About Broomheads’ Homemade:We are a creative practice with a background in designand architecture. Over the years we have gained in-depthknowledge of how public art is produced using workshops,public opinion, research and good design. Our goal is tobring something positive to peoples’ environment creatingpublic art that can be understood and embraced.Our ethos: Architecture & Design‘Homemade’ symbolises what we feel is important: honesty;keeping things simple; commissioning local and using thefewest materials or ingredients; turning nothing intosomething; bringing people together; and using our hometo make art that brings a smile. Contents:Working with people: Johnson Fold FM, BoltonFor us understanding, listening and visualising is key to Pleckgate, Blackburnworking with people. Organising workshops and enthusing Square Routes, Lancastergroups to come up with ideas is a really enjoyable partof the design process. This is where the simplest of Dream it, Build it, Londonideas can spark a fantastic piece of design. SpArC, Bishops Castle Wonderwood, LeedsPlacemaking: Lightwave, LondonWe work with unloved and unused spaces and produced good CV: Personal statements and referencesdesign that enhanced and instilled pride. For us taking CV: Key projects and awardstime to understand the environment and the people who useit is paramount.Working to budget:We’ve worked with a broad range of budgets and alwayskeep things transparent. A bit of creative thinking and Contact:elbow grease gets the job done. Tony & Aprille BroomheadThank you: 54 Glenalmond RoadWe are excited about this project and we would love to be Greystonesinvolved. The following pages give our initial thoughts Sheffieldabout the project and explain a little more about us and S11 7GXour work. m: 07866587715 e: firstname.lastname@example.orgAll the best Tony & Aprille w: www.broomheadshomemade.com
Johnson Fold FM Location: Bolton, Lancs Cost: £2,500As part of the Johnson Fold estate annual broadcast we were commission toengage the community in the science of radio. We worked with a local youthgroup to create three shows and to ensure everyone could tune in we devised asimple cardboard radio.Funded by Bolton at Home
PleckgateLocation: Blackburn, LancsCost: £250,000 Working as Lead Artists we have developed an arts strategy for a new BSF academy in Blackburn. We engaged with the community through a number of events, including walks, radio workshops, film-making and planting days. The engagement process influenced the design of several public artworks that are currently being realised in and around the school. The projects include constructingproject film a new retaining wall made from local stone and artworks in the school grounds which integrate the landscape and building to create an overall piece.CLICK HERE TO VIEW The project is funded by Blackburn with Darwen Council.
Square routes Location: Lancaster, Lancs Cost: TBCThe Square Routes project involved working with pupils from 4 Lancaster schoolsto develop ideas for improvements to public spaces in the town centre. The pupilscreated a film and podcast which highlighted issues and suggested solutions.The film was presented to the City Council and shown in the tourist information project filmcentre. The work influenced the city’s planning policy and gave a voice to theyoung people of Lancaster. We then worked with the Council to transform thoseideas into a cultural masterplan. CLICK HERE TO VIEWThe project was funded by Lancaster City Council.
Dream it, Build it Location: Royal Festival Hall Cost: £18,000This delightful workshop led project comprised a jigsaw of soft buildingblocks, that created a 1:25 scale replica of the Royal Festival Hall,Queen Elizabeth Hall and Hayward Gallery. Each block containing anelectronic tag that triggered film footage about the area.Project funded by South Bank Centre and CABE
SpArCLocation: Bishops Castle, ShropshireCost: £16,000 Broomheads’ are currently working with a group of young people in rural Shropshire to design a bold piece of public art for the outside of SpArC, the local sports and arts centre. The aim of the project is to bring the internal creative character of the SpArC centre to the fore and to make it identifiable as a vibrant community venue. The final design will celebrate the input of the local youth. The project is funded by the Big Lottery Fund
WonderwoodLocation: Holbeck, LeedsCost: £20,000 This enchanting community space was commissioned by Holbeck Urban Village. The installation was originally designed as a temporary summer project but it has become so popular it is now a permanent feature. Funded by Leeds City Council and Arts Council Englandproject filmCLICK HERE TO VIEW
Lightwave Location: Brixton, London Cost: £150,000Commissioned by Lambeth Borough Council and GLL, this interactive light sculpturerepresents one of the largest public art projects undertaken in the area for over adecade. The piece transforms the exterior of the leisure centre into a vibrantartwork that is controlled directly by the local community.The undulating piece is inspired by wave patterns and responds to movement in thepool. The lights can be controlled by members of the public via text Project filmmessaging, allowing local people to change the colour of the building and triggerlight shows. CLICK HERE TO VIEW
