Social Media's Impact on Search
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Social Media's Impact on Search

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Social Media's Impact on Search Presentation Transcript

  • 1. Social Media’s
    Impact on
    Search
    Tony Adam - @tonyadam | tony@tonyadam.com
    May 2011
  • 2. Brought to you by…
    Tony Adam - @tonyadam
    May 2011
  • 3. p.s. this is what we’re
    talking about today!
    SEO Lifecycle
    May 2011
  • 4. Social + Search Data
    May 2011
  • 5. SEOMoz Search Ranking Factors
    http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    Most Important Social Media-Based Factors*
    (as voted on by 132 SEOs)
    Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    May 2011
  • 6. SEOMoz Search Ranking Factors
    http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    Most Important Social Media-Based Factors*
    (as voted on by 132 SEOs)
    Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
    May 2011
  • 7. Social Search
    May 2011
  • 8. Google Social Results
    May 2011
  • 9. Bing Social Results
    May 2011
  • 10. Social Media
    helps you
    gain visibility for
    SEARCH
    May 2011
  • 11. How does visibility
    help SEO?
    May 2011
  • 12. LinkNinja
    May 2011
  • 13. Which social media platforms
    should we use?!
    May 2011
  • 14. define the value
    May 2011
  • 15. “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”
    - Tom Landry
    May 2011
  • 16. create a plan
    May 2011
  • 17. Create Great Content
    May 2011
  • 18. Create Great Content
    CREATE EFFING AMAZING CONTENT!!
    May 23, 2011
  • 19. Shocking Content
    May 23, 2011
  • 20. Funny Content
    May 23, 2011
  • 21. Trending & Topical
    May 2011
  • 22. Browse Social Sites to find content to create
    May 2011
  • 23. Facebook
    +
    Twitter
    May 2011
  • 24. Welcome pages
    May 2011
  • 25. Like my page!!
    May 2011
  • 26. Sharing is caring!
    May 2011
  • 27. authority matters
    May 2011
  • 28. Social Media Lists & