Future of Mobile - Workshop Where are the business models – Nov 2009 Tony Fish  [email_address]   +44 7808 142121
AMF Ventures  provides professional consulting  services  that  will  enable  your enterprise to build returns within the ...
Agenda – CBA
 
www.mashupevent.com
access create consume mashup! mobile internet mobile2 mobile web 2.0
 
Where mobile web thinking was 2006
mobile  content Harnessing  Collective Intelligence Capturing  Content at the Point of  inspiration Extending the web Mobi...
Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content cr...
before we do where thinking is up to…
let’s  do what “mobile web 2.0” is not….
technology company service owned android mobile OS framework platform mobile broadband
by the way
I don’t care if you call mobile web 2.0
Mobile 2
Mobile 2.0
Next gen mobile
MW2
or any other flavour
what I do care about, is
that you engage in thinking and debate
 
so Mobile Web 2.0  is….
all about
U n Iq U e N eS s
The correct question is ..
What can you do on a mobile, that
you cannot do on any other platform ?
other platforms are…
WEB (internet, access, IP)
Broadcast (TV, radio)
Mobile (wi’x)
here is the story
U n Iq U e N e S s
Location Attention Browse Search Time Who Click Create Consume Patterns Attention Browse Search Time Click Create Consume ...
In simple terms Data  from  platforms click data content my data Data  analysis Value
If you own the data and the analysis
you own the value
to own the data, you need to have
control the platforms and you
need the cloud with a client
Why is Google doing what it is doing?
In typical terms Store click data content my data Analysis Value ownership  and  movable algorithm  =  differentiation rig...
digital  footprint and behavioural DNA digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service im...
Example – mobile security store moveable digital footprint behavioural  DNA adverse  behaviour Click content my normal  be...
In complex terms Source AMF Ventures  www.amfventures.com Doing traditional stuff,  search, buy, find, map etc Automated d...
so what data do “they” want?
context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof reco...
Different direction – ecosystem discussion
So why is the web working and mobile not?
Some are part of open eco-systems
Some are part of closed ecosystems
and some are not sure!
device tethered generic network platform applications & content closed open proprietary All IP network deliver capture clo...
device tethered generic network platform applications & content closed open proprietary All IP network deliver capture clo...
so what?
who does it effect and how…
2.0 thinking does effect everyone here and …
and every aspect of your business
developer & design
application interface and structure
service
delivery
trust
brand
position
strategy
regulation and policy
because…
Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the mana...
Where are the business models
context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof reco...
Potential Business models digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service improvement (ex...
Part 2 – thinking about the same problem
There is an important question?
How will the “purchase decision change”
As you are not buying anything that you
You currently sell/ buy
 
‘ Rainbow of Trust’
Rainbow of Trust  Based on alternative market segmentation open simple structured cautious dangerous <ul><li>un-tethered <...
some companies get it…
 
 
Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
don’t forget
 
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Future of Mobile Workshop

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  • Future of Mobile Workshop

