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Sustainable E Business Development Seminar
 

Sustainable E Business Development Seminar

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February Seminar at Chilworth, UK.

February Seminar at Chilworth, UK.

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    Sustainable E Business Development Seminar Sustainable E Business Development Seminar Presentation Transcript

    • Sustainable e-Business Development
      • Speaker
      • Tony Treacy
      • of
      • eConsultants.it Ltd.
      Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
    • Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
    • SEO - Keywords
      • Keywords are the lifeblood of your online business
      • They can make or break you online
        • * The wrong keywords will cost you money
        • * The wrong keywords will not generate revenue
        • * The wrong keywords will not bring traffic
      Get this right first time and you will experience online success much faster and on a much larger scale.
    • SEO - Keywords
      • How do we find these keywords?
      • Research Tools:
              • - Competitive Analysis Tools
              • - Your Website Stats
      • First things first...The Market and The Competition!
      Optimize for the keywords your customers actually USE!
    • Keywords
      • Research
        • Market
        • Competition
        • Adwords/PPC
      • Meta Tags
        • Page Titles
        • Page Text
        • Headline Tags
        • Description Tag
      Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • SEO-Quake Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Keywords
      • Research
        • Market
        • Competition
        • Adwords/PPC
      • Meta Tags
        • Page Titles
        • Page Text
        • Headline Tags
        • Description Tag
      Keyword Research Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Keywords
      • Start with your root keyword and expand out with the keyword research tool.
      • Keyword Research
    • Meta Tags Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Page Title: 65 characters Page Description: 160 characters Page Keywords: 7 to 10 (prefer 2 per page)
    • Keywords Usage Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Content
      • Use of Keywords
        • Simple Language
        • Precise Copy
        • Anchor Text
        • Clean Information
        • Descriptive Headings
        • Short Paragraphs
        • Bullet Points
        • Bold Text
        • Give Free Content
        • Articles
        • White Paper
        • Special Report
        • e-Book
      Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Launch Site
      • Directories
      • MSN
      • Yahoo
      • Google
      • Blog+Ping List
      • DMoz
      • e-Mail Campaign
      • Online Press Releases
      • Your Free Offer
      Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Building Traffic
      • Online
      • RSS Feeds
        • - Feedburner
      • Social Networks
        • - Branding
      • Social Book-Marking
        • - Link Building
      • Article Marketing
      • Video Marketing
      • e-Mail Marketing
      • 'Groups' Marketing
      Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Offline Networking Speaking Publicity
    • List Building
      • Lead Capture
      • Landing Pages
          • - Layout
      • Newsletter Sign-ups
          • - Primary e-Mail
            • - Double Opt-in
      Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
            • Management
            • Cleaning
            • Segmenting
            • Security
    • Landing Pages
      • This means you have seconds to:
      • * Make a good impression
      • * Entice visitors to stick around
      • * Minimize friction and anxiety
      • * Emphasize your value proposition
      • * Close the deal
      The average visitor will give your web page 4 to 8 seconds before leaving or hitting the back button.
    • Landing Pages
      • * Engage visitors
      • * Convey credibility...instantly
      • * Weed out disinterested or unqualified prospects
      • * Present a clear ‘call to action’
      • * Collect valuable visitor data
      • * Set marketing programmes in motion
      • * Create a positive first impression
      An effective landing page will: Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Don’t waste space - keep your message simple Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Keep your opt-in form above the fold Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • From 0% to 2.8% conversion with this layout Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
    • Linking Strategies
      • Inbound Links
        • - Directories
        • - Create a 'Triangle'
      • Viral Social Book-Marking use ‘Share This’
    • Bringing it Together
      • Create an online business model
      • ‘ Tweak’ it as you go to find what really works for you
      • Then ‘Wash, Rinse & Repeat’
    • A Sample e-Business Model Self Liquidating Offer Continuity Program Small Ticket Up sell eMail Follow-Up & Webinars Yes No No Call Centre Big Ticket Offer Yes Yes
    • Free e-Books
      • These two free e-books are part of my viral marketing strategy for list building
    • Q & A
      • Website: www.eConsultants.it
      • Blog: www.TonyTreacy.co.uk
      • Email: [email_address]