My journey to entrepreneurial happinessby Tony CrispRameen TaleshPersonal Career ManagementMay 15, 2013, Graduate School o...
What is an Entrepreneur?
One who organizes, manages, andassumes the risks of a business.- Webster
One who undertakes a new venture, isan intermediary between the money andlabor, and is responsible for theoutcome.- Wikipe...
“One who overcomes the impossiblewith a clear idea on how to innovate productsto create opportunity andchange peoples live...
Who wants to be an entrepreneur?
WARNING
WARNINGHigh risk - 95% fail in first 5 years
WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combined
WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everyt...
WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everyt...
WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everyt...
Start with these questions.
What do you love to do?
Can you enrich the life of others?
Yes, a few people.
small business owner
Yes, a lot of people.
CHANGE THE WORLD
Either way
I believe
Gotta give,to get.
Let’s see.
Bill Gates
Code
Did he enrich the life of others?
13yr old Code at schoolGave us:- Tic Tac Toe vs PC- Schedule students into classes... most girls.Gave to himself.- Gave Tr...
13yr old Code at schoolCode for business
13yr old Code at schoolCode for business
13yr old Code at schoolCode for businessCode for PC OS
13yr old Code at schoolCode for businessCode for PC OS
Oprah Winfrey
Talk
Did she enrich the life of others?
16yr old Talk at school
16yr old Talk at schoolTalk as news anchor
16yr old Talk at schoolTalk as news anchor
16yr old Talk at schoolTalk as news anchorTalk show host
16yr old Talk at schoolTalk as news anchorTalk show host
Richard Branson
BHAG’S
16yr old BHAG magazine
16yr old BHAG magazineBHAG controversial music
16yr old BHAG magazineBHAG controversial music
16yr old BHAG magazineBHAG controversial musicBHAG spaceflight
16yr old BHAG magazineBHAG controversial musicBHAG spaceflight
“There is no work or play,only living.”~Richard Branson
The most liberating and exciting truthabout entrepreneurship:
1. Do something you love
1. Do something you love2. Enrich the lives of others
1. Do something you love2. Enrich the lives of others3. Be happy
Today I will cover...
Who I am.
Who I am.What I do.
Who I am.What I do.How I got here.
Who is Tony Crisp?
UCI
Design
Art
Music
Surf
VideoGames
Risk
...and accept consequences.
Ideas
Gadgets
Explore
How did I get here?
Serial entrepreneur
12
HackeySack™
I made custom footbags for friendsat school
14
BMX
Family built first BMX track
16
FREESTYLE
Created a team andperformed at events
18
GRAFFITI
But, got accepted to UC Irvine
Enrich?
Graduated and took the MCAT.
“Take a year off. Travel the world.”
GRAFFITI
Albert Matias Clint Webb
“Let’s start a business”
Art and design services
Build the spirit, not just a logo.
winningspiritmarketingcommunicationsbrandimagestudentscommunity
1000 sq ft mural, San Francisco
Share art on clothing
Ryuji
“George”
Clothing distributor
SURF
Paint surf mural for MTV
Largest longboard manufacturer in the world
Bill Stewart
Share his surf lifestyle on clothing
OC Weekly, voted Best Fashion Designer
Asian economic crisis(recession)
R I S K
Beyond your control
Eric Bohren, MBA
Young business consultant
Don’t give up.
BRANDS
Japan -> OC
Japan -> OCProduct -> Service
Japan -> OCProduct -> ServiceApparel -> Web
Alan Yeung
Business Partner
Help companies with digital branding
Zubin Gidwani
EBITDA? EBIT...duh?!?
Mini-MBA for Entrepreneurs
Help companies with entire brand
So what do I do now?
Founder & CEO
I work with some of the best...
Brand Strategists,
Brand Strategists,Account Managers
♣Values♣Elevator Pitch♣Logo♣Symbol♣Positioning line♣Tag lineVIII. XFX PackagingIX. XFX Brand TouchpointsX. Managing ...
Brand Strategists,Account ManagersCreative Directors
Brand Strategists,Account ManagersCreative DirectorsCopywriters
Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial Designers
Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic Designers
Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic DesignersPhotographers
Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic DesignersPhotographersVideograp...