    1. 1. Future of Mobile - Workshop Where are the business models – Nov 2009 Tony Fish [email_address] +44 7808 142121
    2. 2. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
    3. 3. Agenda – CBA
    4. 5. www.mashupevent.com
    5. 6. access create consume mashup! mobile internet mobile2 mobile web 2.0
    6. 8. Where mobile web thinking was 2006
    7. 9. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
    8. 10. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
    9. 11. before we do where thinking is up to…
    10. 12. let’s do what “mobile web 2.0” is not….
    11. 13. technology company service owned android mobile OS framework platform mobile broadband
    12. 14. by the way
    13. 15. I don’t care if you call mobile web 2.0
    14. 16. Mobile 2
    15. 17. Mobile 2.0
    16. 18. Next gen mobile
    17. 19. MW2
    18. 20. or any other flavour
    19. 21. what I do care about, is
    20. 22. that you engage in thinking and debate
    21. 24. so Mobile Web 2.0 is….
    22. 25. all about
    23. 26. U n Iq U e N eS s
    24. 27. The correct question is ..
    25. 28. What can you do on a mobile, that
    26. 29. you cannot do on any other platform ?
    27. 30. other platforms are…
    28. 31. WEB (internet, access, IP)
    29. 32. Broadcast (TV, radio)
    30. 33. Mobile (wi’x)
    31. 34. here is the story
    32. 35. U n Iq U e N e S s
    33. 36. Location Attention Browse Search Time Who Click Create Consume Patterns Attention Browse Search Time Click Create Consume Patterns Attention Time Consume Patterns TV WEB MOBILE
    34. 37. In simple terms Data from platforms click data content my data Data analysis Value
    35. 38. If you own the data and the analysis
    36. 39. you own the value
    37. 40. to own the data, you need to have
    38. 41. control the platforms and you
    39. 42. need the cloud with a client
    40. 43. Why is Google doing what it is doing?
    41. 44. In typical terms Store click data content my data Analysis Value ownership and movable algorithm = differentiation rights and cash digital footprint Behavioural DNA feedback (sensory.net)
    42. 45. digital footprint and behavioural DNA digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service improvement (existing) web TV mobile m2m service discovery (new) web TV mobile m2m trade or barter
    43. 46. Example – mobile security store moveable digital footprint behavioural DNA adverse behaviour Click content my normal behaviour graceful opening location route time routine restrictions unique override closing time Take raw data to new provider confidence assurance
    44. 47. In complex terms Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up 10% 20% 30% 40% 50% 60% 70% 80% 90% measure of time TV .. in front of the PC … spent with a mobile in your pocket <ul><ul><li>from </li></ul></ul><ul><ul><li>mobile </li></ul></ul><ul><ul><li>internet </li></ul></ul>from watching TV from engaging with a PC/Web generated from a mobile device typical day 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% 0% 100% 100% value generated from data analysis measure of value
    45. 48. so what data do “they” want?
    46. 49. context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising protection In detail
    47. 50. Different direction – ecosystem discussion
    48. 51. So why is the web working and mobile not?
    49. 52. Some are part of open eco-systems
    50. 53. Some are part of closed ecosystems
    51. 54. and some are not sure!
    52. 55. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem
    53. 56. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem Mobile today ! WEB today !
    54. 57. so what?
    55. 58. who does it effect and how…
    56. 59. 2.0 thinking does effect everyone here and …
    57. 60. and every aspect of your business
    58. 61. developer & design
    59. 62. application interface and structure
    60. 63. service
    61. 64. delivery
    62. 65. trust
    63. 66. brand
    64. 67. position
    65. 68. strategy
    66. 69. regulation and policy
    67. 70. because…
    68. 71. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.
    69. 72. Where are the business models
    70. 73. context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising protection In detail
    71. 74. Potential Business models digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service improvement (existing) web TV mobile m2m service discovery (new) web TV mobile m2m trade or barter
    72. 75. Part 2 – thinking about the same problem
    73. 76. There is an important question?
    74. 77. How will the “purchase decision change”
    75. 78. As you are not buying anything that you
    76. 79. You currently sell/ buy
    77. 81. ‘ Rainbow of Trust’
    78. 82. Rainbow of Trust Based on alternative market segmentation open simple structured cautious dangerous <ul><li>un-tethered </li></ul><ul><li>fashion </li></ul><ul><li>no help </li></ul><ul><li>discovery </li></ul><ul><li>push boundaries </li></ul><ul><li>social lead </li></ul><ul><li>banking </li></ul><ul><li>know limits </li></ul><ul><li>will explore </li></ul><ul><li>follow </li></ul><ul><li>will expand </li></ul><ul><li>likes portal </li></ul><ul><li>mass market </li></ul><ul><li>must work </li></ul><ul><li>simple </li></ul><ul><li>marketing works </li></ul><ul><li>selective </li></ul><ul><li>privacy protected </li></ul><ul><li>many persona </li></ul><ul><li>thoughtful </li></ul><ul><li>advised </li></ul><ul><li>give up data without thought </li></ul><ul><li>passive </li></ul><ul><li>click on anything </li></ul><ul><li>no firewall </li></ul><ul><li>loss of ID </li></ul><ul><li>follow and lead </li></ul><ul><li>early and late </li></ul><ul><li>social leads </li></ul>my-way one-way accept authority untrusting and wise untrusting and stupid
    79. 83. some companies get it…
    80. 86. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
    81. 87. don’t forget

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