & Webinars Yes No No Call Centre Big Ticket Offer Yes Yes
  • 27. Free e-Books
    • These two free e-books are part of my viral marketing strategy for list building
  • 28. Q & A
    • Website: www.eConsultants.it
    • Blog: www.TonyTreacy.co.uk
    • Email: [email_address]

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