Introduction <ul><li>The Tata Nano, is an inexpensive rear-engined, four passenger, city car built by the Indian company Tata Motors, and is aimed primarily at the Indian domestic market. </li></ul><ul><li>Tata Motors began selling it’s ‘Tata Nano’ in March 2009, it is the cheapest car in the world today. </li></ul><ul><li>In 2008 the Financial Times reported: "if ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of home grown engineering, the... Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." </li></ul>
Why India? <ul><li>Tata Motors found an opportunity in the Indian market to create a low cost, four wheeled vehicle and they begun development of this car in 2003. </li></ul><ul><li>The purchase price of this car was brought down by dispensing of nonessential features reducing the amount of steel used in its construction. </li></ul><ul><li>Tata Motors relied on low cost Indian labourers to carry out the development of the Tata Nano as it would keep the theme of low cost down. They chose India because manufacturing anywhere else, such as Bristol would cause unnecessary cost when labourers in India would work for around half the wage. </li></ul>
Price <ul><li>Announcing the vehicle as the least expensive production car in the world. Tata aimed for the starting price of 100,000 rupees this was approximately £1,227 at the time. </li></ul><ul><li>As of December 2010, the cheapest Tata Nano cost around £1,780. The price of the car has risen due to rapidly rising material prices (up 13% to 23% over the cars development time) </li></ul><ul><li>In late October 2010, manufactures reported that prices will be raised by an average of 9,000 rupees (£123) from November because of rising material costs. </li></ul><ul><li>As of the beginning of 2011, the Nano cost 140,000 rupees (that is around £1,841) </li></ul>
Why can’t we have a car this price in Bristol? <ul><li>The price of the Tata Nano would not be the same as if it was made in Bristol because the price of the labour and materials would be a lot more expensive than India. </li></ul><ul><li>When this car finally comes over to the UK not only will it be more expensive because of the rising material cost but the export cost of shipping that we would have to pay will dramatically change the end price of the car. </li></ul>
Links with Bristol <ul><li>Tata Technologies are a global organisation that have offices in India, Europe and The USA. </li></ul><ul><li>One of the offices are located in Bristol, On Coldhabour lane BS16 1EJ, which is right next to the university of west England. </li></ul>
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