Tonywright pubconaustin2014-reviewsmanagement

Tonywright pubconaustin2014-reviewsmanagement



Reputation Management including reviews management and monitoring

Reputation Management including reviews management and monitoring



Total Views
Views on SlideShare
Embed Views



2 Embeds 3 2 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Tonywright pubconaustin2014-reviewsmanagement Tonywright pubconaustin2014-reviewsmanagement Presentation Transcript

    • Monitoring, Response and how to handle Reviews Presented by Tony Wright CEO/Founder WrightIMC
    • The thing about monitoring… • There are literally hundreds of tools – from free to very expensive • Beware of relying on any data gleaned from “automated sentiment” • No tool is perfect. You catch the “90%” that counts • Monitoring the SERPs can be done through ranking tools
    • Creating a formula for online reputation • Items to consider – Reach of the venue – Influence of the poster – Tone of the content – Follow-up on the post (watch for on-topic vs. off topic) – Viral effects
    • When to respond • This really depends on your brand and resources • Reaction to every mention requires continued reaction to every message… – If you start and then stop, you can damage your brand – Set proper expectations for your followers – and be prepared to do customer service via social media channels
    • Review Management • No matter what stat you read, know this…unhappy customers are more likely to complain online • The goal of review management is to get the happy customers to talk – Review Portals – Staff Incentives – Staff Education – Beware of TOS • What are you doing to make your customers actual Fans?
    • Review Management – Social Media Policy • Do you have a Social Media Policy? Do you have more than 10 employees? – Are you in a regulated field that requires compliance? • Do your employees know your social media policy? • How do you enforce violations of your policy?
    • Review Management – Educating Employees • Every employee, contractor and vendor can have an affect on your reviews – The janitor can illicit a negative review as easily as the CEO • Management needs to make employee education on social media a priority • Good customer service won’t keep negative reviews from happening, but it does help stem the flow
    • Review Management – Content Marketing • Creating content that positions your company as a thought leader can solicit positive reviews. • Videos, articles, advice from experts all contribute to the overall brand image, as well the reviews • Content marketing also helps your SEO
    • Thank You! Tony Wright CEO/Founder WrightIMC 972-215-7167 @tonynwright