Nice things people have said:‘I have worked with Tony on three projects and love theway his designs merge a contemporary urban vibe withplayfulness and humour. He always delivers on time and inbudget, and both understands, and is happy to resolve,the more mundane, technical and practical issues as wellas the creative ones. He also provides lovely illustratedpresentations of ideas which is really helpful in getting CV: References & Personal Statementspartners or clients on board.’ Broomheads’ Homemade is a creative practiceNicola Stephenson, The Culture Company: Commissioning established by Tony & Aprille Broomhead.agent email@example.com Who is Tony? I’m an architect interested in community focused design. After working in several practices and having established a successful London design‘I have no hesitation in recommending Tony and find his studio I became increasing involved with publicartistic work to be a very creative fusion in the area art. I have been lucky enough to have worked onbetween art and architecture. As a bonus, Tony is also creative projects around the country and thegreat fun and is easy to work with. He is also always thing that makes each project exciting isreliable with budgets and timeframes.’ engaging with new communities. Our work is fundamentally about people and helping them makeIan Banks, ATOLL: Commissioning agent their environment fantastic. I feel if you firstname.lastname@example.org understand people and how they live you have a better chance of designing something useful, inspiring and current.‘Ive worked with Aprille over a number of years in Who is Aprille?several different roles. She is calm, focused and forward My design background is in television, film and-thinking and a valued member of the team. She is as fashion. After training in surface patterncreative as she is organised and is always enthusiastic design I found myself in London working with aand generous with ideas. On a more personal note Aprille design team for a fashion brand buying andis lovely to have around, supportive, funny and always sourcing fabric and hardware. I later went on tosmiling.’ study make up design, which introduced me to the worlds of television and independent film, whereRosie Bray: TV Producer and Photographer it’s imperative to roll up your sleeves and email@example.com involved with everything from stage design to calming nervous actors. For me enthusiasm, sincerity, listening and a sense of humour are imperative for work and for life.
Key projects:Below is a list of key projects completed over the last 5years. More information can be provided on request.CommunityOne Night House: Berlin. Budget FreeWonderwood: Leeds. Budget £20,000Junction: Leeds. Budget £2,000Pleckgate School: Blackburn. Budget £250,000Square Routes: Lancaster. On going project. CV: Projects, Publications & AwardsMade in Longton: Stoke on Trent. Budget £5,000Tides and Times: Southwark Cathedral. Budget £13,000Hastings Hill: Sunderland. Budget £4,500POM POM: Sheffield. On going project.SpArC: Bishops Castle. Budget £16,000Johnson Fold FM Bolton Budget £2,500LightingLightwave: Brixton, London. Budget £150,000.Turing Machine: Guildford Civic Hall. Budget £28,000.Jabberwocky: Leeds. Budget £2,000. Selected Publication:Trace: Opera North, Leeds. Budget £26,000.Buzz: Battersea Power Station. Budget £2,500 Broomheads’ work has appeared in several nationalMonitor: Tyneside Cinema, Newcastle. Budget £5,000. and international publications. These include:Intercalaris: Newcastle & Sunderland. On going project. DomusInteractive BD MagazineDark Waters: 5 piers along the Thames. Budget £25,000 Spacecraft IIRefurbishment: The Grand Theatre, Leeds. Budget £1,500 Icon MagazineWeather or Not: Wandsworth, London. Budget £1,200 The GuardianSonic Shed Project: Yorkshire Sculpture Park. Budget £5,000Dream It, Build It: Royal Festival Hall. Budget £18,000 Art and Architecture MagazineBradford Mirror Pool: Bradford Shortlisted Sheffield Telegraph DezeenInsurance etc: Awards & Competitions:Broomheads’ currently have the following insurance cover: Urban RE:Vision Green Awards USA 2008 winnerPublic Liability Insurance: £5,000,000 RIBA Green Dragon’s Den 2007 runner-upProduct Insurance: £5,000,000 Tent London Pavilion Competition 2008 runner-upProfessional Indemnity Insurance £250,000 AJ Small Projects 2007 shortlisted Tent London Pavilion Competition 2007 shortlistedWe also have a CRB certificate for working with children. RIBA Art Space of the Future 2008 shortlistedFurther documentation can be provided on request. We are Leeds Architecture Awards 2009 shortlistedhappy to increase our insurance level if a project AJ Small Projects 2010 shortlistedrequires it. BD Young Architect 2008, 2009, 2010 longlisted
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