QuickTime™ and aH.264 decompressorare needed to see this picture.
and...Penny :)
Core beliefPassion(what do we love to do?)
Building tech product brands
Let’s talk about branding.
Do we enrich the lives of others?
We help businesses grow bybuilding brands that people trust.building brands that people trust.
What is a brand?
Brand is the emotional connectionpeople have with a companypeople have with a company
Based on a core belief
Built on a trust relationship
By making and keeping aconsistent promise, over time.promise, over time.
“thank you”
“thank you”“thank you”
“thank you”“thank you”“thank you”
“thank you”“thank you”“thank you”“thank you”
“thank you”“thank you”“thank you”“thank you”“thank you”“I trust you.”“I trust you.”“I trust you.”“I trust you.”“I trust yo...
You don’t think about your decision,you...you...
Pop quiz!Guess the brandGuess the brand
Car’s need to be green.(core belief)(core belief)
- Fuel efficient at 50mpg- Lower emissions- Plant based eco-plastics: wood/grass notpetroleum(make and keep the promise)
Shoes need a giving soul.(core belief)(core belief)
- A movement, not a company- 1for1™ program 1M- Giving Trips™ 1/week- Day w/o Shoes™(make and keep the promise)
Everyone is an athlete.
- FuelBand™ accelerometer tracked activity- Missions™ gamification of life community(make and keep the promise)
People with passion can change the world.
- Revolutionary innovations inproduct, software, and business(make and keep the promise)
Who are our clients?
Video cards
Hardcore video gamers
...or wannabe hardcore.
Secure Global Logistics
Jewelers
Actually
Also have worked for...
Told me 2 ways to go through life.
Hold on to everything and end up withzip, zero, nada.
Give and share, then end up withmore gold than you can hold.
A year in my life...2010.
Taiwan
Brazil
Paraguay
0.86
0.86 murdersper day
Macau
“You Macanese?”
Macau + Portuguese
Argentina
Japan
Turkey
Orange County
Around the World in 14 days.
There have been highs and lows.
“There is no work or play,only living.”
In summary, if you wantto be an entrepreneur,
I challenge you to:
Do something you love
Enrich the life of others
@tonycrispYou can do it!
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
UC Irvine - Tony Crisp entrepreneur journey 2013
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MY JOURNEY TO ENTREPRENEURIAL HAPPINESS.
by Tony Crisp

Rameen Talesh
Personal Career Management
May 15, 2013, Graduate School of Management #198C

Phi Alpha, Inc. Copyright ©2013 All Rights Reserved Tony Crisp

Published in: Career, Education, Business
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UC Irvine - Tony Crisp entrepreneur journey 2013

  1. 1. My journey to entrepreneurial happinessby Tony CrispRameen TaleshPersonal Career ManagementMay 15, 2013, Graduate School of Management #198CPhi Alpha, Inc. Copyright ©2013 All Rights Reserved Tony Crisp
  2. 2. What is an Entrepreneur?
  3. 3. One who organizes, manages, andassumes the risks of a business.- Webster
  4. 4. One who undertakes a new venture, isan intermediary between the money andlabor, and is responsible for theoutcome.- Wikipedia
  5. 5. “One who overcomes the impossiblewith a clear idea on how to innovate productsto create opportunity andchange peoples lives to make a better world.”- Grasshopper
  6. 6. Who wants to be an entrepreneur?
  7. 7. WARNING
  8. 8. WARNINGHigh risk - 95% fail in first 5 years
  9. 9. WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combined
  10. 10. WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everything
  11. 11. WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everythingTGIM
  12. 12. WARNINGHigh risk - 95% fail in first 5 yearsPersonal and professional life are combinedYou are 100% responsible for everythingTGIMIt really is who-you-know
  13. 13. Start with these questions.
  14. 14. What do you love to do?
  15. 15. Can you enrich the life of others?
  16. 16. Yes, a few people.
  17. 17. small business owner
  18. 18. Yes, a lot of people.
  19. 19. CHANGE THE WORLD
  20. 20. Either way
  21. 21. I believe
  22. 22. Gotta give,to get.
  23. 23. Let’s see.
  24. 24. Bill Gates
  25. 25. Code
  26. 26. Did he enrich the life of others?
