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  • 1. CANTO 2/3 rd Feb 2010 - Guyana workshop
  • 2. Introducing my three session
  • 3. Mobile Content and Mobile Web 2.0
    • This session will focus on content creation and consumption and how the mobile device is changing the balance of power. At the end of the session, delegates will understand what stakeholder value can be created. Key themes covered:
      • The six screens of life
      • Content is King
      • Who is the creator and the role of the editor
      • User generated content and the changing business model
      • Creating balance
      • Where does value lie and the new value chain
      • The Significance of the mobile device
  • 4. Maximising the Benefits Your Data and Analysis
    • This data and analysis session will focus on how participants can get the most benefits from the data they obtain. At the end of the session delegates will have:
      • a framework to take back to analyse their own data and build the basis of a strategy that will build loyalty and increase ARPU.
      • Digital Data inputs and outputs
      • Feedback loops and two sided business models
      • The ‘what principal’ and the ‘who effect’
      • The data framework
      • The eight data business models
  • 5. Mobile Operator Scenarios
    • Telecom stock is a value trap and this session will explore the strategic and structural issues facing operators globally when considering how to increase ARPU and reduce churn when utilising data and applications as an alternative.
    • One scenario will focus on why re-considering voice could have a significant long term earning effect.
    • Various views, insights and predictions
  • 6. tonyfish www linkedin skype twitter facebook
  • 7. Tony Fish – who am I and what makes me… me
  • 8.  
  • 9.  
  • 10.  
  • 11. Mobile Content and Mobile Web 2.0
  • 12. Mobile Content and Mobile Web 2.0
    • This session will focus on content creation and consumption and how the mobile device is changing the balance of power. At the end of the session, delegates will understand what stakeholder value can be created. Key themes covered:
      • The six screens of life
      • Content is King
      • Who is the creator and the role of the editor
      • User generated content and the changing business model
      • Creating balance
      • Where does value lie and the new value chain
      • The Significance of the mobile device
  • 13. Location User individuality Personalisation Device pocketability Small Screen Micro payments Battery Awareness Size Weight Icon/ Bling 3 rd Party applications Usability Blogs Recommendation RSS SMS Content messaging Cross media services Games, gambling Audio video content Information Icon, logo, ringtones Portability Music Data driven Standardisation AJAX Open API Convergence IM Podcasting Navigation Mobile Search Affiliation wikis Folksonomy mashup Participation Web 2.0 Mobile Web 2.0 The long tail Social software Joy of use Remixability Services tags mtags metadata Voice to tag Voice Unified messaging Sync Me, identity Mobile content I am a tag Multilingual Search
  • 14. access create consume mashup! mobile internet mobile2 mobile web 2.0
  • 15. Web 2.0 The Intelligent web Harnessing collective Intelligence Harnessing collective Intelligence Data is the Intel inside End of the s/w Release cycle Light wt Programming models S/W above a Single device Rich user experience Web As A Platform Web 2.0 SaaS Source O’Reilly Media
  • 16. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
  • 17. Creative Consume the new balance enables physical services Supply Platform Demand consumption Screens of live Public Private Fixed Carried Carry Broadcast Session IP Narrowcast shared personal Search Identity Sync Navigation Payment Directory Rating Location Adsence security Transport Access Storage Database Standards UI Trust Open API community Channel Carry communicate Carry informational mobile content shared personal Content production Data entry, games, video, pictures,Images, editorial, audio, blogs, tags, wikki,podcast, shared personal communication Voice, video Messaging, pictures Examples email, vmail, video conferencing, IM, SMS, MMS chat shared personal information Immediate rich Historic plain Examples Education, news, finance, sport Results, horoscope, encyclopaedia shared personal Video, image &music Sitback high Q Sit forward low Q Examples DVD, TV, IPTV, SKY, analogue Content, camera, phone, music shared personal games PSP, PS2, N-gauge, phone Downlaod, cartridge, CD Examples Titles, genre
  • 18. The six screens of life Screens of life Public Private Fixed Carried Carry shared personal Carry communicate Carry informational Cinema TV PC Car TV/ Airplane Mobile Phone/PDA iPod/ DAB mobile content Consumption of digital media
  • 19. Content is king – unless the creator changes Content creative events collection historical current unique Body of work new brand community mass market EVENTS TIME VALUE CONSUMPTION Consumer Mobile Device Professional equipment mobile content shared personal Content
  • 20. New world of user generated content Life events Life time Stimulus Capture Concept Entertainment Thought Revelation News Idea Action High/ low lights Record all (big brother) Personal publishing e.g blog, podcast, webpage, Wikki (individual copyright) Editorial publishing e.g journalism, paper, magazine (company copyright) Body of work publishing e.g book, film, music (copyright) Private (own) Personal (trusted network) Collaboration Public Secret CAPTURE BLEND OF FACT AND OPONION PUBLISHISED TYPE Perceived requirement mobile content
