A presentation I made at the Lead on Wales event in Cardiff on the 2nd July 2014. Credit to Eric Qualman for use of a video and quote, and Mark W Schaefer for ideas taken from his book 'Social Media Explained' and BuzzFeed for the use of some slides

1. Extending your Reach and
Influence

2. Are you even at the races?
With thanks to Eric Qualman

3. The 5 most important things you
need to know about Social Media
With thanks to @MarkWSchaefer

4. Humans buy from Humans
With thanks to @MarkWSchaefer

5. Small interactions lead to loyalty
With thanks to @MarkWSchaefer

6. The Social Media Mind-set
Targeted connections
Meaningful Content
Authentic helpfulness

7. The information eco system
With thanks to @MarkWSchaefer

8. Content is the catalyst

10. What is Influence?

11. On Social Media?
Influence is the ability to ‘move’ content!

12. Social Media Platforms

13. How do I do it?
Blog?
Podcast?
Video blog?
Microblog (Twitter)?
Post?
Repost (curate content)?
Publish on LinkedIn?
Take Pictures?
Newsjack?
Visit Forums?

14. EXERCISE:
What are the 10
biggest problems your
customers face today?

16. Your social footprint is always available to:
Family
Friends
Prospective partners
Acquaintances
Potential business partners
Sales people
Prospective Employers
Social stalkers
AND THE WHOLE REST OF THE WORLD!

17. You can’t segment your foot print
You can't turn it off
You must always be vigilant

26. But its works both ways…

28. So what are you waiting for?
Social Media is where your customers are
They want human, personal interaction
They want instant response
They are reviewing you
They’ll call you out if you drop the ball

29. On the other hand..?
They’ll love you publically
They advocate you to their friends
They’ll fight your PR battles
They’ll want to celebrate your successes
Loyalty beats everything

30. “Successful companies in social media function
more like entertainment companies, publishers,
or party planners than as traditional advertisers.”