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Business Mastery Force 4: Sales Mastery Systems
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Business Mastery Force 4: Sales Mastery Systems

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Every sales starts with a conversation. Is your messaging relevant and persuasive to your ideal client? Grow your sales with great messaging - based on these Force 4 secrets from marketing master John …

Every sales starts with a conversation. Is your messaging relevant and persuasive to your ideal client? Grow your sales with great messaging - based on these Force 4 secrets from marketing master John Carlton. Find all 7 Forces of Business Mastery at http://go.tonyrobbins.com/0000aSH0

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  • 1. THE 4 BASICS OF A GREAT SALES MESSAGESalesmanship is the same now as it was back when the first Neanderthal traded up to a cave witha better view for a slab of mastodon meat. It’s an exchange of value. Your job is to show yourprospects the value you offer. It’s salesmanship in print. It’s sending out a little, two-dimensionalsalesperson who connects with your prospects and convinces them that what you have istruly valuable.A GREAT SALES MESSAGE IS A CONVERSATION WHERE YOU MAP OUT FOUR ELEMENTS:1. Who You AreEstablish that you’re someone your customers can trust. Tell them who you are. They need more than yourname, rank and serial number, so tell them your background. Position yourself in your prospects’ minds, andexplain who you are in a way that is advantageous to them. Establish yourself as an authority.2. What You’re OfferingExplain your product, service or information in a way that’s very basic. Spell out the features.3. What It Will Do for Your CustomerNow that they know exactly what they are getting, show them what it will do for them. Walk them throughthe benefits. It’s not just a book; it’s a book that will change their lives by showing them the techniquesand skills they need to make massive improvements. You’re helping them do something better, or achievesomething they couldn’t achieve before, or gain entrance into a world that they otherwise wouldn’t haveaccess to.4. What They Need to Do NowWalk your prospects to the next step, whether it’s to sign up for a free trial, join the membership site or buythe product. Hold their hand and show them what to do; otherwise, you might lose them.—Excerpted from Anthony Robbins’ The New Money Masters: Confessions of a Marketing Rebel: John Carlton, “How aClueless Slacker Became a Notorious Marketing Wizard with Some Hooks, Killer Storytelling and Old-School Influence Secrets”

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