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BackLink Analysis Presentation
 

BackLink Analysis Presentation

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Highlighting different ways to utilise BackLink data to help promote a website.

Highlighting different ways to utilise BackLink data to help promote a website.

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  • Links from other websites to the website you are analysingGoogle nofollow guidelines = paid or not trusted
  • Backlinks are hard to discover, you need a lot of bots like Google.Data providers will crawl and sell you their data.Some are free to verified owners (Google, Bing, Majestic). Open Site Explorer is free for all.
  • Some tools like mine report if the destination page is broken
  • Some tools like mine report if there are redirects involved
  • Find bloggers, forum commenters, article writers who like what you do and already link to you.Connect with them, encourage them, become friends.Also look at Google Analytics referrer data
  • Work out why it attracts links, and repeatToolsValuable informationUnique informationInformation that changes
  • Data is often out of date and contains pages that no longer link to you or have been removed.Some tools like mine report if the source page no longer contains that link.
  • Your helping them by fixing their link. Provide them with a place to fix it to.Bad stuff: Link schemes, paid links, blog networks, paid blogroll links, article submissions/spinning, comment spam, site wide links, footer links, bookmarking, low value directories, foreign websites, idle profilesFind common links to multiple competitors. Indicates an easy to get link.Content ideas
  • Your helping them by fixing their link. Provide them with a place to fix it to.
  • Manual penalty (with warning) or automated Penguin penalty
  • Your helping them by fixing their link. Provide them with a place to fix it to.
  • Work out why it attracts links, and repeat
  • Work out why it attracts links, and repeat

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