  27. 27. 13yr old Code at schoolGave us:- Tic Tac Toe vs PC- Schedule students into classes... most girls.Gave to himself.- Gave Traffic counting “Traf-O-Data”- Gave world Window to PCGave us:- Tic Tac Toe vs PC- Schedule students into classes... most girls.Gave to himself.- Gave Traffic counting “Traf-O-Data”- Gave world Window to PC
  28. 28. 13yr old Code at schoolCode for business
  29. 29. 13yr old Code at schoolCode for business
  30. 30. 13yr old Code at schoolCode for businessCode for PC OS
  31. 31. 13yr old Code at schoolCode for businessCode for PC OS
  32. 32. Oprah Winfrey
  33. 33. Talk
  34. 34. Did she enrich the life of others?
  35. 35. 16yr old Talk at school
  36. 36. 16yr old Talk at schoolTalk as news anchor
  37. 37. 16yr old Talk at schoolTalk as news anchor
  38. 38. 16yr old Talk at schoolTalk as news anchorTalk show host
  39. 39. 16yr old Talk at schoolTalk as news anchorTalk show host
  40. 40. Richard Branson
  41. 41. BHAG’S
  42. 42. 16yr old BHAG magazine
  43. 43. 16yr old BHAG magazineBHAG controversial music
  44. 44. 16yr old BHAG magazineBHAG controversial music
  45. 45. 16yr old BHAG magazineBHAG controversial musicBHAG spaceflight
  46. 46. 16yr old BHAG magazineBHAG controversial musicBHAG spaceflight
  47. 47. “There is no work or play,only living.”~Richard Branson
  48. 48. The most liberating and exciting truthabout entrepreneurship:
  49. 49. 1. Do something you love
  50. 50. 1. Do something you love2. Enrich the lives of others
  51. 51. 1. Do something you love2. Enrich the lives of others3. Be happy
  52. 52. Today I will cover...
  53. 53. Who I am.
  54. 54. Who I am.What I do.
  55. 55. Who I am.What I do.How I got here.
  56. 56. Who is Tony Crisp?
  57. 57. UCI
  58. 58. Design
  59. 59. Art
  60. 60. Music
  61. 61. Surf
  62. 62. VideoGames
  63. 63. Risk
  64. 64. ...and accept consequences.
  65. 65. Ideas
  66. 66. Gadgets
  67. 67. Explore
  68. 68. How did I get here?
  69. 69. Serial entrepreneur
  70. 70. 12
  71. 71. HackeySack™
  72. 72. I made custom footbags for friendsat school
  73. 73. 14
  74. 74. BMX
  75. 75. Family built first BMX track
  76. 76. 16
  77. 77. FREESTYLE
  78. 78. Created a team andperformed at events
  79. 79. 18
  80. 80. GRAFFITI
  81. 81. But, got accepted to UC Irvine
  82. 82. Enrich?
  83. 83. Graduated and took the MCAT.
  84. 84. “Take a year off. Travel the world.”
  85. 85. GRAFFITI
  86. 86. Albert Matias Clint Webb
  87. 87. “Let’s start a business”
  88. 88. Art and design services
  89. 89. Build the spirit, not just a logo.
  90. 90. winningspiritmarketingcommunicationsbrandimagestudentscommunity
  91. 91. 1000 sq ft mural, San Francisco
  92. 92. Share art on clothing
  93. 93. Ryuji
  94. 94. “George”
  95. 95. Clothing distributor
  96. 96. SURF
  97. 97. Paint surf mural for MTV
  98. 98. Largest longboard manufacturer in the world
  99. 99. Bill Stewart
  100. 100. Share his surf lifestyle on clothing
  101. 101. OC Weekly, voted Best Fashion Designer
  102. 102. Asian economic crisis(recession)
  103. 103. R I S K
  104. 104. Beyond your control
  105. 105. Eric Bohren, MBA
  106. 106. Young business consultant
  107. 107. Don’t give up.
  108. 108. BRANDS
  109. 109. Japan -> OC
  110. 110. Japan -> OCProduct -> Service
  111. 111. Japan -> OCProduct -> ServiceApparel -> Web
  112. 112. Alan Yeung
  113. 113. Business Partner
  114. 114. Help companies with digital branding
  115. 115. Zubin Gidwani
  116. 116. EBITDA? EBIT...duh?!?
