AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

Where mobile web thinking was in 2006

mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location

Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events

before we do where thinking is up to…

let’s do what mobile web 2.0 is not….

technology company service owned android mobile OS framework platform

by the way

I don’t care if you call “mobile web 2.0”

Mobile 2

Mobile 2.0

Next gen mobile

MW2

or any other flavour

what I do care about, is

that you engage in thinking and debate

so Mobile Web 2.0 is….

all about

U n Iq U e N eS s

here is the story

… from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up

next slide is messy

context personalis ation recommend ation requirement/ enforcement security trust login authent ication proof desire/ pressure/ community attention location time search content create Identity access content consume purchase banking discovery advertising reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing influence meaningful prime relationship

so what?

who does it effect and how…

mobile web 2.0 thinking does effect the…

developer, design and handset

application interface and structure

service structure and network design

delivery and capabilities

trust

brand

position

strategy

regulation and policy

and you will hear about these today

as I know most of the speakers

parting thoughts

http://www.mobileweb20.com

Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops

don’t forget

U n Iq U e N eS s