  • 21. The editor vs the consumer
    • Original print cost = 0
    • Next customer acquisition cost = 0
    • Material cost = 0
    • Ability to be an editor
    • Creation is entertainment
    • Death of the newspaper and magazine caused by migration of advertising
    The consumer, digital technology bought him idea Understand segment Attract audience Traditional barrier Enforce proposition BRAND New editor Build brand Follow Brand Resistance to change established formula Market changes death Reinvent Brand Stick with Brand mobile content
  • 22. I create and I consume Lifestyle/size/stage segmentation traits or intent individual business consumer Peer group Community Service provider BRANDS Creator of content individual business Platform Knowledge Experience Entertainment passion Analysis Commentary Music, Image, News, Help Teach Educate video Do someone else’s job Build new Read my meter Call centre Collect news Create music Outsourcing drives DIY WHY Globally people fed up with negative and rubbish in Tabloid, print without recrimination/ defence Entertainment value Acquire For customers Acquire For technology supply demand paid deliver Old world New world Bypass platform p2p recommendation p2p acceptance mobile content
  • 23. Predictions 2006 2007 2008 2009 2010 2011 2012 Value/ volume Year Growth in user generated content Over capacity in user generated content To much control generated content Value from user generated content Perceived value of an editor Mutual co-existence Volume of user generated content Quality will improve mobile content
  • 24. User Generated Content point of entertainment longtail UGC point of inspiration Much wider implications than most want to realise, not safe to ignore! geography segmentation create consume service access method quality applications hits culture pricing joined up thinking developers convergence portal stickiness innovation wisdom of crowds screens of life core business relevance voting index tags search verification payment attention location trust digital ID business model churn
  • 25. events publicity personal filter search result click stream attention personalised filter data store advertising cash data meta data indexing rating tagging Search activity Mobileweb2.0 + metadata location mobile search
  • 26. My Number My Numbers directory directories My ID My Data Your ID Your Data My tags Your tags new search old search connection connection Call LCR Find Locate Message IM Chat Mail Video call Meet I am a tag my identity
  • 27. Closed loop My information My services Me, mine, the person My DOB My education My Jobs My current info My family My interests My finger print My preferences My tags My favourites My network My money My Communic – ations My payment My contact details my verified identity my identity Buys complex services Buy simple services Close loop from simple services to provide verified identity Easier purchase Driving licence passport photocard My reputation My community I am a tag my identity
  • 28. Themes
    • Mobile Web 2.0 and Web 2.0 are about the network effect, driven by collective intelligence
    • User generated content will drive mobile
    • Value of the Editor
    • Entertainment – widest form – will drive Web
    • Digital Identity/ footprint is the battle ground
  • 29. Ecosystem in balance or at war? Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
  • 30. U n Iq U e N eS s of mobile
  • 31. Value between creation and consumption – why mobile Creation/ Publish Private Personal Collaboration Public Secret Blog Wikki Journal Book Paper TV Movie Music Consumption Screens of life Public Private Fixed Carried Carry shared personal Carry communicate Carry informational Relevance Voting Index Tags Search ID Footprint Verification Attention Payment Location ‘ Portability’ Content management DRM tools Ad engines UI, navigation Service, storage, backup
  • 32. Social Networking Far more disruptive, will even undermine business processes social networking business processes back office verification payment knowledge management front office forced change digital ID recommendation social pressure citizen smith NPD order management delivery marketing acceptable practices erode margin removal of service ‘ perpetual β ’ ‘ network effect’ ‘ Intel inside’ selling feedback law and regulation data protection copy right confidential privacy communication sectors mining energy chemical oil and gas banking telecoms media medical and pharma retail media the niche voice
  • 33.  
  • 34. Maximising the Benefits Your Data and Analysis
  • 35.
    • This data and analysis session will focus on how participants can get the most benefits from the data they obtain. At the end of the session delegates will have:
      • a framework to take back to analyse their own data and build the basis of a strategy that will build loyalty and increase ARPU.
      • Digital Data inputs and outputs
      • Feedback loops and two sided business models
      • The ‘what principal’ and the ‘who effect’
      • The data framework
      • The eight data business models
  • 36. Telco 2.0
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. Telco 2.0 makes many assumptions….
