Ignite! - a service to help digital business grow


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presentation describes a service from mashup* that helps early stage digital businesses in London to grow fast

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Ignite! - a service to help digital business grow

  1. 2. what <ul><li>is somewhere to collaborate </li></ul><ul><li>is for digital professionals </li></ul><ul><li>Is where you can execute </li></ul><ul><li>is what you give or make of it </li></ul><ul><li>is where you realise your potential </li></ul>IGNITE
  2. 3. why <ul><li>IGNITE is about providing the digital community in London a space where you can build an idea into a business in weeks. Having an idea is, without a doubt, the start of a business, building that idea into a business requires execution and collaboration. IGNITE is a real space in the West End where you can find people with ideas or the skilled resources to build your business - together. </li></ul>
  3. 4. tribe <ul><li>IGNITE is about a collaborative environment </li></ul><ul><li>IGNITE will be noisy </li></ul><ul><li>IGNITE is about open: in every sense of the word </li></ul><ul><li>IGNITE is about being an active member of the digital community </li></ul>
  4. 5. where
  5. 6. fuel <ul><li>ideas either bring ideas or come and find them </li></ul><ul><li>skills people who want to work together to create businesses either leading or contributing </li></ul><ul><li>passion professionals with the same beliefs </li></ul><ul><li>energy demanding and focussed </li></ul><ul><li>risk common understanding and sharing in the risk and the rewards </li></ul>
  6. 7. who <ul><li>size ideal is a early stage with 2 to 4 people </li></ul><ul><li>focus digital companies – any where in the value chain </li></ul><ul><li>stage self funding or looking for angels/ first institutional investment </li></ul><ul><li>time needing to delivery beta in 2 to 5 months </li></ul><ul><li>exit likely to leave when you are 12+ </li></ul>
  7. 8. bones +
  8. 9. positioning collaboration speed
  9. 10. alternatives <ul><li>Hotdesking - Numerous solutions. An option if you like sitting on your own but even with a couple of mates you may end up believing your own powerpoint </li></ul><ul><li>Small (managed) office - too many choices to mention. Costs, decor, services and location all vary. Fabulous when you have some scale. </li></ul><ul><li>Clubs (open) – many alternative such as IOD, Welcome, The Hub. great for arranged meetings, can be noisy but you cannot build a business there - often a fair use policy and open to anyone. </li></ul><ul><li>Clubs (private) - surprising how many. SOHO house, Century Club, Adam Street, Home House, Ivy, RAC. All annual private membership, often some great benefits, good networking. But not an office </li></ul>
  10. 11. Founding Supporters
  11. 12. cost <ul><li>IGNITE me £200 per person/ month </li></ul><ul><li>open all hours </li></ul><ul><li>IGNITE 5 £50 per person/ month </li></ul><ul><li>shared and fair usage </li></ul><ul><li>payments are for a month in advance, no refunds for part used months, rolling one month contract. Membership of indigital.com is required and included. </li></ul><ul><li>Ignite is a service of mashup* event </li></ul>
  12. 13. last <ul><li>IGNITE is not about a desk, a phone, draws or somewhere to call home. </li></ul><ul><li>IGNITE is not an incubator - no dedicated lawyers, accountants or consultants </li></ul><ul><li>IGNITE is not a managed office </li></ul><ul><li>IGNITE is not for the faint hearted </li></ul><ul><li>IGNITE is not somewhere to run a established 20 person </li></ul>