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Tweeting For Success

Tweeting For Success






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    Tweeting For Success Tweeting For Success Presentation Transcript

    • Did You Know?
      • Sacramento is among the top cities for Twitter?
      • Ranks #4 on Twitter use by business people
      • Ranks #33 for overall social media use
      • New York #1, San Francisco #2, DC #3
      • LA #8, San Jose #15
      • West Coast cities ahead of East Coast cities
      • CA and TX only states to have multiple cities in the top 15
    • What That Means…. If you’re NOT a Twitter or social media user…You are BEHIND
    • What That Means…. If you’re not tweeting, or using social media, your competition IS!!
    • Tweeting for Success
    • Tweeting for Success
      • What is Twitter?
      • Why Tweet?
      • The “Language” of Twitter
      • Twitter Etiquette
      • Twitter Platforms
      • Integration with other Social Media
      • Questions
    • What is Twitter?
      • Created in March 2006
      • Most popular form of microblogging
      • Based in San Francisco
      • One of top 4 social media platforms
      • Has over 106 million users
      • 180 million unique visitors every month
      • 300,000 new users every day
      • 600 million search queries per day
    • What is Twitter?
      • Of Twitter users, 37% use their phones to tweet
      • 75% of Twitter traffic comes from outside twitter.com (via 3d party apps)
      • Twitter gets 3 billion requests a day
      • Twitter users tweet an average of 55 million tweets a day
      • One of 10 most visited websites
    • Why Tweet?
      • Brand yourself
      • Bring value
      • Direct people to you website, fan page, profile, etc
      • Notify followers of activity
      • Inform, entertain
      • Build your product/yourself/your business
      • If your “brain” is your medium… tweet
      • If you write of blog…. tweet
    • The “Language” of Twitter
      • @ - Twitter “handle” (@tonygates44)
      • # - Hashtag – group posts (#stmidtown)
      • RT – Retweet – post someone else’s tweet you like
      • 140 character limit*
      • #FollowFriday; #SexySaturday
      • DM’s (Direct Messages)
    • The “Language” of Twitter
      • Looking forward to speaking to the Midtown Successful Thinkers Group about using Twitter for #business. http://on.fb.me/hjgarS #STMidtown
      • RT @SignRobby: @tonygates44 is speaking on Twitter next Wednesday morning #starden
      • Awesome! RT @tonygates44: Lkg fwd to speaking to the Mtown Successful Thinkers Grp abt using Twitter for business. http://on.fb.me/hjgarS
    • The “Language” of Twitter
      • Love that movie! RT @tonygates44 Watching #LoveActually with the familial unit. Annual tradition that gets the #Christmasspirit going.
      • RT @tonygates44: Ask her! RT @RaisingCEOKids: I have a ton of other gift ideas - just ask me! #ceokidschat #Sacramento <== Mornin' friend!
      • @tonygates44 thank you for following me :)
    • Twitter Etiquette
      • Don’t spam
      • Don’t hijack hashtags – stay on topic
      • Generally follow back
      • Follow thank-you’s (DM v. Public)
      • Try and keep followed/following ratio close to 1:1
      • Build up others – RT often
      • Use hashtags
      • #FollowFriday
    • Twitter Etiquette
      • Give a compelling reason to click on a link
      • Asking for followers is okay (w/in reason)
      • Asking for RT’s is okay (w/in reason)
      • Bio and pic
      • Give to get
      • No bots
      • Respond to communications
      • Be witty, compelling, valuable
      • Love your followers
    • Twitter Platforms
      • Twitter.com
      • Tweetdeck
      • HootSuite
    • Integration w/ Other Social Media Platforms
      • Links to Facebook, LinkedIn, MySpace, YouTube, most other social media platforms
      • On blogs
      • LinkedIn app
      • Time-saver
      • Be conscious of your brand
    • Tweeting for Success Questions?
    • General Guidelines
      • Reciprocal follow – IF there’s value
      • Learn and use hashtags #
      • Look for: number of follower/followed; # of tweets, RT’s; signs of interaction (@)
      • Good, brand-reinforcing bio
      • #FollowFriday
      • Draw people to your “stuff” with targeted marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers)
      • Be witty…
      • Link to LinkedIn/Facebook? Pros and Cons
    • Summary
      • Social media is here to stay
      • LinkedIn, Twitter, and Facebook are the biggies
      • Proper branding and bringing value brings people to you
      • Show a personal side
      • Stay away from the Big 3
      • Love your followers
      • Be consistent