Agenda   <ul><li>Surprising LinkedIn Facts </li></ul><ul><li>How to Set Up a Profile that Gets Traffic  </li></ul><ul><li>...
LinkedIn Facts   <ul><li>Founded in Dec 2002, and launched in May 2003 </li></ul><ul><li>Mainly professional networking </...
LinkedIn Facts  <ul><li>Almost purely business networking site  </li></ul><ul><li>The absolute BEST one (IMHO) </li></ul><...
How to Set Up a Good Profile  <ul><li>Look for “100%” Bar  </li></ul><ul><li>Picture </li></ul><ul><li>Website/Blog (label...
Who Sees Your Profile  <ul><li>Now on Your Profile Page (in Edit mode) </li></ul><ul><li>On Home Page as well </li></ul><u...
How To Use LinkedIn – Build Your Brand  / Bring Value <ul><li>Acquire followers from all walks  </li></ul><ul><li>Differen...
How To Use LinkedIn – Grow Your Business   <ul><li>Acquire connections – like and unlike  </li></ul><ul><li>Status posts…W...
LinkedIn Etiquette  <ul><li>Do NOT spam </li></ul><ul><li>Don’t push a product without “permission” </li></ul><ul><li>Pers...
Questions?
Linking with Other SM Platforms  <ul><li>Twitter is key  </li></ul><ul><li>Badge on your Facebook page, website and blog <...
How To Use LinkedIn – Find A Job  <ul><li>Complete (100%) profile  </li></ul><ul><li>LinkedIn url on your resume  </li></u...
Quick Tips for Success  <ul><li>Ask for recommendations – IF earned  </li></ul><ul><li>Current information </li></ul><ul><...
Connect with Me  <ul><li>LinkedIn </li></ul><ul><li>http://www.linkedin.com/in/tonygates44 </li></ul><ul><li>Facebook  </l...
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LinkedIn Elevate

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Presentation given on April 20th to the ElevateYPO in Citrus Heights, CA

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Transcript of "LinkedIn Elevate"