    • where it sits between create & consume
    • about data ownership
    • about collection
      • type, style, length, class, regulation,
    • about storage of data
      • trust
    • about analysis
      • not an algorithm
    • about value
      • position to give back
  • 43. relationship between time and data 10% 20% 30% 40% 50% 60% 70% 80% 90% measure of time Source: AMF Ventures www.amfventures.com TV .. in front of the PC … spent with a mobile in your pocket
      • from
      • mobile
      • internet
    from watching TV from engaging with a PC/Web generated from a mobile device typical day 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% 0% 100% 100% value generated from data analysis measure of value
  • 44. A Two Sided Digital Business Model where your Privacy will be someone else's business ! Tony Fish Sept 2009 http://www.mydigitalfootprint.com
  • 45. identity is split, but connected digital identity physical identity bonds bridges relationships reputation privacy risk trust
  • 46. physical identity has certain traits digital identity physical identity bonds bridges relationships reputation certification person organisation identification authentication Government & NGO trade privacy risk trust
  • 47. digital identity has different traits digital identity physical identity bonds bridges relationships reputation certification person organisation identification authentication Government & NGO trade barriers implementation management characteristics privacy risk trust
  • 48. digital identity has different traits digital identity physical identity bonds bridges relationships reputation barriers implementation management characteristics privacy risk trust
  • 49.  
  • 50. Identity Privacy Black hole of debate Law Policy
  • 51. I subscribe to the
  • 52. Scott McNealy view
  • 53. “ get over it”
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  • 55. Observations
    • Let’s be clear, everyone wants to be able to gain knowledge about you as a consumer and then milk the trade or barter.
    • What is the relationship between Facebook and a broadband pipe
    • Is there a relationship between Mac OS and MySpace
    • Does an ISP collect data about a users search or Google
    • Using mobile payment, flirting, dating, click ads, latitude you give up your data
    • The broadband model is simple, pay …computer/ access
    • Applications, content and services are a mix of free and paid for
    • Is there any reason why mobile should be different?
  • 56. Yes …. because
  • 57. mobile can do ‘stuff’ that you cannot
  • 58. do on the web and via broadcast
  • 59. U n Iq U e N eS s of mobile
  • 60. Value from mobile, broadcast and web Broadcast WEB MOBILE Attention Browse Search Click Create Consumer Location Attention Browse Search Time Who Click Create Consume View Preference Time Presence
  • 61. the implication is that
  • 62. in simple terms the model becomes
  • 63. Store Analysis Value Collection
  • 64. click data content my data social data Collection Value Store Analysis digital footprint behavioural DNA service improvement (existing) web TV mobile m2m service discovery new web TV mobile m2m trade or barter
  • 65. If we now add in where the user is
  • 66. we see the user appears twice
  • 67. as a provider and as a consumer
  • 68. Actual User Data Actual User Data Actual User Data The User Direct feedback In Direct feedback collection store analysis value the provider the consumer
  • 69. adding where the business should be situated
  • 70. we get a two sided model with
  • 71. the user on both sides !
  • 72. Actual User Data Actual User Data Actual User Data “ The Business” The User Direct feedback In Direct feedback collection store analysis value Friends Social norms
  • 73. never has it been more important than being
  • 74. close to your customer
  • 75. assuming you have a customer!
  • 76. open is not the debate
  • 77. who owns the data is the issue
  • 78. U n Iq U e N eS s of mobile
  • 79. More ‘OFF’ : Less ‘ON’ on this screen in this earpiece consume createion x content where time intent direction who
  • 80. Let’s put this in a matrix
  • 81. physical passive consumption instruction screen social analysis sensory.net key stroke click touch boring exciting
  • 82. example of why exciting…
  • 83. store moveable adverse behaviour Click content my normal behaviour graceful opening location route time routine restrictions unique override closing time Take raw data to new provider confidence assurance collection analysis value
  • 84. Fish Tail’s, a model to categorise data time Short bursts of data, with varying amount of information Continuous feed of data, may vary on amount of data available Continuous feed of data, depending on use Infrequent and small data bursts
  • 85. The important issue is not the type
  • 86. but how quickly you can replicate the data
  • 87. As if I can replicate quickly
  • 88. I have no need to be loyal
  • 89.  
