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Social Media Marketing




                  Speaker

      Tony Treacy
            of
    eConsultants.it Ltd.

    Copyr...
What I’ll be covering…

What it is
How to get it wrong
How it really works
What you want to achieve by using it
Types of s...
What is Social Media?


 For marketing purposes, social media sites are any
sites where you can connect with other people ...
How to Get It Wrong

People don’t go on social networking
sites to hear your sales pitch!

 More Free Traffic At Vinefire ...
The Negatives



Social Media doesn’t work
Social Media users aren’t buyers
Social Media isn’t worth the time I
have to pu...
4 Questions to Ask Yourself



• Who are you?
• What do you have?
• Why do they need it?
• How can they get it?




     C...
How Does It Work?
              There are two targets and two weapons




It’s a waste of TIME to bounce around social med...
What do you want to achieve?




        Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Characteristics of Linkbuilders




       Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Typical Linkbuilding Sites




    Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Social Linkbuilding is about…

Getting the search engines to love your site
Creating as many backlinks as you can
making a...
Social Media Tools




Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Characteristics of Networkers




      Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Typical Networking Sites




   Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
 Copyright 2009 eConsultants.it Ltd.. All ri...
Twitter is about…


•   Branding You
•   Creating awareness of who you are and what you do
•   Being part of the ‘conversa...
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Social Media Tools




Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Facebook is about…


•   Branding You
•   Having Fans of your Page
•   Being part of the ‘conversation’
•   Being consider...
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Social Media Tools




Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Summary
1.   Brainstorm what you want to achieve with social
     media and prioritize those goals
2.   Determine what met...
Free Guide




This free guide is part of my social strategy for list
     building, social networking and linkbuilding


...
Contact

Website: www.eConsultants.it
Main Blog: www.TonyTreacy.co.uk
Social Media Blog: www.TonyTreacy.co.uk/socialmedia
...
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Social Media

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How to use Social Media marketing for Business

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Transcript of "Social Media"

  1. 1. Social Media Marketing Speaker Tony Treacy of eConsultants.it Ltd. Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  2. 2. What I’ll be covering… What it is How to get it wrong How it really works What you want to achieve by using it Types of sites and how to use them Some free tools & resources Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
  3. 3. What is Social Media? For marketing purposes, social media sites are any sites where you can connect with other people and add your own content (articles, videos, comments etc.) Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  4. 4. How to Get It Wrong People don’t go on social networking sites to hear your sales pitch! More Free Traffic At Vinefire and Make Some Cash While You Do It http://tinyurl.com/c3ybwa People do use social networks to talk to their ‘friends’! Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  5. 5. The Negatives Social Media doesn’t work Social Media users aren’t buyers Social Media isn’t worth the time I have to put into it Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  6. 6. 4 Questions to Ask Yourself • Who are you? • What do you have? • Why do they need it? • How can they get it? Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  7. 7. How Does It Work? There are two targets and two weapons It’s a waste of TIME to bounce around social media sites without understanding if they are networking or linkbuilding sites Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  8. 8. What do you want to achieve? Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  9. 9. Characteristics of Linkbuilders Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  10. 10. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  11. 11. Typical Linkbuilding Sites Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  12. 12. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  13. 13. Social Linkbuilding is about… Getting the search engines to love your site Creating as many backlinks as you can making as many of those links ’words’ you want to rank for e.g. http://www.tonytreacy.co.uk/socialmedia Should be Social Media (This is anchor text) Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  14. 14. Social Media Tools Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  15. 15. Characteristics of Networkers Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  16. 16. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  17. 17. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  18. 18. Typical Networking Sites Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  19. 19. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  20. 20. Twitter is about… • Branding You • Creating awareness of who you are and what you do • Being part of the ‘conversation’ • Driving targeted traffic to your site Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  21. 21. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  22. 22. Social Media Tools Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  23. 23. Facebook is about… • Branding You • Having Fans of your Page • Being part of the ‘conversation’ • Being considered ‘The Authority’ in your niche Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  24. 24. Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  25. 25. Social Media Tools Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  26. 26. Summary 1. Brainstorm what you want to achieve with social media and prioritize those goals 2. Determine what method - networking or linkbuilding - you’ll use to achieve your goals 3. Find the most important social media sites you’ll need to target - considering your niche and your goals 4. Spend a little time each day reaching out, publishing content or connecting with people on the sites you’re targeting Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  27. 27. Free Guide This free guide is part of my social strategy for list building, social networking and linkbuilding Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
  28. 28. Contact Website: www.eConsultants.it Main Blog: www.TonyTreacy.co.uk Social Media Blog: www.TonyTreacy.co.uk/socialmedia Email: tony.treacy@econsultants.it Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
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