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Is social media worth it?

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How do we know that jumping into Social Media actually creates value?

How do we know that jumping into Social Media actually creates value?

This is a presentation that was done by Tony Steward at the Echo 2010 Conference in Dallas, Texas.

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Is social media worth it? Is social media worth it? Presentation Transcript

  • Is Social Media worth it?
  • No! If..
  • you think it will fix a Leadership Problem.
  • You think it will make you “relevant.”
  • Done in comparison or the cloning of someone else.
  • Your First question is “How do we delete comments?”
  • if the point is social media itself.
  • What is social media again?
  • Social Media is...
    • tech that enables high access to publishing, contributing and social interaction around media online.
    • a transformation in communication from broadcast monologues to social media dialogues - high in potential for establishing online communities.
    • Examples:
    • Facebook (Social Network)
    • Blogs (Wordpress, Posterous)
    • Updates (Twitter)
    • Video (YouTube)
    • Collaboration (Wikis, Wave)
    • Location (Foursquare)
    • Conversation (Comments)
    • Pictures (Facebook, Flickr)
  • Briefly, Social Media is... A scalable, global tool used to leverage or catalyze. A new model of conversational communication.
  • So, when is social media worth it?
    • When you know who you are. (Identity/Mission)
    • When you establish your intent. (Goals)
    • When you define success. (Measurables)
    • When you put the audience’s experience first. (Humility)
    • When you follow through. (Hustle)
  • First Example
  • ThePornEVent.com PLan
    • Mission: “.. fully devoted to Christ.”
    • Goals: Create an event to better connect and care for porn addicts.
    • Measurables: 5,000+ attendance, 75 group leaders, 20% attend Church Online, 15% response to Key Action.
    • Humility: Couldn’t build tech to support, cloned segments, stand alone.
    • Hustle: Organizing leaders, to days, to groups, to people, and quality checks.
  • Second Example
    • Mission: “.. fully devoted to Christ.”
    • Goals: To connect better with new attenders during popular series.
    • Measurables: Average Weekly Attendance 7,500, 30 Meetups, Increase “time on site” by 15 seconds, 8,000 PDF downloads (key low action).
    • Humility: Reasonable expectations of individual’s experience environment.
    • Hustle: Scripting, Extra Production/Shoot, Landing Page, Tool Code Push, Recipe PDFs, Meetup Communications.
    DINNER AND A MOVIE PLAN
  • Is Social Media Worth It?
    • Tony Steward
    • http://twitter.com/tonysteward
    • http://lifechurch.tv
    • [email_address]