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Tony Dearing's presentation to LA2M regarding AnnArbor.com

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La2 M

  1. 1. the future of journalism in ann arbor p.
  2. 2. What is AnnArbor.com? • A 24/7 digital news organization that also publishes in print twice a week. • Staffed by professional journalists committed to local news. • Of, by and for the community. A place where people can contribute content and gain and share information and opinions on whatever is important in their lives. p. 2
  3. 3. A new model • A serious attempt to develop a new business plan that sustains local news. • We don’t have all the answers, but what the industry learns here and elsewhere will guide the future of journalism. • Ann Arbor has always been a leader and innovator, and is one of the most Web-savvy communities in the country. p. 3
  4. 4. Platform agnostic • A Web site that covers news with an emphasis on immediacy and constant updates. Our own content, user content and aggregation/links. • A newspaper in print on Thursday and Sunday. Our commitment is to a quality publication with a broad reach. • An understanding that we also need to push content out in forms such as tweets or newsletters. p. 4
  5. 5. Our timelines • Hiring will begin this week. • Web site launches week of July 20. • First print edition published on Sunday, July 26. p. 5
  6. 6. AnnArbor.com online • Home page • Topics • Stories • User profiles • Deals & More and real estate • Strong emphasis on ease of navigation and good site search p. 6
  7. 7. AnnArbor.com in print • Thursday paper • Sunday paper • News analysis, features • Traditional A section • Sports looks ahead • Sports section • Return of Spotlight • Entertainment • Food/Home • Milestones • Travel • Comics • TV book p. 7
  8. 8. Topics • Government/politics • Arts/Entertainment • Education • The Deuce • Cops/Courts • Food and Drink • Business • Commentary • Neighborhoods • Environment • U-M sports • Comics/games/puzzles • Prep sports • Deals & More • EMU sports • Real estate p. 8
  9. 9. How we’ll cover the news • Our own staff of trained, professional journalists • Staffing plan for news: 30 to 35 employees. • Areas of coverage: • News • Entertainment • Sports • Community • Collaboration with other credible sources • Freelancers • Do what you do best, link to the rest p. 9
  10. 10. AnnArbor.com and you • Login/registration • User profile/Facebook Connect • Trusted users • Following, favoriting, contributing, commenting, sharing p. 10
  11. 11. Business model • Deals & More/contextual text-based ads • Newsletters • Classified verticals, beginning with a new model for real estate p. 11
  12. 12. Your questions? 12 p.

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