Pluntz OEP Presentation

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Pluntz is an online distributor of EDM (electronic dance music) performances including both live video streams and fully produced content from multiple camera angles.

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Pluntz OEP Presentation

  1. 1. pluntz EDM Anywhere facebook.com/pluntz @pluntzappThursday, March 8, 12
  2. 2. From Our OAP EDM Market is big, very big.Thursday, March 8, 12
  3. 3. Problem ~50 Million EDM Fans ~450 K EDM Event AttendeesThursday, March 8, 12
  4. 4. Thursday, March 8, 12
  5. 5. "I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and make the effort to travel there."Thursday, March 8, 12
  6. 6. "I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and make the effort to travel there." “It sucks when I cant find a good YouTube video of the performance I was at."Thursday, March 8, 12
  7. 7. "I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and make the effort to travel there." “It sucks when I cant find a good YouTube video of the performance I was at." "As EDM Concerts/Festivals have been drawing more attention, the prices to attend have risen accordingly. This is making it more difficult to attend as many as I would like each month."Thursday, March 8, 12
  8. 8. Thursday, March 8, 12
  9. 9. Thursday, March 8, 12
  10. 10. Of 245 Surveyed EDM Fans... Reasons for Not Attending 200 64% 64% 150 55% 100 38% 29% 20% 50 9% 0 Too Expensive Too Far Time Conflict No Friends Uninterested Unknown DJ OtherThursday, March 8, 12
  11. 11. Of 245 Surveyed EDM Fans... 56% 41% 59% 30% 14% Low Attendance [0-3 Events] Willing to Pay Medium Attendance [4-9 Events] Not Willing to Pay Low Attendance [0-3 Events]Thursday, March 8, 12
  12. 12. Business Model Hosting and Bandwidth Pay-per-video Audio and Visual Ads & Production Endorsement High Quality Audio/Video Forum Community Accumulated Artist Royalties User Data Transaction Costs Music ReferralsThursday, March 8, 12
  13. 13. 4 4 Assumptions PluntzGrowthProjec0ons •50M EDM Fans Starting •8% Year 4 Market Share •5% Users Pay $4.99/Video •1.5 Videos/Month •50% Artist Revenue Share •P/V after 100,000 usersThursday, March 8, 12
  14. 14. 4 4 Assumptions PluntzGrowthProjec0ons •50M EDM Fans Starting •8% Year 4 Market Share •5% Users Pay $4.99/Video •1.5 Videos/Month •50% Artist Revenue Share •P/V after 100,000 usersThursday, March 8, 12
  15. 15. Sales & MarketingThursday, March 8, 12
  16. 16. Sales & MarketingThursday, March 8, 12
  17. 17. Sales & MarketingThursday, March 8, 12
  18. 18. Sales & MarketingThursday, March 8, 12
  19. 19. Sales & MarketingThursday, March 8, 12
  20. 20. Sales & MarketingThursday, March 8, 12
  21. 21. Sales & MarketingThursday, March 8, 12
  22. 22. Sales & MarketingThursday, March 8, 12
  23. 23. Sales & MarketingThursday, March 8, 12
  24. 24. Sales & MarketingThursday, March 8, 12
  25. 25. Partners Artists and Labels Video Production Event CompaniesThursday, March 8, 12
  26. 26. Partners Artists and Labels Video Production Event CompaniesThursday, March 8, 12
  27. 27. Risks Content Competitor Market Risk Acquisition RiskThursday, March 8, 12
  28. 28. Risks Content AcquisitionThursday, March 8, 12
  29. 29. Risks Content AcquisitionThursday, March 8, 12
  30. 30. Risks: Content Acquisition Rights to Artists’ performance? Yes No Event company Consent from has recording of artist/venue? event? Yes No Yes No High Quality Use Enconcert Use Enconcert No Video VideoThursday, March 8, 12
  31. 31. Lance Zhao -BS MS&E ’12 -Finance & Business Operations -Event Attendee Tony Jin - BS CS ’13 - UI/UX & Software Design - DJ Victor Em - BS MS&E ’13 - Marketing & A/B Testing - Listener/Blogger Vinh Bui -BS ME ’12 -Design & Project Management -Dancer/GloverThursday, March 8, 12
  32. 32. Thursday, March 8, 12
  33. 33. Thursday, March 8, 12
  34. 34. RoadMap Team Needs Hire a backend programmer Acquire legal team Major Goals Gain critical mass of users Partner with music blogs and artists Produce our first video at ETD PopThursday, March 8, 12
  35. 35. Funding 150K Angel Investment for the first year Costs Server/Bandwidth Costs Equipment Costs Event Attendance Living ExpensesThursday, March 8, 12
  36. 36. pluntz facebook.com/pluntz @pluntzappThursday, March 8, 12
  37. 37. pluntz Questions? facebook.com/pluntz @pluntzappThursday, March 8, 12

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