Social Media’s<br />Impact on<br />Search<br />Tony Adam - @tonyadam | tony@tonyadam.com<br />May 2011<br />
Brought to you by…<br />Tony Adam - @tonyadam<br />May 2011<br />
p.s. this is what we’re<br />talking about today!<br />SEO Lifecycle<br />May 2011<br />
Social + Search Data<br />May 2011<br />
SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Mo...
SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Mo...
Social Search<br />May 2011<br />
Google Social Results<br />May 2011<br />
Bing Social Results<br />May 2011<br />
Social Media<br />helps you<br />gain visibility for<br />SEARCH<br />May 2011<br />
How does visibility <br />help SEO?<br />May 2011<br />
LinkNinja<br />May 2011<br />
Which social media platforms<br />should we use?!<br />May 2011<br />
define the value<br />May 2011<br />
“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”<br /...
create a plan<br />May 2011<br />
Create Great Content<br />May 2011<br />
Create Great Content<br />CREATE EFFING AMAZING CONTENT!!<br />May 23, 2011<br />
Shocking Content<br />May 23, 2011<br />
Funny Content<br />May 23, 2011<br />
Trending & Topical<br />May 2011<br />
Browse Social Sites to find content to create<br />May 2011<br />
Facebook<br />+<br />Twitter<br />May 2011<br />
Welcome pages<br />May 2011<br />
Like my page!!<br />May 2011<br />
Sharing is caring!<br />May 2011<br />
authority matters<br />May 2011<br />
Social Media Lists & Curation<br />May 2011<br />
Find Influencers<br />May 2011<br />
ReTweet, Reply, cc, and /via<br />Don’t retweet, people don’t see it in their streams<br />May 2011<br />
Tweet Button Implementations<br />May 2011<br />
send button<br />May 2011<br />
Send Button is the new Blogger Outreach<br />May 2011<br />
Yelp<br />May 2011<br />
Leverage Rating and Review sites<br />May 2011<br />
Reddit<br />May 2011<br />
Reddithas taken over Social News<br />http://www.reddit.com/reddits/<br />Something witty here<br />May 2011<br />
Digg<br />Sort of…<br />May 2011<br />
Digg still works…for now<br />May 2011<br />
Social Media for ORM (Online Reputation Management)<br />May 2011<br />
Protect your Brand (Personal or Business)<br />http://www.knowem.com<br />May 2011<br />
Link to Social Media profiles from your website<br />May 2011<br />
Allow users to provide feedback to you, not the web<br />May 2011<br />
Transparency is KEY: Help people and be genuine<br />May 2011<br />
Case Study: PayPal Reputation Management<br />May 2011<br />
Case Study: <br />Social Media <br />for long term <br />SEO Growth<br />May 2011<br />
May 2011<br />
Creating Eyeballs and Visibility<br />Content went viral via Social Media<br />Technology blogs picked it up because of th...
Led to tons of links and embedded infographics<br />The page got over 600 links (is a PR4 page)<br />Used embed codes in t...
Ultimately Led To Top 5 Rankings<br />May 2011<br />
Case Study: <br />Trends + Social + Search =<br />May 2011<br />
Search Traffic Trends<br />May 2011<br />
Case Study: Jennifer Lopez Trend<br />May 2011<br />
Case Study: Jennifer Lopez Trend<br />May 2011<br />
Case Study: Lindsay Lohan Trend<br />Oh emgee!<br />May 2011<br />
Case Study: Lindsay Lohan Trend<br />May 2011<br />
Social + Search<br />It’s the future…own it<br />May 2011<br />
Q+A<br />Tony Adam<br /><ul><li>Twitter: @tonyadam
Email me: tony@tonyadam.com
Blog: http://visiblefactors.com/blog</li></ul>Download this presentation:<br />May 2011<br />
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Social Media's Impact on Search

  1. 1. Social Media’s<br />Impact on<br />Search<br />Tony Adam - @tonyadam | tony@tonyadam.com<br />May 2011<br />
  2. 2. Brought to you by…<br />Tony Adam - @tonyadam<br />May 2011<br />
  3. 3. p.s. this is what we’re<br />talking about today!<br />SEO Lifecycle<br />May 2011<br />
  4. 4. Social + Search Data<br />May 2011<br />
  5. 5. SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Most Important Social Media-Based Factors*<br />(as voted on by 132 SEOs)<br />Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />May 2011<br />
