The why what and how of crowdfunding meet up 2
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The why what and how of crowdfunding meet up 2

  • 886 views
Uploaded on

Presented at a crowdfunding meetup in Vancouver, Sept 3/13 ...

Presented at a crowdfunding meetup in Vancouver, Sept 3/13
http://www.meetup.com/the-vancouver-business-network/events/135094592/

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
886
On Slideshare
886
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Thanks for Roger Killen for co-hosting the event.Why ride the crowdfund wave is profitable?1. The public and private capital markets are broken. 2. SMBs are the job creators and access to capital is a global problem3. Technology is re-inventing everything – internet trading, Amazon, Ebay, High frequency trading4. Big data and predictive analytics is reinventing marketing and financing – learning machine Mr Watson5. Cultural shift from pure financial profiteering to social impact, sustainability6. Google has made the encyclopedia word obsolete
  • Objective – educate the audience and prepare for crowdfunding to finance businessTell them about panel how you met them and why invited them.
  • Premarketing (IR/PR) to finance event - most important whether crowdfunding or traditional financing
  • Going main streamGoogle led $125 M investment in the Lending Club
  • Technology changes everything – early adopters and early adopters make the most profit before Early Majority comes in.Law of Diffusion – popularized by sociologist Dr Everett Rogers
  • Survey: How many in the crowd can be using donations, Reward, Debt/ Presales or Equity?
  • YCombinator graduateStarted a prototype called Impulse using Blackberry OSSwitch to Apple IOS rename Pebble WatchMarketing – reached out to great bloggers – called an eye candy; focused on delivering the watch not extraneous productsCharles River Ventures (CRV) led $15 M Series A Preferred financing – avoided equity dilution – use of proceeds : extra capacity, support for 600 apps growth
  • JOBS Act – Title II, III, OSC – consultation paper
  • Premarketing duration depends on relationshipsalready built.Forequity – send me email and will send you 12 Things Must Do Before CrowdfundingFor non-equity – go to Indiegogo – watch Slava Rubin http://www.youtube.com/watch?v=3YNLB85UIFA&feature=youtu.be Raising $1M in 30 days
  • Preach what you practiceOnline – blogs, video marketing, twitter, LinkedIn, FBOffline – webinar, seminars, meetups, conferences, trade shows, networking
  • Webinars – as in Axial New York with Narge, Joy, Sara Hanks to do similar ones with clients to showcase on other platformsSpeaking opps – offline and online to get an opportunity to win trust and confidence of target audience; MeetupsSpecial Events – Nutrition House health fair at the mall, dance fitness, 1K Walk Backwards for Alzheimers

Transcript

  • 1. Ride the Crowdfund Wave The Why What and How
  • 2. Agenda Interactive Format Minutes Tony Arias – opening comments 15 Joy Case – Lobby efforts/ Donations for Cause 10 Dr Andrew Tait – War stories as startup entrepreneur 10 Narges Nirumvala – (moderator) Value of communications offline and online Q&A - 10 15 60 2
  • 3. Crowdfunding 1. Why crowdfunding matters to us 2. What about crowdfunding 3. Premarketing 3
  • 4. Why Crowdfunding for You? Donald Trump Mark Cuban 4
  • 5. The early bird catches the worm Law of Diffusion 5
  • 6. Friends and Family Angels Venture Capital Private Equity IPO 100,000 500,000 1 million 2 million 50 million Crowdfunding Early-Stage Equity Investment Ecosystem Motivation: Only financial return Motivation: An entrepreneurial mix of emotional engagement, social and financial return. Source: crowdfundingframework.eu Average CF Raise: $100- $250K
  • 7. Funds Raised by Crowdfunding 7
  • 8. What is Crowdfunding? 8
  • 9. Crowdfunding Types Donations Rewards 9
  • 10. Crowdfunding Types Equity Debt / Pre-sales 10
  • 11. What Suits Your Business? • Donation • Reward based • Debt / Pre-Sales • Equity 11
  • 12. Pebble Watch Case 12
  • 13. What is the Securities Regulators Position on Equity? Lobbying activities in US and Canada? 13
  • 14. Equity – What Works Now - Equity based crowdfunding with accredited investors - Liquidity is developing now 14
  • 15. Equity Based for Healthy Crowdfunder - in progress 15 Private equity/VCs - Various Crowdfunding with non- accredited investors Crowdfunding with accredited investors Private company marketplace the new stock exchange Exit Go public Strategic Sale
  • 16. How Do You Start? 16 Pre-marketing phase – investors Pre-marketing phase - customers Capital raising phase
  • 17. Online Marketing & PR Target: Customers and Investors 17
  • 18. Seminars / Webinars Speaking Opportunities Special Events Offline Marketing & PR 18
  • 19. Contact For copies of “12 Things Must Do Before Crowdfunding/ Financing” Antonio Ariston Arias CEO & Co-Founder ALA Midas Capital Inc Healthy Crowdfunder Corp Email:tarias@alamidascapital.com Tel:778 889 8509 Twitter:@alamidas www.healthycrowdfunder.wordpress.com Facebook:healthy.crowdfunder www.alamidascapital.com 19
  • 20. Call To Action Seeking professionals: • Software developers/ data scientists • IR/PR/ Marketing/ Social Media • Accountants/ Analysts • Securities Lawyers • Business advisors 20 Join BC Crowdfunding LinkedIn Group
  • 21. Other Links & Alliances 21 Crowdfunding Statistics and Trends Infographics Crowdsourcing