Copyright© 2013 All rights reserved by BEFLOAT
Culture and Art
Social Network Space
BEFLOAT
Do You Know Why?
Copyright© 2013 All rights reserved by BEFLOAT
Every day,
Millions of Artistic Contents are
produced, dis...
Copyright© 2013 All rights reserved by BEFLOAT
Main Problem
Gatekeeper
Public
Contents
Chosen
Contents
in Contents industr...
Copyright© 2013 All rights reserved by BEFLOAT
Escape Points for Contents Producers
SNS
Blog
Personal Websites.
http://www...
Copyright© 2013 All rights reserved by BEFLOAT
Do You think those sites are really “the SPACE”
where you can share your BE...
Copyright© 2013 All rights reserved by BEFLOAT
Problems for Existing Platforms
Existing SNS
“Hard to focus on the contents...
Copyright© 2013 All rights reserved by BEFLOAT
Solution
Build the SPACE where
• Contents Producers can share their content...
Copyright© 2013 All rights reserved by BEFLOAT
Features
Preference Algorithm:
Upload Tool for Contents Showing
Float Butto...
Copyright© 2013 All rights reserved by BEFLOAT
Business Model.
B2B
Labor Finding Service
Trend Analysis
Utilizing Data of
...
Copyright© 2013 All rights reserved by BEFLOAT
The Final Point
Interactions and Correlations
Users, Industrial Firms, and ...
Copyright© 2013 All rights reserved by BEFLOAT
• Stages
1. Social Traction (now ~ 2014 Q2)
2. Data gathering (2014 Q3 ~ 20...
Copyright© 2013 All rights reserved by BEFLOAT
• Per Stages
1. Social Traction:
• Establishing Media: Facebook, Company Bl...
Copyright © 2013 All rights reserved by BEFLOAT
Current Status
Company Information
• Founded Date: 12.03.2012
• Investment...
Copyright© 2013 All rights reserved by BEFLOAT
Thank You!
Thank You Very Much.
Contact.
Tony Seaho Park
afloat@befloat.com...
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What is BEFLOAT?

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Brief Explanation about Online Contents Sharing Service, BEFLOAT.

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What is BEFLOAT?

  1. 1. Copyright© 2013 All rights reserved by BEFLOAT Culture and Art Social Network Space BEFLOAT
  2. 2. Do You Know Why? Copyright© 2013 All rights reserved by BEFLOAT Every day, Millions of Artistic Contents are produced, distributed, and BURIED. To Begin With,
  3. 3. Copyright© 2013 All rights reserved by BEFLOAT Main Problem Gatekeeper Public Contents Chosen Contents in Contents industry, Especially Art & Culture, And, It Leads, • Can’t Catch Up Various Preferences of the Public. • Losing Diversity of Artistic Contents. • Artistic Contents Lose Chances to Be Opened to the Public. • Inequality of Opportunity to Make Profit in Artistic Contents Industry.
  4. 4. Copyright© 2013 All rights reserved by BEFLOAT Escape Points for Contents Producers SNS Blog Personal Websites. http://www.myportfolio.com
  5. 5. Copyright© 2013 All rights reserved by BEFLOAT Do You think those sites are really “the SPACE” where you can share your BEAUTIFUL contents and communicate? However,
  6. 6. Copyright© 2013 All rights reserved by BEFLOAT Problems for Existing Platforms Existing SNS “Hard to focus on the contents, because of too much information.” BLOG Platforms “Hard to reach the contents, because of Accessibility(SEO).” Personal Websites “Needs various computing skills to build, and also hard to reach.”
  7. 7. Copyright© 2013 All rights reserved by BEFLOAT Solution Build the SPACE where • Contents Producers can share their contents freely, • Contents Consumers can find what they consume, • Contents Utilizers can find proper contents to utilize.
  8. 8. Copyright© 2013 All rights reserved by BEFLOAT Features Preference Algorithm: Upload Tool for Contents Showing Float Buttons Image Text Video Audio 1. Multimedia Type Viewed Liked Floated (Shared) Shuffle 2. Users’ Behavior Intuitive Layout
  9. 9. Copyright© 2013 All rights reserved by BEFLOAT Business Model. B2B Labor Finding Service Trend Analysis Utilizing Data of • Artists’ Information. • Social Traction. • Trendy Contents. B2C Job Searching Service Layout Change Through Premium Service, Can Promote • Quality Control. • Earnings for Professional Contents Producers. </> HTML CSS
  10. 10. Copyright© 2013 All rights reserved by BEFLOAT The Final Point Interactions and Correlations Users, Industrial Firms, and BEFLOAT. Copyright© 2013 All rights reserved by BEFLOAT Data Service Fee Free SNS Platform Premium Service Service Fee Ads Trend Recruit Talents, Labor Attention Income Goods and services
  11. 11. Copyright© 2013 All rights reserved by BEFLOAT • Stages 1. Social Traction (now ~ 2014 Q2) 2. Data gathering (2014 Q3 ~ 2015 Q2) 3. Data Utilizing (2015 Q3 ~ )v Marketing Strategy • Customer Segments and Keywords for Each Segment 1. Contents Producers – “Contents”, “Talent” and “profit.” 2. Contents Consumers – “Art and Culture.” 3. Contents Utilizing Groups/ firms – “Trend and Reasonable Hiring.” Philosophy ValueTime(Stage) Segment
  12. 12. Copyright© 2013 All rights reserved by BEFLOAT • Per Stages 1. Social Traction: • Establishing Media: Facebook, Company Blog. • Building Fan-base: Offline Event, Cooperation with Community • Making Viral: Web-Magazine “BEFLOAT-Words.” 2. Data gathering • Steady and Errorless Service 3. Data Utilizing • Accurate Service Sales Strategy • Per Customer Segments 1. Contents Producer- RELEVANCE • Word-based Contest 2. Contents Consumer-FUN • On/ Offline Events 3. Contents Utilizing Firms/ Groups-USEFULLNESS • Cooperation and Collaboration • Trend Analysis Free Trial
  13. 13. Copyright © 2013 All rights reserved by BEFLOAT Current Status Company Information • Founded Date: 12.03.2012 • Investment: None • Accomplishments: • 서울시 청년 창업 센터 1000 (2012. 07~2013. 03) • BEFLOAT-MVP: 2012. 12 • BEFLOAT-Beta: 2013. 03 BEFLOAT-Words • Web Magazine • Marketing Tool • Total Contents: 60 • Plan to Renewal Current Service BEFLOAT-Beta 1 • Total Contents: 198 • Total Users: 322 • Total Visitors: 5,414
  14. 14. Copyright© 2013 All rights reserved by BEFLOAT Thank You! Thank You Very Much. Contact. Tony Seaho Park afloat@befloat.com http://befloat.tistory.com http://befloat.com 82-11-9134-6807Demo Video: http://bit.ly/1332mTu

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