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Member Success Workshop Presentation

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This is an orientation to the Golden Gate Business Association and the programs that it offers to members.

This is an orientation to the Golden Gate Business Association and the programs that it offers to members.

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Transcript

  • 1. MEMBER SUCCESS WORKSHOP Maximizing Your Membership Investment
  • 2. Our Mission
    • Grow, promote, and increase the visibility of LGBT businesses and those in the community that support them
  • 3. History
    • Founded as FIRST LGBT Chamber of Commerce
    • Created the later-named Horizons Foundation
    • Founding member of Small Business Network & Western Business Alliance
    • Founding member of NGLCC
    • Tourism Advisory Program launched
    • First Pride Pages directory published
    • Introduction of two new programs
    • GGBA.com 2.0 launched
    1974 1980 1988 2003 2009
  • 4. Overview
    • Networking
    • Events
    • Promotion
    • Business Development
    • Education
    • Affiliations
    • Advocacy
  • 5. What to Expect…
    • Market yourself to the unique LGBT market segment
    • Create strategic partnerships with other members
    • Obtain valuable insight from seasoned professionals
    • Utilize available resources for building a business
    • Join online social networks to expand your own
    • Contribute timely information to GGBA’s blog
    • Post your community events online
    • Meet new and interesting colleagues
  • 6. Programs
    • Business Exchange Network (BEN)
    • Make Contact Events
    • Member Success Workshops
    • Talk of the Town Speaker Series
    • Business Boot Camp
    • Pride Business Expo
    • The Pride Pages
  • 7. Business Exchange Network (BEN)
    • Dedicated business referral groups
    • One representative per industry per group
    • Meets on a regular basis
    • Rehearsal studio for presentations
    • Support and business development
    • "The currency of real networking is not greed but generosity." - Keith Ferrazzi
  • 8. Make Contact Events
    • “GGBA’s Signature Networking Event”
    • First Tuesday of each month
    • Hosted at different “hot spots” in the city
    • Free for GGBA Members
  • 9. Member Success Workshops
    • Launched in 2009, quarterly program
    • Membership Orientation by GGBA Team
    • Business Growth Seminar by SKOCPA
    • Free for anyone to attend
    • Presented by:
  • 10.
    • Launched in 2009, second Wednesday (Bimonthly)
    • Special Member Admission Rates
    • Presented by:
    • NEXT EVENT: June 10, 6:00 – 7:00pm
    • Hotel Whitcomb
    • Speaker Matt Skallerud
    • Leveraging social media for your business to reach the LGBT market
  • 11.
    • New program launching June 19, 2010
      • Half-day course on Saturdays
    • Entrepreneurial programming
      • First Session: Marketing 101
        • Topics: Marketing Basics, Branding & Social Media
    • Special Member Admission Rates
    Business Boot Camp
  • 12. Pride Business Expo
    • Launched in 2003, typically held in June
    • Special Member Exhibiting Rates – Limited space
    • Over 75 exhibitors and 750 attendees
    • 2010 Expo on June 10, 2010
    • Features:
      • Social Media Seminar
      • Auction/Raffle
      • Charitable Component
  • 13. The Pride Pages
    • All active GGBA members are listed
    • Special Member Advertising Rates
    • 35,000 distribution in the Greater Bay Area
    • #1 resource for LGBT & friendly businesses
    • 2011 Edition published in September 2010
  • 14. Membership
    • Business “best practice” to join
    • Cost-effective rates and bundled packages
    • Member-to-member discounts up to $10,000/yr
    • Available resources to help businesses at any stage
    • Member rate for GGBA programs:
      • Business Exchange Network (BEN)
      • Make Contact Events
      • Talk of the Town Speaker Series
      • Pride Business Expo
      • The Pride Pages
  • 15. Business Development
    • Partnerships:
      • NGLCC Affiliate Membership
      • Small Business Assistance Center
      • U.S. Small Business Administration
        • Free classes for GGBA members
      • Economic Development Dept. @ LGBT Center
      • Renaissance Entrepreneurship Center
      • Working Solutions (TMC Development)
  • 16.
    • LGBT Center
      • April 24 th – LGBT Economic Empowerment Day
    • San Francisco Small Business Week
      • May 15th – 21st
    • Small Business Network
    • SF Convention & Visitors Bureau
    • SF Chamber of Commerce
    • Peninsula Equality Network
    • International Gay & Lesbian Travel Association
    Community Partnership
  • 17. Get Connected!
    • GGBA.com 2.0
      • Blog and blog alike
        • Join GGBA’s blog and contribute
      • E-Newsletter
        • Keep informed about GGBA
        • Small business issues & opportunities
    • Social Marketing
      • Facebook
      • LinkedIn
      • Twitter
  • 18. Pride Business Awards
    • Awarded to businesses and individuals who make an impact on LGBT business community
    • Deadline September 15th
    • Five categories:
      • Business of the Year (25 or fewer employees)
      • Business of the Year (More than 25 employees)
      • Business Advocate of the Year (Individual)
      • Business Advocate of the Year (Organization)
      • BEN Member of the Year
    • Awarded in the Fall
    • Application in the Pride Pages (page 10-11)
  • 19. Get Involved!
    • Volunteer
      • GGBA program & event staffing
      • Bay Area festival & trade show participation
    • Serve on a Committee
      • Membership
      • Events
      • The Pride Pages
      • Programs
      • Policy & Advocacy
  • 20. A SPECIAL THANKS
    • to GGBA’s Member Welcoming Sponsors
    Underwriting Sponsor