Tony Fish Digital ID Shoreditch #ds12

Presentation given at DigitalShoreditch for Identity Day: 25th May 2012http://digitalshoreditch.com/identity/ You will need to read the notes to understand this presentation…..

Remit : something that is not in You may want to read the notes to understand this presentation…..

You as a professional You as a one of 7 bn people You as a persona

RISKTRUST EXPECTATIONPRIVACY IDENTITY

There is no one model of IDENTITY that will satisfyeveryone, in all cases, in all places Observation 1

From You With some complexity in the middle Observation 2

There is no model of TRUSTthat will satisfy everyone, in all cases, in all places Observation 3

USIt is aboutTR T Observation 4

There is no one model of PRIVACY that will satisfy everyone in all cases andprivacy law is confused with “sharing” Observation 5

There is ONLY ONE model of PRIVATE and that is what goes on inside your head Observation 6

complexity is created as we balance our individualism withprofessionalism and citizenship Observation 7

So tell me something I didn’t know

QuestionsHow is All Data and My Data related? Do you believe that everyone has the same opinion as you?

The Righteous model The Visionary model The Idealistic model The Evolution model The Private model The replication model6 models for ALL DATA and My DATA

QuestionsHow are My Data and Identity related? Do you believe that everyone has the same opinion as you?

The Related model The Inseparable modelThe Subset model The Multiple Me model The GreaterThan modelThe 5 models of My Data and Identity

QuestionsHow are My Data and My Rights related? Do you believe that everyone has the same opinion as you?

The Extension model The Control model The Right model The Real modelThe 4 models of My Data and Rights

Don’t get bogged down in trying understand this

Work out your own attitude towardshow you want your own data to be treated; first!

Work out your companies attitude towards your personal data; second

Work out your companies attitude towards your CUSTOMERS data; third

Articulate your perception ofcreepy in terms of the gaps in expectations

Identity I believe that “ ” fade*, Trust Privacy therefore I consider that your network** edge (influence, recommendation, reach) is defined by a propensity to take risk.* Fades: hard (technical, permission, certificate) and soft (time, relevance, reach)** Network: widest possible sense: physical, six degrees, payment, access, codes, influence, reach, recommendation, LogIn, ID, FoF,

our frustration is that those withlower risk have higher authority and that limits our own personal reach, scope, creativity and aspiration

and our annoyance is created bythose with a higher risk propensityand a-can-do attitude that want to take us beyond our own boundaries of expectation.

Your data is a commodity & ownership is unimportant. Value will be retained by those who can get deep & dirty in thetransformation of data to create value & can marry complexity with uncertainty In the new kingdom, loyalty is dead, privacy is a setting, trust is thechallenger, the princes’ are brands, the princesses are simplicity, attention is queen, data is king and creepy is our political foe

tony@tonyfish.comwww.mydigitalfootprint.com www.tonyfish.com

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Tony Fish Digital ID Shoreditch #ds12

by Tony Fish on May 28, 2012

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Tony Fish Digital ID Shoreditch #ds12 Presentation Transcript