Leveraging technology for real estate

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2 Hour Continuing Education and Post Licensing Class for Virginia Real Estate Agents-

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Leveraging technology for real estate

  1. 1. Tony Arko – Market Advantage Real Estate<br />Chairman of Technology Committee – Dulles Area Association of REALTORS<br />Leveraging Technology to Improve Your<br />Real Estate Business<br />1<br />
  2. 2. Information Sources Used in Home Search<br />
  3. 3. The Need for Speed<br />
  4. 4.
  5. 5. Give’em What they Want<br />
  6. 6. RE 1.0 Technology<br />Widely Accepted Uses of Technology<br />Cell Phone<br />Email<br />Static Website<br />Fax<br />Lockboxes<br />Photos<br />MLS, Listing Sites<br />Customer Relationship Management (CRM)<br />
  7. 7. RE 1.0 Tools<br />
  8. 8. Email<br />
  9. 9. Static Websites<br />
  10. 10. MLS and Listing Sites<br />
  11. 11. RE 1.0 Technology<br />Emerging Technology<br />E Fax<br />Electronic Signatures<br />Video<br />Single Property Websites<br />Listing Aggregators<br />IDX Solutions<br />ZipForms<br />
  12. 12. Emerging Technology<br />
  13. 13. Single Property Websites<br />
  14. 14. www.Listhub.netListing Aggregator<br />
  15. 15. www.Postlets.com<br />
  16. 16. Web 2.0The Brave New World<br />
  17. 17. RE 2.0 - Marketing<br />Strategy<br />Creation of Identity<br />Creation of Association<br />Agent Created Content and Dialog<br />Consumer Indication of Interest<br />Conversion to Off-line Relationship<br />
  18. 18. Creation of Identity<br />Who You Are<br />About Pages<br />Google Search Results<br />Linked In Profile<br />Facebook Profile<br />Twitter Profile<br />
  19. 19. Google Search Results<br />
  20. 20. LinkedIn Profile<br />
  21. 21. Facebook Profile<br />
  22. 22. Creation of Association<br />Ways to Associate<br /> Facebook Friends<br /> Twitter Followers<br />Flickr Photo Album Sharing<br /> Social Bookmarking<br /> RSS Feeds<br /> YouTube Video Channels<br />
  23. 23. Facebook Friends/Groups<br />
  24. 24. Twitter<br />
  25. 25. Flickr<br />
  26. 26. Social Bookmarking<br />
  27. 27. RSS Feeds<br />
  28. 28. YouTube<br />
  29. 29. Agent Created Dialog and Content<br />Your Voice<br />Comment on Blogs<br />Update Facebook <br />Tweet on Twitter<br />Answer Questions on Trulia Voices<br />Write a Blog<br />
  30. 30. Consumer Indicated Interest<br />They’re Listening<br />Ask to be Friends on Facebook<br />Follow on Twitter<br />Subscribe to your Blog<br />Comment on your Blog<br />
  31. 31. Cultivating On-Line Client Relationships<br />___________________________<br />
  32. 32. Conversion to Off Line Relationship<br />
  33. 33. Web 2.0 Tools<br />
  34. 34. Internet Rules I<br />All internet advertisement is under the direct supervision of the Broker<br />Instant messages are exempt so long as previous disclosures have been made<br />Chat Rooms – Disclosure must be made in every instant that business services, recommendations or solicitations are made<br />
  35. 35. Internet Rules II<br />Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link.<br />Cannot show listings “For Sale” if they are under contract or sold.<br />NAR Rule – “REALTOR” cannot be used with any adjectives <br />
  36. 36. Wordpress BlogThe Ultimate Web 2.0 Tool<br />
  37. 37. Wordpress Real Estate Blog<br />Built In Web 2.0 Features<br />Blogging<br />Video<br />Featured Listings<br />Search with IDX solution<br />Forms for Lead Capture <br />SEO<br />RSS<br />Email Subscription<br />Links to Twitter, Facebook, LinkedIn Profiles<br />Advertising<br />
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