0
AMF Ventures  provides professional consulting  services  that  will  enable  your enterprise to build returns within the ...
 
www.mashupevent.com
U n Iq U e N e S s
 
Where mobile web thinking was 2006
mobile  content Harnessing  Collective Intelligence Capturing  Content at the Point of  inspiration Extending the web Mobi...
Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content cr...
before we do where thinking is up to…
let’s  do what “mobile web 2.0” is not….
technology company service owned android mobile OS framework platform mobile broadband
by the way
I don’t care if you call mobile web 2.0
Mobile 2
Mobile 2.0
Next gen mobile
MW2
or any other flavour
what I do care about, is
that you engage in thinking and debate
 
so Mobile Web 2.0  is….
all about
U n Iq U e N eS s
The correct question is ..
What can you do on a mobile, that
you cannot do on any other platform ?
other platforms are…
WEB (internet, access, IP)
Broadcast (TV, radio)
Mobile (wi’x)
here is the story
In simple terms Data  from  platforms click data content my data Data  analysis Value
If you own the data and the analysis
you own the value
to own the data, you need to have
control the platforms and you
need the cloud with a client
Why is Google doing what it is doing?
In complex terms … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent...
so what data do “they” want?
context personalis ation recommend ation requirement/ enforcement/policy security trust login authent ication proof recogn...
So why is the web working and mobile not?
Some are part of open eco-systems
Some are part of closed ecosystems
and some are not sure!
device tethered generic network platform applications & content closed open proprietary All IP network deliver capture clo...
device tethered generic network platform applications & content closed open proprietary All IP network deliver capture clo...
so what?
who does it effect and how…
2.0 thinking does effect everyone here and …
and every aspect of your business
developer & design
application interface and structure
service
delivery
trust
brand
position
strategy
regulation and policy
because…
Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the mana...
how’s time?
There is an important question?
How will the “purchase decision change”
As you are not buying anything that you
You currently sell/ buy
 
‘ Rainbow of Trust’
parting thoughts
some companies get it…
 
 
Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
don’t forget
 
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Future of Web Apps

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presentation at FOWA on mobile and the implications of it

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  • Transcript of "Future of Web Apps"

    1. 1. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
    2. 3. www.mashupevent.com
    3. 4. U n Iq U e N e S s
    4. 6. Where mobile web thinking was 2006
    5. 7. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
    6. 8. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
    7. 9. before we do where thinking is up to…
    8. 10. let’s do what “mobile web 2.0” is not….
    9. 11. technology company service owned android mobile OS framework platform mobile broadband
    10. 12. by the way
    11. 13. I don’t care if you call mobile web 2.0
    12. 14. Mobile 2
    13. 15. Mobile 2.0
    14. 16. Next gen mobile
    15. 17. MW2
    16. 18. or any other flavour
    17. 19. what I do care about, is
    18. 20. that you engage in thinking and debate
    19. 22. so Mobile Web 2.0 is….
    20. 23. all about
    21. 24. U n Iq U e N eS s
    22. 25. The correct question is ..
    23. 26. What can you do on a mobile, that
    24. 27. you cannot do on any other platform ?
    25. 28. other platforms are…
    26. 29. WEB (internet, access, IP)
    27. 30. Broadcast (TV, radio)
    28. 31. Mobile (wi’x)
    29. 32. here is the story
    30. 33. In simple terms Data from platforms click data content my data Data analysis Value
    31. 34. If you own the data and the analysis
    32. 35. you own the value
    33. 36. to own the data, you need to have
    34. 37. control the platforms and you
    35. 38. need the cloud with a client
    36. 39. Why is Google doing what it is doing?
    37. 40. In complex terms … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up
    38. 41. so what data do “they” want?
    39. 42. context personalis ation recommend ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising
    40. 43. So why is the web working and mobile not?
    41. 44. Some are part of open eco-systems
    42. 45. Some are part of closed ecosystems
    43. 46. and some are not sure!
    44. 47. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem
    45. 48. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem Mobile today ! WEB today !
    46. 49. so what?
    47. 50. who does it effect and how…
    48. 51. 2.0 thinking does effect everyone here and …
    49. 52. and every aspect of your business
    50. 53. developer & design
    51. 54. application interface and structure
    52. 55. service
    53. 56. delivery
    54. 57. trust
    55. 58. brand
    56. 59. position
    57. 60. strategy
    58. 61. regulation and policy
    59. 62. because…
    60. 63. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.
    61. 64. how’s time?
    62. 65. There is an important question?
    63. 66. How will the “purchase decision change”
    64. 67. As you are not buying anything that you
    65. 68. You currently sell/ buy
    66. 70. ‘ Rainbow of Trust’
    67. 71. parting thoughts
    68. 72. some companies get it…
    69. 75. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
    70. 76. don’t forget
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