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Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
Slide share advertising presentation 11
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Slide share advertising presentation 11

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Transcript

  • 1. Advertising Overview
  • 2. What is SlideShareThe World’s Largest professional content Sharing network
  • 3. for owerPoint• Upload and share information • More than PPT: Videos, Docs & PDFs as well• Embed into blogs and sites• Share on Facebook, Twitter & Linkedin
  • 4. Majority of traffic comes via Search• These searches often lead to SlideShare presentations
  • 5. SlideShare TrafficTraffic has doubled every year since launch
  • 6. Executives & Decision Makers SlideShare has high composition of C-level Executives and IT Decision Makers Decision Makers Index Management (VP, Director, Manager) 120 Online publishing/sites 241 Education/Training 133 Authorize Business Purchases 114 Source: comScore, March 2012
  • 7. SMBSlideShare has high composition of Small andMedium Business Owners Small/Medium Businesses Index Micro Business (1-24 employees) Owners 138 Small Business (1-49 employees) Owners 140 Small Business (1-99 employees) Owners 138 Self-employed 125 Source: comScore, March 2012
  • 8. Advertising Opportunities• Display Ads• Home Page Sponsorship• Custom Content Unit• Branded Channels
  • 9. Display Ads728x90 728x90 160x600
  • 10. Home Page Sponsorship TopPresentation 300x250
  • 11. Custom Content UnitCustom-designed unitintegrates with SlideShare• Combines SlideShare content & brand message • Units have had high CTR• SlideShare creates unit • Only need brand logo, messaging
  • 12. ChannelsCompanies createChannels/Networksto house their contenton SlideShareUse them for:1. Branding2. Communication3. Engagement4. Lead Generation
  • 13. SlideShare Network: CiscoNetworks can house content from differentparts of organization Cisco LATAM Cisco Data Center Cisco IBSG Cisco SP 360
  • 14. Generate Sales Leads• Unlimited leads• Customizable form• Geo-targeted• Lead API • Salesforce, Eloqua, Marketo
  • 15. Align other social mediaTie in:• LinkedIn• Twitter• Facebook• Company Blog
  • 16. AnalyticsGain and track socialmedia engagement
  • 17. Advertising Partners
  • 18. SlideShare & LinkedInOn Profile Page On Home Page
  • 19. Summary• Broad reach—10MM+ monthly uniques• Strong user engagement• Attractive business/tech-leader audience• Broad reach & targeted, customizable ad opportunities
  • 20. ThanksFor more information, please contact: Tony Stucker Director of Advertising Sales tony@slideshare.com 650.796.0321

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