Women\'s Council Of Realtors


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A presentation on Branding Yourself in Social Media I gave to the Women’s Council of Realtors of El Dorado County, CA

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Women\'s Council Of Realtors

  1. 1. Did You Know? <ul><li>Sacramento is the #4 city for Twitter? </li></ul><ul><li>90% of people know at least 1 social network site? </li></ul><ul><li>78% trust peer recommendations, while only 14% trust ads? (word of mouth) </li></ul><ul><li>If Facebook were a country, it’d be the world’s 3 rd largest? </li></ul><ul><li>The average Facebook user spends 55 minutes a day there? </li></ul><ul><li>There are 100 million users accessing Facebook through a mobile device? </li></ul>
  2. 2. Did You Know? <ul><li>Visiting a social site is the 4th most popular online activity - ahead of checking personal email? </li></ul><ul><li>Fan pages have supplanted websites as the primary way businesses interact with customers? </li></ul><ul><li>More than 600 million searches happen on Twitter every day? </li></ul>
  3. 3. Did You Know? Bottom line….
  4. 4. Did You Know? … .Social media is word of mouth on steroids!
  5. 5. Branding Yourself in Social Media
  6. 6. Listed on Website Utilizing Social Media to Drive Clients and Business to You….
  7. 7. Branding Yourself in Social Media <ul><li>Developing and Reinforcing Your Brand </li></ul><ul><li>Bringing Value </li></ul><ul><li>Developing a LinkedIn/Twitter/Facebook Profile to which People Are Drawn </li></ul><ul><li>Tips for Success </li></ul><ul><li>Questions </li></ul>
  8. 8. Cindy Holland <ul><li>Personal Insurance Sales Executive </li></ul><ul><li>Costello and Son’s Insurance </li></ul><ul><li>My Partner-in-Crime </li></ul>
  9. 9. Developing and Reinforcing Your Brand <ul><li>Great opportunity! </li></ul><ul><li>You can be anything you want to be – be THE expert </li></ul><ul><li>Once you select…Stay there…Consistency is key </li></ul><ul><li>Brand should carry over to all aspects of your online presence (exception) </li></ul><ul><li>Create your “sound bite” (elevator speech) </li></ul><ul><li>Use with bios, summaries, blurbs on all platforms </li></ul><ul><li>CONSISTENCY!!!!! </li></ul>
  10. 10. Bringing Value <ul><li>Lead generation, sales, brand-building </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>MeetUp </li></ul><ul><li>LinkedIn </li></ul>
  11. 11. Bringing Value <ul><li>Real estate specific </li></ul><ul><li>Trulia </li></ul><ul><li>Zillow </li></ul><ul><li>WellcomMat </li></ul><ul><li>Architizer </li></ul><ul><li>The Corcoran Group </li></ul>
  12. 12. Bringing Value <ul><li>Attract sellers looking to list their homes </li></ul><ul><li>Attract buyers looking to purchase homes </li></ul><ul><li>Set up pages (across multiple platforms) </li></ul><ul><li>Become the expert </li></ul><ul><li>Be available </li></ul><ul><li>Shake hands and kiss babies </li></ul><ul><li>Convert fans and followers into buyers and sellers </li></ul>
  13. 13. Bringing Value <ul><li>Don’t inundate your followers with listings </li></ul><ul><li>Promote you </li></ul><ul><li>Promote your business </li></ul><ul><li>Promote your expertise in your local market </li></ul><ul><li>Market commentary </li></ul><ul><li>Education </li></ul><ul><li>Statistics </li></ul><ul><li>Link out to your IDX search page </li></ul>
  14. 14. Developing Good Profiles <ul><li>LinkedIn – THE first step for business </li></ul><ul><li>Twitter – Next step…draw people to your website and LinkedIn profile </li></ul><ul><li>Facebook – Show a well-rounded side. People do business with people they know and like </li></ul><ul><li>YouTube – See you in action. Get to “know” you. </li></ul>
  15. 15. General Guidelines <ul><li>Engage with others </li></ul><ul><li>Reciprocity </li></ul><ul><li>Stay away from the Big 3 – Religion (unless you’re clergy and that’s part of your brand), Politics (unless you’re a politician - even then be careful), and Sex (unless you’re a …well…) </li></ul><ul><li>Update often </li></ul><ul><li>Keep private things private </li></ul>
  16. 16. General Guidelines <ul><li>“ Love” your followers </li></ul><ul><li>Give to get </li></ul><ul><li>If you ask people to look at a website, blog, or anything else, give a COMPELLING reason </li></ul><ul><li>Do not directly push your service or product…Set the stage, then be there for the solution, have others do it on your page (sincerely) </li></ul><ul><li>I-N-T-E-R-A-C-T (There must be a back-and-forth) </li></ul><ul><li>Pictures of YOU on profiles are MY preference (as opposed to logos, pets, etc) </li></ul>
  17. 17. LinkedIn <ul><li>Where it all starts for business </li></ul><ul><li>My profile as an example </li></ul><ul><li>Sell you </li></ul><ul><li>Link to your profile on resumes and signature blocks </li></ul><ul><li>Memorable url </li></ul><ul><li>Max out your groups (50) </li></ul><ul><li>Link to blog, website, Twitter </li></ul><ul><li>Lots or few followers </li></ul><ul><li>Recommendations – be careful </li></ul>
  18. 18. Twitter <ul><li>Reciprocal follow – IF there’s value </li></ul><ul><li>Learn and use hashtags # </li></ul><ul><li>Look for: number of follower/followed; # of tweets, RT’s; signs of interaction (@) </li></ul><ul><li>Good, brand-reinforcing bio </li></ul><ul><li>#FollowFriday </li></ul><ul><li>Draw people to your “stuff” with targeted marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers) </li></ul><ul><li>Be witty… </li></ul><ul><li>Link to LinkedIn/Facebook? Pros and Cons </li></ul>
  19. 19. Facebook <ul><li>The “Final Frontier” </li></ul><ul><li>Great opportunity to show the real you </li></ul><ul><li>Pics of family, pets, etc </li></ul><ul><li>Go easy on the Farmville, etc </li></ul><ul><li>Stay brand consistent, but remember your audience </li></ul><ul><li>Post compelling, good-to-know stuff </li></ul><ul><li>Personal v Business page – I combine </li></ul><ul><li>If you have a business page, have a personal one as well </li></ul>
  20. 20. Other Platforms <ul><li>Plaxo </li></ul><ul><li>Google Profile </li></ul><ul><li>Naymz </li></ul><ul><li>Beebo </li></ul><ul><li>Google Buzz </li></ul><ul><li>Yada, yada, yada </li></ul>
  21. 21. Summary <ul><li>Social media is here to stay </li></ul><ul><li>LinkedIn, Twitter, and Facebook are the biggies </li></ul><ul><li>Proper branding and bringing value brings people to you </li></ul><ul><li>Show a personal side </li></ul><ul><li>Stay away from the Big 3 </li></ul><ul><li>Love your followers </li></ul><ul><li>Be consistent </li></ul>
  22. 22. Branding Yourself in Social Media Questions?
  23. 23. Follow Me <ul><li>Facebook: http://www.facebook.com/tonygates44 </li></ul><ul><li>Twitter: </li></ul><ul><li>http://www.twitter.com/tonygates44 </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/tonygates44 </li></ul><ul><li>My Blog on Sales and Leadership: http://www.thatsthepoint44.blogspot.com </li></ul>