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Focus Group 12 Aug10

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Transcript

  • 1. Focus Networking Group Presented by Anthony Gee & Luqman Jimoh 12 th August, 2010.
  • 2. Agenda
    • Introduction – issues raised by clients
    • Search Engine Optimisation
    • Break
    • Financials
    • Q & A
  • 3. Search Engine Optimisation Why does Google exist?
  • 4. Search Engine Optimisation
    • Imagine the World Wide Web as a network of stops in a big city subway system – LINKS
    • More relevant links – higher up Google search rankings you will get
    • Link to buying sites – might get some sales – for example:-
    • www.sheffieldforum.co.uk/directory
    • www.bttradespace.com
    • www.tradesheffield.co.uk
    • www.yelldirect.com/yellowpages/home
  • 5. Search Engine Optimisation Keywords – identify words/phrases Use the keyword at lease once in the title tag, once in bold , once in alt (image), once in URL , and once or twice in meta description Title tags/Meta tags/URL and duplication of content
  • 6. Search Engine Optimisation URL – what does this mean? Google use Algorithms Summary of keywords – relevant, high value words, Exact match, measure traffic by using conversation
  • 7. Search Engine Optimisation
    • Google Ad words - AIDA
    • 3 things to remember –
    • Find it
    • Stay on it
    • Revisit
  • 8. Search Engine Optimisation
    • Google Analytics
    • Yahoo Web analytics
    • Clicky web
    • Woopra Website tracking
    • Piwik Open Source
  • 9. Search Engine Optimisation
    • Blogging tips - newsletter
    • www.blogger.com – easy and free
    • Word Press – use a design template
    • Twitter – a must!
  • 10. Break
    • Any questions about:-
  • 11. Basic principles of book keeping
    • Why do you need to keep books/records?
    • How do you keep your books? – shoebox, excel, software etc
    • Double entry – every debit must have a credit – what & how?
  • 12. Basic principles of book keeping
    • Accounting records – P&L, Balance sheet, cash flow statement etc
    • Are you up to date?
    • Overview - Self assessment, corporation tax, PAYE, VAT
  • 13. Financial management accounts
    • Generating management information/accounts from your accounting records – ratios, trends analysis etc
    • What is management information/accounts?
    • Financial management Overview – acquisition and allocation of resources in any business irrespective of size
  • 14. Financial management accounts
    • working capital – what is it? – management of inventories, accounts receivable, accounts payable and cash
    • Business financing – short, medium and long term options
    • Financial management decision making – who is responsible?
  • 15. Finally
    • Any Questions about all topics discussed today