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The Net -Worth Of Networking
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The Net -Worth Of Networking


Presentation for a talk I gave to Folsom’s Leading Young Professionals at their Professional Skills Luncheon on 3/23/11

Presentation for a talk I gave to Folsom’s Leading Young Professionals at their Professional Skills Luncheon on 3/23/11

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  • 1. What’s “Networking?”
  • 2. “… a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities.” ~ Wikipedia
  • 3. Did You Know?
    • 70% on average of all new business is gained through word-of-mouth and positive recommendations
    • Just by expanding your contacts you are raising your profile
    • Generally people like to help people and are willing to impart their expertise and advice to people they know, like, and trust
    • The benefits of networking aren’t just about generating leads and referrals. You now have contacts to whom you can turn for help to recommend others (friends of friends)
  • 4. Did You Know?
    • As you develop your contacts, find people who have been through problems you are experiencing
    • That you never know….
    • That you gain contact and connect with like-minded people – human need to feel connected
    • That you develop friendships
  • 5. Did You Know?
    • The more you network, the more you get used to explaining what you do – leading to increased confidence = increased likihood to winning business
    • That you have a better opportunity – increased capacity to help others
  • 6.
    • Networking is…..
  • 7.
    • … ..increasing your capacity to help others!!!!
  • 8. The Net-Worth of Networking
  • 9. Agenda
    • Pre- Game
    • Game-Time
    • Post-Game
    • In General
    • Questions
  • 10. Pre-Game
    • RSVP and calendar quickly
    • Make arrangements
    • Spread the word
    • Monitor RSVP’s
    • Connect on Facebook, Twitter, and LinkedIn
    • Catch up on current events
    • Prep name-tag, cards
    • Prep self-introduction (a 7-9 second
    • Pleasantry, NOT an elevator speech)
  • 11. Game Time!
    • Arrive in the opening period
    • Dress for your brand
    • Nametag – I HATE sticky’s – R side
    • Go with a “buddy”
    • Limit alcohol (2 drink max)
    • Firm handshake – eye contact
    • Use first and last name (on nametag as well)
    • Be approachable
    • Hosting behavior
  • 12. Game Time!
    • Look for the “singles”
    • Reintroduce yourself to people
    • Look at nametags
    • Don’t get “bogged down”
    • Collect 5 cards of people who truly interest you. Calendar a coffee (right then, if possible)
    • Use their card for notes
    • Only give your card if asked
    • Don’t be the last to leave
  • 13. Game Time!
    • Check in – Foursquare, Facebook Places, Twitter
    • Tag people
    • Be measured about smartphone use
    • Allow for “you never know”
    • NO CYBORGS!!
    • Phones on vibrate
    • Buddy checks regularly
    • Breath mints (no gum)
  • 14.
    • Have fun!!!
  • 15. Post-Game
    • Follow up
    • Connect on Facebook, LinkedIn, and Twitter
    • Post/tweet about event
    • Make coffee appointments
    • Get to know person…Not business
    • Establish a relationship
  • 16. In General
    • Object is to get to know, like and trust, not push business
    • Little details count
    • Be your brand
    • Be prepared
    • Carry 3X5 cards or small notebook on you always
    • Bring value
  • 17. Now What? Questions?
  • 18.
    • See yourself as a commodity….
  • 19.
    • … . It’s your interpersonal skills that set your apart.
  • 20. Find and Follow Me
    • Facebook:
    • Twitter:
    • LinkedIn:
    • Blog: