Tweeting For Success

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Tweeting For Success

  1. 1. Did You Know? <ul><li>Sacramento is among the top cities for Twitter? </li></ul><ul><li>Ranks #4 on Twitter use by business people </li></ul><ul><li>Ranks #33 for overall social media use </li></ul><ul><li>New York #1, San Francisco #2, DC #3 </li></ul><ul><li>LA #8, San Jose #15 </li></ul><ul><li>West Coast cities ahead of East Coast cities </li></ul><ul><li>CA and TX only states to have multiple ciries in the top 15 </li></ul>
  2. 2. What That Means…. If you’re NOT a Twitter or social media user…You are BEHIND
  3. 3. What That Means…. If you’re not tweeting, or using social media, your competition IS!!
  4. 4. Tweeting for Success
  5. 5. Tweeting for Success <ul><li>What is Twitter? </li></ul><ul><li>Why Tweet? </li></ul><ul><li>The “Language” of Twitter </li></ul><ul><li>Twitter Etiquette </li></ul><ul><li>Twitter Platforms </li></ul><ul><li>Integration with other Social Media </li></ul><ul><li>Questions </li></ul>
  6. 6. What is Twitter? <ul><li>Created in March 2006 </li></ul><ul><li>Most popular form of microblogging </li></ul><ul><li>Based in San Francisco </li></ul><ul><li>One of top 4 social media platforms </li></ul><ul><li>Has over 106 million users </li></ul><ul><li>180 million unique visitors every month </li></ul><ul><li>300,000 new users every day </li></ul><ul><li>600 million search queries per day </li></ul>
  7. 7. What is Twitter? <ul><li>Of Twitter users, 37% use their phones to tweet </li></ul><ul><li>75% of Twitter traffic comes from outside twitter.com (via 3d party apps) </li></ul><ul><li>Twitter gets 3 billion requests a day </li></ul><ul><li>Twitter users tweet an average of 55 million tweets a day </li></ul><ul><li>One of 10 most visited websites </li></ul>
  8. 8. Why Tweet? <ul><li>Brand yourself </li></ul><ul><li>Bring value </li></ul><ul><li>Direct people to you website, fan page, profile, etc </li></ul><ul><li>Notify followers of activity </li></ul><ul><li>Inform, entertain </li></ul><ul><li>Build your product/yourself/your business </li></ul><ul><li>If your “brain” is your medium… tweet </li></ul><ul><li>If you write of blog…. tweet </li></ul>
  9. 9. The “Language” of Twitter <ul><li>@ - Twitter “handle” (@tonygates44) </li></ul><ul><li># - Hashtag – group posts (#stmidtown) </li></ul><ul><li>RT – Retweet – post someone else’s tweet you like </li></ul><ul><li>140 character limit* </li></ul><ul><li>#FollowFriday; #SexySaturday </li></ul><ul><li>DM’s (Direct Messages) </li></ul>
  10. 10. The “Language” of Twitter <ul><li>Looking forward to speaking to the Midtown Successful Thinkers Group about using Twitter for #business. http://on.fb.me/hjgarS #STMidtown </li></ul><ul><li>RT @SignRobby: @tonygates44 is speaking on Twitter next Wednesday morning #starden </li></ul><ul><li>Awesome! RT @tonygates44: Lkg fwd to speaking to the Mtown Successful Thinkers Grp abt using Twitter for business. http://on.fb.me/hjgarS </li></ul>
  11. 11. The “Language” of Twitter <ul><li>Love that movie! RT @tonygates44 Watching #LoveActually with the familial unit. Annual tradition that gets the #Christmasspirit going. </li></ul><ul><li>RT @tonygates44: Ask her! RT @RaisingCEOKids: I have a ton of other gift ideas - just ask me! #ceokidschat #Sacramento <== Mornin' friend! </li></ul><ul><li>@tonygates44 thank you for following me :) </li></ul>
  12. 12. Twitter Etiquette <ul><li>Don’t spam </li></ul><ul><li>Don’t hijack hashtags – stay on topic </li></ul><ul><li>Generally follow back </li></ul><ul><li>Follow thank-you’s (DM v. Public) </li></ul><ul><li>Try and keep followed/following ratio close to 1:1 </li></ul><ul><li>Build up others – RT often </li></ul><ul><li>Use hashtags </li></ul><ul><li>#FollowFriday </li></ul>
  13. 13. Twitter Etiquette <ul><li>Give a compelling reason to click on a link </li></ul><ul><li>Asking for followers is okay (w/in reason) </li></ul><ul><li>Asking for RT’s is okay (w/in reason) </li></ul><ul><li>Bio and pic </li></ul><ul><li>Give to get </li></ul><ul><li>No bots </li></ul><ul><li>Respond to communications </li></ul><ul><li>Be witty, compelling, valuable </li></ul><ul><li>Love your followers </li></ul>
  14. 14. Twitter Platforms <ul><li>Twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>HootSuite </li></ul>
  15. 15. Integration w/ Other Social Media Platforms <ul><li>Links to Facebook, LinkedIn, MySpace, YouTube, most other social media platforms </li></ul><ul><li>On blogs </li></ul><ul><li>LinkedIn app </li></ul><ul><li>Time-saver </li></ul><ul><li>Be conscious of your brand </li></ul>
  16. 16. Branding Yourself in Social Media Questions?
  17. 17. General Guidelines <ul><li>Reciprocal follow – IF there’s value </li></ul><ul><li>Learn and use hashtags # </li></ul><ul><li>Look for: number of follower/followed; # of tweets, RT’s; signs of interaction (@) </li></ul><ul><li>Good, brand-reinforcing bio </li></ul><ul><li>#FollowFriday </li></ul><ul><li>Draw people to your “stuff” with targeted marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers) </li></ul><ul><li>Be witty… </li></ul><ul><li>Link to LinkedIn/Facebook? Pros and Cons </li></ul>
  18. 18. Summary <ul><li>Social media is here to stay </li></ul><ul><li>LinkedIn, Twitter, and Facebook are the biggies </li></ul><ul><li>Proper branding and bringing value brings people to you </li></ul><ul><li>Show a personal side </li></ul><ul><li>Stay away from the Big 3 </li></ul><ul><li>Love your followers </li></ul><ul><li>Be consistent </li></ul>

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