Automotive SEO Internet Marketing Case Study - Auto Group Dealer Website - National Postions Automotive Tony Ly

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Every dealership requires a constant flow of sales leads. The single rooftop website or worst, an OEM mandated website won’t be sufficed to compete for customers online. Managing multiple websites in your portfolio of car dealerships can be complete complex. Even with the talents in place, the marketing efforts won’t be as concentrated.

Larger public auto groups are combining their marketing efforts and so should yours.

Promoting your auto group website as the lead generator is the most effective way to utilize your market budget. With limitations and no OEM compliance restrictions, your Auto Group website came act and behave like and lead generator but building brands, cross-brand promote, and capture unbranded shoppers alone with fixed-opts business. Let’s connect, see what we can do.

http://tinyurl.com/NPAutomotive
http://www.linkedin.com/in/TonyLy
https://www.facebook.com/MechanicalMarketer

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Automotive SEO Internet Marketing Case Study - Auto Group Dealer Website - National Postions Automotive Tony Ly

  1. 1. SEO/Internet Marketing Case Study: Auto Group Website Date Started 01/01/2012 Case Study Date January 2014 Date Ended Current Client About The Client -Borderlines With 2nd and 36th Most Populated States -Added 2 Franchises Since Start of SEO -Nissan Store: Fastest Growing In Region (2013) Locations Five Targeting -Nissan, Honda, Ford, Kia, Dodge, Jeep, Chrysler, Lincoln, Ram, Used Cars, Auto Repair, Car Parts, more… -Protect 3 PMAs -Geo-Target Metros Of Interests 40 and 200 miles away. Website Provider Driving Force Auto Services (Delivery of services are rotated and/or ramped up over time.) Onsite Contents, Onsite Blogging, Add Landing Pages, Managed Social Media, Content Marketing: (guest blogging, infographic, article contents), Distributions: (coupons, videos, images, documents), Creations: (local citations, online profiles) , Website Conversion , more. Before SEO (1 Year Average) With SEO (Running Average) % Change* Total Visits 3784 5632 +48% Total Brand Pages 9435 12851 +36% Google Visits 1427 2203 +54% Direct/None Visits 1432 2229 +55% W/O Conversion (1 Year Average) W/ Conversion (Running Average) % Change* Bounce Rate 46.98% 36.56% -22% *Organic results will vary. Not all websites will have dynamic successes.

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