  • 90. How does it look in an all IP world
  • 91. context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community Inputs collection outputs value who benefits motivation database store/analysis Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity AAS protection In detail Behavioural DNA
  • 92. I own my Data I Give up my Data Model Enable 3rd party to use and exploit their data to generate benefits in kind and / or cash for a percentage of revenue Enable 3 rd party to use and exploit your data to generate benefits in kind and / or cash for a percentage of revenue 8 Pay for enhancement to service (subscription or one off) 1 Trade data for enhancement directly with service provider 2 Trade data for enhancement via a third party (indirect) such as an aggregation party 3 Pay for services directly (subscription or one off) 4 Pay to protect your identity 7 Trade data for services via a third party (indirect) such as an aggregation party 6 Trade data for service directly with service provider 5
  • 93. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King. www.mydigitalfootprint.com
  • 94. will operator react to this change
  • 95. Rainbow of Trust Based on alternative market segmentation open simple structured cautious dangerous
    • un-tethered
    • fashion
    • no help
    • discovery
    • push boundaries
    • social lead
    • banking
    • know limits
    • will explore
    • follow
    • will expand
    • likes portal
    • mass market
    • must work
    • simple
    • marketing works
    • selective
    • privacy protected
    • many persona
    • thoughtful
    • advised
    • give up data without thought
    • passive
    • click on anything
    • no firewall
    • loss of ID
    • follow and lead
    • early and late
    • social leads
    my-way one-way accept authority untrusting and wise untrusting and stupid
  • 96. DivineMsCupie
  • 97.  
  • 98. Mobile Operator Scenarios
  • 99. Mobile Operator Scenarios
    • Telecom stock is a value trap and this session will explore the strategic and structural issues facing operators globally when considering how to increase ARPU and reduce churn when utilising data and applications as an alternative.
    • One scenario will focus on why re-considering voice could have a significant long term earning effect.
    • Various views, insights and predictions
  • 100. Access to additional value Price Quantity OWN BRAND SERVICES THIRD PARTY SERVICES Risk of devaluation of proposition Success from usage will produce new clients Value to shareholder not realised today Co-brand Applications Microsoft - brand - Word - XP Microsoft - approved - Lotus 123 - Havard Graphics Microsoft - unapproved - 100,000
  • 101. Application Stores….. The great saviour Co-branded Volume Internal “ intel Inside” Few Many Value High Low 3rd party branded API sets/wider community Innovation Defined and measured Supply Push Long sale cycle Demand Pull
  • 102. The Developer Dilemma Terminal Equipment Middle ware Network Equipment Service Provider Develop for these Enabled by these Delivered on Revenue from
  • 103. Different information Terminal Equipment Middle ware Network Equipment Service Provider OS and device variation Specific to function Upgrades and improvements Bespoke network
  • 104. How do I create Value Value Revenue Saving Volume ARPU OPEX CAPEX Retention Productivity Existing Future Metcalfe/ Reed’s Law Moore’s Law Coase’s Laws Akerlof’s Laws Moore’s Law
  • 105. strategic issues competitor VOT tribes Value Porter’s model focus differentiation/ segmentation lowest cost profit cost services access GYM club no change game changing
  • 106. structural problems device tethered generic network platform applications & content closed open locked net neutrality deliver capture closed mobile ecosystem open mobile ecosystem no change game changing
  • 107. Why operators are “paralysed” Corporate Venturing Alliances Partnerships Third Party Developers Product, application or content Strategic Supplier Integration & consulting Outsourcing Research & development Technology Supply Supply Revenue
  • 108. predictions
  • 109.  
  • 110.  
  • 111.  
  • 112.  
  • 113.  
