Social Media's Impact on Search
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
690
On Slideshare
690
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media’s
    Impact on
    Search
    Tony Adam - @tonyadam | tony@tonyadam.com
    May 2011
  • 2. Brought to you by…
    Tony Adam - @tonyadam
    May 2011
  • 3. p.s. this is what we’re
    talking about today!
    SEO Lifecycle
    May 2011
  • 4. Social + Search Data
    May 2011
  • 5. SEOMoz Search Ranking Factors
    http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    Most Important Social Media-Based Factors*
    (as voted on by 132 SEOs)
    Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    May 2011
  • 6. SEOMoz Search Ranking Factors
    http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    Most Important Social Media-Based Factors*
    (as voted on by 132 SEOs)
    Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    May 2011
  • 7. Social Search
    May 2011
  • 8. Google Social Results
    May 2011
  • 9. Bing Social Results
    May 2011
  • 10. Social Media
    helps you
    gain visibility for
    SEARCH
    May 2011
  • 11. How does visibility
    help SEO?
    May 2011
  • 12. LinkNinja
    May 2011
  • 13. Which social media platforms
    should we use?!
    May 2011
  • 14. define the value
    May 2011
  • 15. “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”
    - Tom Landry
    May 2011
  • 16. create a plan
    May 2011
  • 17. Create Great Content
    May 2011
  • 18. Create Great Content
    CREATE EFFING AMAZING CONTENT!!
    May 23, 2011
  • 19. Shocking Content
    May 23, 2011
  • 20. Funny Content
    May 23, 2011
  • 21. Trending & Topical
    May 2011
  • 22. Browse Social Sites to find content to create
    May 2011
  • 23. Facebook
    +
    Twitter
    May 2011
  • 24. Welcome pages
    May 2011
  • 25. Like my page!!
    May 2011
  • 26. Sharing is caring!
    May 2011
  • 27. authority matters
    May 2011
  • 28. Social Media Lists & Curation
    May 2011
  • 29. Find Influencers
    May 2011
  • 30. ReTweet, Reply, cc, and /via
    Don’t retweet, people don’t see it in their streams
    May 2011
  • 31. Tweet Button Implementations
    May 2011
  • 32. send button
    May 2011
  • 33. Send Button is the new Blogger Outreach
    May 2011
  • 34. Yelp
    May 2011
  • 35. Leverage Rating and Review sites
    May 2011
  • 36. Reddit
    May 2011
  • 37. Reddithas taken over Social News
    http://www.reddit.com/reddits/
    Something witty here
    May 2011
  • 38. Digg
    Sort of…
    May 2011
  • 39. Digg still works…for now
    May 2011
  • 40. Social Media for ORM (Online Reputation Management)
    May 2011
  • 41. Protect your Brand (Personal or Business)
    http://www.knowem.com
    May 2011
  • 42. Link to Social Media profiles from your website
    May 2011
  • 43. Allow users to provide feedback to you, not the web
    May 2011
  • 44. Transparency is KEY: Help people and be genuine
    May 2011
  • 45. Case Study: PayPal Reputation Management
    May 2011
  • 46. Case Study:
    Social Media
    for long term
    SEO Growth
    May 2011
  • 47. May 2011
  • 48. Creating Eyeballs and Visibility
    Content went viral via Social Media
    Technology blogs picked it up because of the visibility
    May 2011
  • 49. Led to tons of links and embedded infographics
    The page got over 600 links (is a PR4 page)
    Used embed codes in the infographic to attract people to repost and get links
    May 2011
  • 50. Ultimately Led To Top 5 Rankings
    May 2011
  • 51. Case Study:
    Trends + Social + Search =
    May 2011
  • 52. Search Traffic Trends
    May 2011
  • 53. Case Study: Jennifer Lopez Trend
    May 2011
  • 54. Case Study: Jennifer Lopez Trend
    May 2011
  • 55. Case Study: Lindsay Lohan Trend
    Oh emgee!
    May 2011
  • 56. Case Study: Lindsay Lohan Trend
    May 2011
  • 57. Social + Search
    It’s the future…own it
    May 2011
  • 58. Q+A
    Tony Adam
    • Twitter: @tonyadam
    • 59. Email me: tony@tonyadam.com
    • 60. Blog: http://visiblefactors.com/blog
    Download this presentation:
    May 2011