SlideShare Media Kit

MEDIA KIT

SlideShare’s been called Because you can: Upload and share information for Embed that info into blogs and sites

But SlideShare is really for BUSINESS
Users can:
Upload and share presentations
Powerpoint, PDF’s, documents
Videos and webinars

Users can also: Join groups, follow conferences and connect with members

Every day, thousands of SlideShare presentations are:
Linked to
Blogged about
Embedded
Tweeted out
SlideShare is a viral conent-sharing platform A key cog of social media

Explosive Growth Traffic has doubled in past year By the Numbers 300 th most popular site 29 Million Uniques/Mnth 80 Million Pageviews/Mnth * Quantcast,, 4/2010

Reach vs. Top Business Sites More uniques than Forbes.com * Quantcast,, 4/2010

An Attractive Audience
Very well-educated
86% are College Grad+
* SlideShare User Survey Fall 2009
Affluent
37% have $100K+ HHI
SMB
57% work in companies <100 employees
Business Decision Makers
50% are Managers, Directors or C-level Execs
with significant purchasing influence
Actively Engaged
Spend an average of 8 minutes on site
View an average of 20 slides
60,000 slideshows uploaded weekly

Advertising Opportunities
Created to engage this premier audience
Broad Reach Opportunities
Banners
Featured/Top Presentations
Email Newsletters
Targeted Content Opportunities
Sponsorship Units
Sponsored Channels
Customized Opportunities
Custom Brand Channels
Sponsored Contests

Display Ads/Sponsorship Units Can be targeted: 728x90 300x250 - Geographically - Contextually

Featured/Top Presentations The only paid advertising on home page Featured 500 views/day Top 1,000 views/day

Brand Logo Brand Logo on every presentation page Sponsorship of “Share Tools” Embeds at end of presentation Sponsored Channels
Sponsor popular sub-sections
Marketing
Social Media
Small Business
Cloud Computing
Entrepreneurship
IT
Sample Channels include:

Customized Brand Header on Every Channel Page Watermark on every slide player & embed Custom Brand Channels
Create a “home” on SlideShare
Subscribing to the channel
Viewing
Downloading
Sharing
Favoriting
Commenting
Allow users to engage with brands by:

Case Study: MS Office
Case Study
Objective : Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.
Tactics : We launched the Parent’s Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g., Excel for a family budget, PPT for designing invitations, etc.).
Results : Over three months, the Channel generated:
- 290 K pageviews
178 K visits
2:34 avg. time
406 user documents uploaded
15,728 document engagement activities
1,425 posts
468 Channel Followers
158 Users joined Channel sub-groups
3,146 views of Channel videos
105 user tweets about Channel
See the Channel at http://www.slideshare.net/microsoftoffice

Contests Engage audience, weave brand message throughout
Case Study
Objectives: Adobe wanted to generate awareness among business, technology, and design thought-leaders of the benefits of upgrading to the latest version of Adobe Acrobat and its new portfolio format.
Tactics: Adobe Acrobat 9 sponsored our 3 rd annual “World’s Best Presentation” contest from Sept-Oct 2009. The contest included multiple elements to demonstrate the value of Adobe Acrobat 9 as well as incentive to try the software via an Acrobat 9 specific contest category.
Results : Over six weeks, they saw more than:
3,500 contest entries
1,000,000 contest pageviews
Avg. time on section of 6 mins
64,000 actions (votes, favorites, comments, downloads)
4,400 trial software downloads
25,000 views of example Acrobat 9 files
Avg. CTR = .21%
View the contest entries at: http://www.slideshare.net/contest/worlds-best-presentation-contest-2009

Advertising Partners You’re in Good Company

Summary
Premier online presentation-sharing site
Extremely attractive business/tech-leader audience
Broad reach—almost 30 million monthly uniques
Tied into other social media
Strong user engagement
“ Push” content from your site to where consumers are
Broad reach and targeted, customizable ad opportunities

For more information, please contact: Tony Stucker Director of Advertising Sales [email_address] 650.796.0321

SlideShare Media Kit

by tonystucker on May 28, 2010

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SlideShare Media Kit — Presentation Transcript

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