Experiential Marketing Summit Tony Thomas
Who am I?
Drivers of brand experience.
Shared Experiences.
Relationship Fundamentals
A marketers perception of social media
What is Social Media? …… the sharing and discussions of experiences between people.
Is social media niche?
People are talking about your brands ……Right now!
And it isn’t always good… But can be address by being human
Brands that are human are more loved
Its just fundamental marketing
People are the media
Re-balance the value equation
Who are we? Web: www.thepopulation.com.au Blog: fromthepopulation.blogspot.com
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The Population

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My Presentation from the experiential summit

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  • Thanks My interpretation of experiencial What I’m going to be talking about today: The application of social media in providing a platform for brand experiences and sharing brand experiences. A view on the barriers and opportunities of social marketing. Some of the fundamental tenants of the future communication model
  • The Population

    1. 1. Experiential Marketing Summit Tony Thomas
    2. 2. Who am I?
    3. 3. Drivers of brand experience.
    4. 4. Shared Experiences.
    5. 5. Relationship Fundamentals
    6. 6. A marketers perception of social media
    7. 7. What is Social Media? …… the sharing and discussions of experiences between people.
    8. 8. Is social media niche?
    9. 9. People are talking about your brands ……Right now!
    10. 10. And it isn’t always good… But can be address by being human
    11. 11. Brands that are human are more loved
    12. 12. Its just fundamental marketing
    13. 13. People are the media
    14. 14. Re-balance the value equation
    15. 15. Who are we? Web: www.thepopulation.com.au Blog: fromthepopulation.blogspot.com

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