  6. 6. SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Most Important Social Media-Based Factors*<br />(as voted on by 132 SEOs)<br />Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />May 2011<br />
  7. 7. Social Search<br />May 2011<br />
  8. 8. Google Social Results<br />May 2011<br />
  9. 9. Bing Social Results<br />May 2011<br />
  10. 10. Social Media<br />helps you<br />gain visibility for<br />SEARCH<br />May 2011<br />
  11. 11. How does visibility <br />help SEO?<br />May 2011<br />
  12. 12. LinkNinja<br />May 2011<br />
  13. 13. Which social media platforms<br />should we use?!<br />May 2011<br />
  14. 14. define the value<br />May 2011<br />
  15. 15. “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”<br />- Tom Landry<br />May 2011<br />
  16. 16. create a plan<br />May 2011<br />
  17. 17. Create Great Content<br />May 2011<br />
  18. 18. Create Great Content<br />CREATE EFFING AMAZING CONTENT!!<br />May 23, 2011<br />
  19. 19. Shocking Content<br />May 23, 2011<br />
  20. 20. Funny Content<br />May 23, 2011<br />
  21. 21. Trending & Topical<br />May 2011<br />
  22. 22. Browse Social Sites to find content to create<br />May 2011<br />
  23. 23. Facebook<br />+<br />Twitter<br />May 2011<br />
  24. 24. Welcome pages<br />May 2011<br />
  25. 25. Like my page!!<br />May 2011<br />
  26. 26. Sharing is caring!<br />May 2011<br />
  27. 27. authority matters<br />May 2011<br />
  28. 28. Social Media Lists & Curation<br />May 2011<br />
  29. 29. Find Influencers<br />May 2011<br />
  30. 30. ReTweet, Reply, cc, and /via<br />Don’t retweet, people don’t see it in their streams<br />May 2011<br />
  31. 31. Tweet Button Implementations<br />May 2011<br />
  32. 32. send button<br />May 2011<br />
  33. 33. Send Button is the new Blogger Outreach<br />May 2011<br />
  34. 34. Yelp<br />May 2011<br />
  35. 35. Leverage Rating and Review sites<br />May 2011<br />
  36. 36. Reddit<br />May 2011<br />
  37. 37. Reddithas taken over Social News<br />http://www.reddit.com/reddits/<br />Something witty here<br />May 2011<br />
  38. 38. Digg<br />Sort of…<br />May 2011<br />
  39. 39. Digg still works…for now<br />May 2011<br />
  40. 40. Social Media for ORM (Online Reputation Management)<br />May 2011<br />
  41. 41. Protect your Brand (Personal or Business)<br />http://www.knowem.com<br />May 2011<br />
  42. 42. Link to Social Media profiles from your website<br />May 2011<br />
  43. 43. Allow users to provide feedback to you, not the web<br />May 2011<br />
  44. 44. Transparency is KEY: Help people and be genuine<br />May 2011<br />
  45. 45. Case Study: PayPal Reputation Management<br />May 2011<br />
  46. 46. Case Study: <br />Social Media <br />for long term <br />SEO Growth<br />May 2011<br />
  47. 47. May 2011<br />
  48. 48. Creating Eyeballs and Visibility<br />Content went viral via Social Media<br />Technology blogs picked it up because of the visibility<br />May 2011<br />
  49. 49. Led to tons of links and embedded infographics<br />The page got over 600 links (is a PR4 page)<br />Used embed codes in the infographic to attract people to repost and get links<br />May 2011<br />
  50. 50. Ultimately Led To Top 5 Rankings<br />May 2011<br />
  51. 51. Case Study: <br />Trends + Social + Search =<br />May 2011<br />
  52. 52. Search Traffic Trends<br />May 2011<br />
  53. 53. Case Study: Jennifer Lopez Trend<br />May 2011<br />
  54. 54. Case Study: Jennifer Lopez Trend<br />May 2011<br />
  55. 55. Case Study: Lindsay Lohan Trend<br />Oh emgee!<br />May 2011<br />
  56. 56. Case Study: Lindsay Lohan Trend<br />May 2011<br />
  57. 57. Social + Search<br />It’s the future…own it<br />May 2011<br />
  58. 58. Q+A<br />Tony Adam<br /><ul><li>Twitter: @tonyadam
  59. 59. Email me: tony@tonyadam.com
  60. 60. Blog: http://visiblefactors.com/blog</li></ul>Download this presentation:<br />May 2011<br />
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