Video marketing tips for the Fence industry. Use YouTube to educate your future customers. Simply pull out your iPhone and record a completed fence job to show your quality of work.

1. BUSINESS DEVELOPMENTCONSULTANTTOAMERICA’S FASTEST-GROWINGCOMPANIES
YouTubeVideo Marketing
For Fence Contractors

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If you jump in before everyone else starts crowding the water,
you’ll get the most fish and they’ll stick with you
• The fencing industry is filled with competition, so if you want to be a leader and have an
edge over the others, a great way to get started down that path is by catching the
modern technology wave.
• You see, even the long-standing businesses, like fence installation, need to be up to par
with today’s tech-savvy society.
Simply climb on the bandwagon and start making the most of
technology
What exactly does that mean for your fencing business, and how can
you get integrated?
• With that, let’s talk about the wonders of YouTube.

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WHY YouTube
is a prime place to get started, and maybe you’ve even already been
considering the possibilities of streaming video.
It’s an incredible vehicle to create brand awareness and teach people why your
company is the one they should pick.
• You’ll have a wide pool to fish from, and the people who will be watching your videos will
find them because they’re hoping for fencing help. (Not the sport, the product.)

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SHARE YOUR KNOWLEDGE
• Uploading videos onYouTube is your chance to shine by showing your audience, whether
it’s HOA (Homeowners Association, but you knew that, right?) or property managers that
are residential or commercial.
You can shoot a video that will speak to their pains
and problems in a way that connects
• This is THE STUFF YOU’RE MADE OF THE STUFF YOU KNOW BEST
So step up to the plate and give them your all.

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MAKE IT REAL
• If you’re asking for filming advice, you may want to talk call up Mel Gibson, but as far as
content goes,
HERE’S THE SCOOP BE REAL
• It’s as simple as that.
• It’s no different than when you go out to do an estimate, really it’s just a different format.

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• When you engage with your customers on the field, you
really connect with them and talk to them in a way
that’s beneficial
Because you’re sharing your expertise with them
and building trust

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EDUCATE, EDUCATE, EDUCATE
• Easy as pie, my fencing friend, because it’s not about making up creativity
I’M NOT ALL THAT CREATIVE
IT’S ABOUT WHAT YOU ALREADY KNOW
At the end of the day, the business that wins the
customer is the one that educates them the most

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• Think about all of the knowledge you’ve accumulated as you’ve dealt with various issues
and scenarios on the job.
• Those are the things that make you the one with the answers.
• Those are the things you can use to educate your audience and show them why you’re
the one for the job.
What kinds of problems do you see on a regular basis?
What kinds of questions do your customers often ask?

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• Because this is what I do and I do it well.
TONY SHAPREACH OUTTO ME