Is Social Media
worth it?
No!
If..
you think it will fix a Leadership
Problem.
You think it will make you “relevant.”
Done in comparison or the cloning
of someone else.
Your First question is “How do we
delete comments?”
if the point is social media itself.
What is social media again?
Social Media is...
• tech that enables high
access to publishing,
contributing and social
interaction around media
online....
Briefly, Social Media is...
A scalable, global tool
used to leverage or
catalyze.
A new model of
conversational
communicat...
So, when is social media worth
it?
• When you know who you are. (Identity/Mission)
• When you establish your intent. (Goals)
• When you define success. (Meas...
First Example
ThePornEVent.com PLan
•Mission: “.. fully devoted to Christ.”
•Goals: Create an event to better
connect and care for porn ...
Second Example
•Mission: “.. fully devoted to Christ.”
•Goals: To connect better with new
attenders during popular series.
•Measurables: ...
Is Social Media
Worth It?
• Tony Steward
• http://twitter.com/tonysteward
• http://lifechurch.tv
• tony.steward@lifechurch...
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Is social media worth it?

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How do we know that jumping into Social Media actually creates value?

This is a presentation that was done by Tony Steward at the Echo 2010 Conference in Dallas, Texas.

Published in: Business
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Transcript of "Is social media worth it?"

  1. 1. Is Social Media worth it?
  2. 2. No! If..
  3. 3. you think it will fix a Leadership Problem.
  4. 4. You think it will make you “relevant.”
  5. 5. Done in comparison or the cloning of someone else.
  6. 6. Your First question is “How do we delete comments?”
  7. 7. if the point is social media itself.
  8. 8. What is social media again?
  9. 9. Social Media is... • tech that enables high access to publishing, contributing and social interaction around media online. • a transformation in communication from broadcast monologues to social media dialogues - high in potential for establishing online communities. Examples: •Facebook (Social Network) •Blogs (Wordpress, Posterous) •Updates (Twitter) •Video (YouTube) •Collaboration (Wikis, Wave) •Location (Foursquare) •Conversation (Comments) •Pictures (Facebook, Flickr)
  10. 10. Briefly, Social Media is... A scalable, global tool used to leverage or catalyze. A new model of conversational communication.
  11. 11. So, when is social media worth it?
  12. 12. • When you know who you are. (Identity/Mission) • When you establish your intent. (Goals) • When you define success. (Measurables) • When you put the audience’s experience first. (Humility) • When you follow through. (Hustle)
  13. 13. First Example
  14. 14. ThePornEVent.com PLan •Mission: “.. fully devoted to Christ.” •Goals: Create an event to better connect and care for porn addicts. •Measurables: 5,000+ attendance, 75 group leaders, 20% attend Church Online, 15% response to Key Action. •Humility: Couldn’t build tech to support, cloned segments, stand alone. •Hustle: Organizing leaders, to days, to groups, to people, and quality checks.
  15. 15. Second Example
  16. 16. •Mission: “.. fully devoted to Christ.” •Goals: To connect better with new attenders during popular series. •Measurables: Average Weekly Attendance 7,500, 30 Meetups, Increase “time on site” by 15 seconds, 8,000 PDF downloads (key low action). •Humility: Reasonable expectations of individual’s experience environment. •Hustle: Scripting, Extra DINNER AND A MOVIE PLAN
  17. 17. Is Social Media Worth It? • Tony Steward • http://twitter.com/tonysteward • http://lifechurch.tv • tony.steward@lifechurch.tv
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