SEO/Internet Marketing 
Case Study: Toyota Dealer 
Date Started 01/03/2013 
Case Study Date 2/14/2014 
Date Ended 11/3/201...
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Automotive SEO Internet Marketing Case Study - Toyota Dealership - National Positions Automotive Tony Ly

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Getting the most organic performance off your Toyota dealership website while still meeting Toyota Dealer Advertising Covenant (TDAC) OEM website compliance is key to long-term success. Toyota has one of the most strictest compliance rules in the industry. This does not mean you have to give up organic performance and solely relying on Paid Traffic. Work with those who know how to meet OEM website compliance yet extract maximum organic website performance.

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Automotive SEO Internet Marketing Case Study - Toyota Dealership - National Positions Automotive Tony Ly

  1. 1. SEO/Internet Marketing Case Study: Toyota Dealer Date Started 01/03/2013 Case Study Date 2/14/2014 Date Ended 11/3/2013 About The Client -In the largest brand/market of the US or even worldwide. -Dealer locates 2 miles inland off the main freeway. -13 Toyota dealerships in the 15-mile radius. Targeting -Toyota(New , Used, CPO’s, Fixed-Opt), Used Cars, Generics. -Geo-target two nearby major metros. Website Provider Autofusion Services (Delivery of services are rotated and/or ramped up over time.) Onsite Contents, Onsite Blogging, Managed Social Media, Content Marketing: (guest blogging, infographic, article contents), Distributions: (coupon, videos, images, documents), Creations: (local citations, online profiles) more! Comment Optimization meets Toyota TDAC OEM compliance. Before SEO (8-Month Average) During SEO (10-Month Average) % Change During SEO After SEO (4-Month Average) % Change After SEO Total Visits 8884 11035 +24% 12925 +45% Google Visits 4437 4534 +2% 5376 +21% Direct/None Visits 1924 3356 +74% 3595 +86% *Organic results will vary. Not all websites will have dynamic successes. SEO/Internet Marketing Period

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