  117. 117. Mini-MBA for Entrepreneurs
  118. 118. Help companies with entire brand
  119. 119. So what do I do now?
  120. 120. Founder & CEO
  121. 121. I work with some of the best...
  122. 122. Brand Strategists,
  123. 123. Brand Strategists,Account Managers
  124. 124. ♣Values♣Elevator Pitch♣Logo♣Symbol♣Positioning line♣Tag lineVIII. XFX PackagingIX. XFX Brand TouchpointsX. Managing the XFX brand
  125. 125. Brand Strategists,Account ManagersCreative Directors
  126. 126. Brand Strategists,Account ManagersCreative DirectorsCopywriters
  127. 127. Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial Designers
  128. 128. Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic Designers
  129. 129. Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic DesignersPhotographers
  130. 130. Brand Strategists,Account ManagersCreative DirectorsCopywritersIndustrial DesignersGraphic DesignersPhotographersVideographers
  131. 131. QuickTime™ and aH.264 decompressorare needed to see this picture.
  132. 132. and...Penny :)
  133. 133. Core beliefPassion(what do we love to do?)
  134. 134. Building tech product brands
  135. 135. Let’s talk about branding.
  136. 136. Do we enrich the lives of others?
  137. 137. We help businesses grow bybuilding brands that people trust.building brands that people trust.
  138. 138. What is a brand?
  139. 139. Brand is the emotional connectionpeople have with a companypeople have with a company
  140. 140. Based on a core belief
  141. 141. Built on a trust relationship
  142. 142. By making and keeping aconsistent promise, over time.promise, over time.
  143. 143. “thank you”
  144. 144. “thank you”“thank you”
  145. 145. “thank you”“thank you”“thank you”
  146. 146. “thank you”“thank you”“thank you”“thank you”
  147. 147. “thank you”“thank you”“thank you”“thank you”“thank you”“I trust you.”“I trust you.”“I trust you.”“I trust you.”“I trust you.”“I trust you.”
  148. 148. You don’t think about your decision,you...you...
  149. 149. Pop quiz!Guess the brandGuess the brand
  150. 150. Car’s need to be green.(core belief)(core belief)
  151. 151. - Fuel efficient at 50mpg- Lower emissions- Plant based eco-plastics: wood/grass notpetroleum(make and keep the promise)
  152. 152. Shoes need a giving soul.(core belief)(core belief)
  153. 153. - A movement, not a company- 1for1™ program 1M- Giving Trips™ 1/week- Day w/o Shoes™(make and keep the promise)
  154. 154. Everyone is an athlete.
  155. 155. - FuelBand™ accelerometer tracked activity- Missions™ gamification of life community(make and keep the promise)
  156. 156. People with passion can change the world.
  157. 157. - Revolutionary innovations inproduct, software, and business(make and keep the promise)
  158. 158. Who are our clients?
  159. 159. Video cards
  160. 160. Hardcore video gamers
  161. 161. ...or wannabe hardcore.
  162. 162. Secure Global Logistics
  163. 163. Jewelers
  164. 164. Actually
  165. 165. Also have worked for...
  166. 166. Told me 2 ways to go through life.
  167. 167. Hold on to everything and end up withzip, zero, nada.
  168. 168. Give and share, then end up withmore gold than you can hold.
  169. 169. A year in my life...2010.
  170. 170. Taiwan
  171. 171. Brazil
  172. 172. Paraguay
  173. 173. 0.86
  174. 174. 0.86 murdersper day
  175. 175. Macau
  176. 176. “You Macanese?”
  177. 177. Macau + Portuguese
  178. 178. Argentina
  179. 179. Japan
  180. 180. Turkey
  181. 181. Orange County
  182. 182. Around the World in 14 days.
  183. 183. There have been highs and lows.
  184. 184. “There is no work or play,only living.”
  185. 185. In summary, if you wantto be an entrepreneur,
  186. 186. I challenge you to:
  187. 187. Do something you love
  188. 188. Enrich the life of others
  189. 189. @tonycrispYou can do it!

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