  • 114. The connection manager scenario
    • Loads of networks
    • Loads of applications
    • Loads of people
    • How can the intelligent network manage demands
      • When do you need service
      • Where will you be in a few minutes
      • Scheduling
      • Movement
      • Knowing your customer
  • 115. Examples of Books for diversity
    • Smart Mobs – Rheingold
    • We Think – Leadbeater
    • The Cult of the Amateur – Keen
    • The Future of Reputation - Solove
    • Who owns the Internet - Wu
    • The Future of the Internet - Zittrain
    • The wealth of networks - Benkler
    • Wikinomics – Don and Williams
    • Mobile Advertising - Sharma
    • The mashup corporation – Mulholland
    • Lost in Translation – Green & Bate
    • The age of Engage - Shiffman
    • The long tail - Anderson
    • The wisdom of Crowds- Surowiecki
    • Consumer Kids - Mayo
    • Virtual Shadows - BCS
    • Net Generation - Tapscott
    • Grown Up digital - Tapscott
    • Convergence Culture
    • Free – Anderson
    • Nudge – Thaler
    • Tribes – Godin
    • Convergence Culture – Jenkins
    • Updates on linked in and blog
  • 116. AMF Overview
  • 117. AMF Ventures organises a range of public forums where the cross-pollination of idea from debate allows professional, in different sectors of the digital value chain, to formulate and refine strategy. Research Knowledge is an essential component of our service offering. AMF Ventures can provide a deep layer of market, professional and consumer insight to every project. A key part of our service is adding value to a strategy away day or internal conferences. AMF Ventures’ team members are experts in presenting, chairing and leading debate. Where needed, we complement our internal expertise by drawing on a wide range of professionals from our extensive network. Public Forum Seminars & Debate AMF Ventures arranges private events bringing together executives and experts to discuss and debate key industry trends. These sessions provide senior management with the opportunity to grow their personal networks and to hear from those who are radical thinking in the industry. Executive who value opinion free from internal bias, appreciate our regular ‘one–on-one’ sessions and team briefings. These sessions are a focussed way for decision makers to spot trends on the horizon. Connecting Executive Briefings AMF Ventures provides knowledge-based services on the developments and implications of operating in a converged 2.0 world. AMF Ventures works for Technology, Media and Telecommunications companies who are considering a global readership and are discovering how to derive value from next generation networks and devices. Our Products Knowledge
  • 118. With few exceptions, exit planning is perhaps the most difficult period for any CEO. Research shows that many owner/ managers fail to successfully achieve the transition successfully - and do not receive their expected value. AMF Ventures understands the boundaries and expectations and is able to advise and implement an exit. AMF Venture has wide experience in the sourcing of key partners to support the strategic vision. We understand how to establish a workable structure, negotiate terms, repair and rebuild broken agreements, and conduct partner diligence to provide a matching of culture and delivery capability. Exit planning Partnerships Positioning in a dynamic market is complex. AMF Ventures is able to bring tools and experience that will boost your strategy team. We identify partners and competitors inside and outside of your sector. We deliver risk management scenarios taking a wide-ranging view of competition, technology and market evolution. Classic consulting and advisory support. We engage with your organisation to create wealth from idea conception to exit. Our experts will work along side you, within your framework, to deliver a strategy that creates shareholder value. Competitive landscape Business strategy AMF Ventures has a proven and stable team of experts available for short or long term work. Our core team is supported by a network of partners and independent associates. Our Products Strategy
  • 119. Debating technologies and standards with AMF Ventures’ experts, is a practical means of helping to determine the risks and benefits associated with technology choice. AMF Ventures has helped debate the benefits of:- i. platforms and API’s with operators; ii. software with system designers; iii. handset OS with manufactures, and; iv. SDK’s with developers. Technology decisions Turning initial traction into sustainable market momentum requires a balance between tactical and strategic activities. Sales teams that focus only on short-term, tactical revenue opportunities do not lay the sales foundation for longer-term program. Conversely, teams that focus on strategic programmes at the expense of tactical revenue fail to deliver sufficient results soon enough to justify further investment. AMF Ventures can help find the right balance between short-term tactical needs and the longer-term strategic requirements by delivering sales opportunities and sales management. AMF Ventures can delivers a team who will provide hands on delivery, tactical assistance, project management or planning support. We are able to supplement our interim management team from our professional associate network to deliver skilled individuals on a short or long term basis. Tactical revenue Team Support Our team can help you address strategic and tactical implementation projects. Our team is based in London, with partner companies in Germany, France, Spain, Italy, Holland, Japan and USA. Our Products Implementation
  • 120. Diligence requires a deep understanding of the business and the role the business fulfils in the value chain. AMF Ventures is able to act for:- i. an investor seeking to place capital; ii. a purchaser looking to acquire assets or a going concern, and; iii. a seller who wishes to dispose of a business or profit and loss account. Diligence The impact of the decisions made from a financial model is immense. Potential investors, founders and management all see the model from different perspectives and with different motivations. AMF Ventures is able to build or validate a detailed financial model, challenge or confirm the assumptions in the model and provide a judgement about the strength of the approach and scenario sensitivity. AMF Ventures provides an independent external viewpoint and helps develop an investment model. We also provide realistic budgeting and a monthly management reporting tools suited to your business. AMF Ventures is able to provide opinion on company structure and the different types and sources of funding. We are able to advise on clauses, terms and implications, whether a shareholders’ agreement. Financial modelling Structure If the team is critical, and funding is essential, then getting the right structure is crucial. Managing the expectations is the indispensable role AMF Ventures brings to the funding and structuring process. Our Products Funding