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Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
Social Media's Impact on Search
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Social Media's Impact on Search

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  • 1. Social Media’s<br />Impact on<br />Search<br />Tony Adam - @tonyadam | tony@tonyadam.com<br />May 2011<br />
  • 2. Brought to you by…<br />Tony Adam - @tonyadam<br />May 2011<br />
  • 3. p.s. this is what we’re<br />talking about today!<br />SEO Lifecycle<br />May 2011<br />
  • 4. Social + Search Data<br />May 2011<br />
  • 5. SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Most Important Social Media-Based Factors*<br />(as voted on by 132 SEOs)<br />Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />May 2011<br />
  • 6. SEOMoz Search Ranking Factors<br />http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />Most Important Social Media-Based Factors*<br />(as voted on by 132 SEOs)<br />Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update<br />May 2011<br />
  • 7. Social Search<br />May 2011<br />
  • 8. Google Social Results<br />May 2011<br />
  • 9. Bing Social Results<br />May 2011<br />
  • 10. Social Media<br />helps you<br />gain visibility for<br />SEARCH<br />May 2011<br />
  • 11. How does visibility <br />help SEO?<br />May 2011<br />
  • 12. LinkNinja<br />May 2011<br />
  • 13. Which social media platforms<br />should we use?!<br />May 2011<br />
  • 14. define the value<br />May 2011<br />
  • 15. “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”<br />- Tom Landry<br />May 2011<br />
  • 16. create a plan<br />May 2011<br />
  • 17. Create Great Content<br />May 2011<br />
  • 18. Create Great Content<br />CREATE EFFING AMAZING CONTENT!!<br />May 23, 2011<br />
  • 19. Shocking Content<br />May 23, 2011<br />
  • 20. Funny Content<br />May 23, 2011<br />
  • 21. Trending & Topical<br />May 2011<br />
  • 22. Browse Social Sites to find content to create<br />May 2011<br />
  • 23. Facebook<br />+<br />Twitter<br />May 2011<br />
  • 24. Welcome pages<br />May 2011<br />
  • 25. Like my page!!<br />May 2011<br />
  • 26. Sharing is caring!<br />May 2011<br />
  • 27. authority matters<br />May 2011<br />
  • 28. Social Media Lists & Curation<br />May 2011<br />
  • 29. Find Influencers<br />May 2011<br />
  • 30. ReTweet, Reply, cc, and /via<br />Don’t retweet, people don’t see it in their streams<br />May 2011<br />
  • 31. Tweet Button Implementations<br />May 2011<br />
  • 32. send button<br />May 2011<br />
  • 33. Send Button is the new Blogger Outreach<br />May 2011<br />
  • 34. Yelp<br />May 2011<br />
  • 35. Leverage Rating and Review sites<br />May 2011<br />
  • 36. Reddit<br />May 2011<br />
  • 37. Reddithas taken over Social News<br />http://www.reddit.com/reddits/<br />Something witty here<br />May 2011<br />
  • 38. Digg<br />Sort of…<br />May 2011<br />
  • 39. Digg still works…for now<br />May 2011<br />
  • 40. Social Media for ORM (Online Reputation Management)<br />May 2011<br />
  • 41. Protect your Brand (Personal or Business)<br />http://www.knowem.com<br />May 2011<br />
  • 42. Link to Social Media profiles from your website<br />May 2011<br />
  • 43. Allow users to provide feedback to you, not the web<br />May 2011<br />
  • 44. Transparency is KEY: Help people and be genuine<br />May 2011<br />
  • 45. Case Study: PayPal Reputation Management<br />May 2011<br />
  • 46. Case Study: <br />Social Media <br />for long term <br />SEO Growth<br />May 2011<br />
  • 47. May 2011<br />
  • 48. Creating Eyeballs and Visibility<br />Content went viral via Social Media<br />Technology blogs picked it up because of the visibility<br />May 2011<br />
  • 49. Led to tons of links and embedded infographics<br />The page got over 600 links (is a PR4 page)<br />Used embed codes in the infographic to attract people to repost and get links<br />May 2011<br />
  • 50. Ultimately Led To Top 5 Rankings<br />May 2011<br />
  • 51. Case Study: <br />Trends + Social + Search =<br />May 2011<br />
  • 52. Search Traffic Trends<br />May 2011<br />
  • 53. Case Study: Jennifer Lopez Trend<br />May 2011<br />
  • 54. Case Study: Jennifer Lopez Trend<br />May 2011<br />
  • 55. Case Study: Lindsay Lohan Trend<br />Oh emgee!<br />May 2011<br />
  • 56. Case Study: Lindsay Lohan Trend<br />May 2011<br />
  • 57. Social + Search<br />It’s the future…own it<br />May 2011<br />
  • 58. Q+A<br />Tony Adam<br /><ul><li>Twitter: @tonyadam
  • 59. Email me: tony@tonyadam.com
  • 60. Blog: http://visiblefactors.com/blog</li></ul>Download this presentation:<br />May 2011<br />

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