  1. 2. Agenda <ul><li>Surprising LinkedIn Facts </li></ul><ul><li>How to Set Up a Profile that Gets Traffic </li></ul><ul><li>How to See Who How much Traffic and Who </li></ul><ul><li>How to Bring Value </li></ul><ul><li>How to Grow Your Business </li></ul><ul><li>LinkedIn Etiquette </li></ul><ul><li>Questions </li></ul>
  2. 3. LinkedIn Facts <ul><li>Founded in Dec 2002, and launched in May 2003 </li></ul><ul><li>Mainly professional networking </li></ul><ul><li>MySpace became “convoluted” </li></ul><ul><li>Over 65 million registered users </li></ul><ul><li>In more than 200 countries and territories </li></ul><ul><li>English, French, German. Italian, Portuguese, and Spanish </li></ul>
  3. 4. LinkedIn Facts <ul><li>Almost purely business networking site </li></ul><ul><li>The absolute BEST one (IMHO) </li></ul><ul><li>No “distractions” </li></ul><ul><li>1 new member per second </li></ul><ul><li>Half are from the U.S. </li></ul><ul><li>11 million are from Europe </li></ul><ul><li>India is the fastest-growing country – 7 million </li></ul><ul><li>The Netherlands has the highest adoption rate – 30% </li></ul>
  4. 5. How to Set Up a Good Profile <ul><li>Look for “100%” Bar </li></ul><ul><li>Picture </li></ul><ul><li>Website/Blog (label properly) </li></ul><ul><li>Personalized url </li></ul><ul><li>Good Summary </li></ul><ul><li>Contact Information </li></ul><ul><li>History </li></ul>
  5. 6. Who Sees Your Profile <ul><li>Now on Your Profile Page (in Edit mode) </li></ul><ul><li>On Home Page as well </li></ul><ul><li>“ X views in X days” </li></ul><ul><li>“ You’ve shown up in search results X times in the past X days” </li></ul><ul><li>Click on the links for specifics </li></ul><ul><li>Specificity depends on account type - Premium </li></ul><ul><li>Search Terms </li></ul><ul><li>SEO </li></ul>
  6. 7. How To Use LinkedIn – Build Your Brand / Bring Value <ul><li>Acquire followers from all walks </li></ul><ul><li>Different is good – You’re unique </li></ul><ul><li>Status updates – 3 per week at least </li></ul><ul><li>Post articles </li></ul><ul><li>Comment on articles </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>Post your blog(s) </li></ul><ul><li>Cater to audience, not yourself </li></ul>
  7. 8. How To Use LinkedIn – Grow Your Business <ul><li>Acquire connections – like and unlike </li></ul><ul><li>Status posts…What you’re doing </li></ul><ul><li>Do not direct sell!! Be the source of information and be the answer </li></ul><ul><li>Search for potential customers, learn about them, inquire, then offer a solution </li></ul><ul><li>Compelling Summary </li></ul><ul><li>Link to website </li></ul><ul><li>Use polls </li></ul><ul><li>Start and join groups (like and unlike) </li></ul><ul><li>Promote others </li></ul><ul><li>“ Love” your followers </li></ul>
  8. 9. LinkedIn Etiquette <ul><li>Do NOT spam </li></ul><ul><li>Don’t push a product without “permission” </li></ul><ul><li>Personalized invitation </li></ul><ul><li>Personalized response to a connection request </li></ul><ul><li>Don’t solicit recommendations from people who’ve never worked with you </li></ul><ul><li>Don’t “IDK” unless REALLY justified </li></ul><ul><li>No “Loaded Questions” </li></ul>
  9. 10. Questions?
  10. 11. Linking with Other SM Platforms <ul><li>Twitter is key </li></ul><ul><li>Badge on your Facebook page, website and blog </li></ul><ul><li>LinkedIn url on signature block of email </li></ul><ul><li>Plaxo, Google profile, YouTube, Dandy ID </li></ul><ul><li>Watch Twitterspeak </li></ul><ul><li>Tweetdeck – a great resource </li></ul>
  11. 12. How To Use LinkedIn – Find A Job <ul><li>Complete (100%) profile </li></ul><ul><li>LinkedIn url on your resume </li></ul><ul><li>“ Career opportunities” </li></ul><ul><li>Status or no…. Different views </li></ul><ul><li>Bring value </li></ul><ul><li>Status posts…Do SOMETHING!!! </li></ul><ul><li>Search companies </li></ul><ul><li>Search jobs </li></ul><ul><li>Connect and establish a relationship with connections </li></ul><ul><li>Use those connections to connect you with hiring managers, HR people, and company personnel </li></ul><ul><li>“ Pull Marketing” </li></ul>
  12. 13. Quick Tips for Success <ul><li>Ask for recommendations – IF earned </li></ul><ul><li>Current information </li></ul><ul><li>Picture, not logo </li></ul><ul><li>Use all 50 groups </li></ul><ul><li>TopLinked – great for lots of followers quickly </li></ul><ul><li>Answer LinkedIn mail </li></ul><ul><li>Status update often </li></ul><ul><li>Track views and searches </li></ul><ul><li>Compelling Summary with key words </li></ul><ul><li>Your url should use your name or brand – use it! </li></ul><ul><li>Privacy settings </li></ul><ul><li>Save a copy of your profile </li></ul><ul><li>“ Love” your followers. “How may I be of value to you?” </li></ul>
  13. 14. Connect with Me <ul><li>LinkedIn </li></ul><ul><li>http://www.linkedin.com/in/tonygates44 </li></ul><ul><li>Facebook </li></ul><ul><li>http://www.facebook.com/tonygates44 </li></ul><ul><li>Twitter </li></ul><ul><li>http://www.twitter.com/tonygates44 </li></ul><ul><li>My Blog on Sales and Leadership </li></ul><ul><li>http://www.thatsthepoint44.blogspot.com </li></ul>
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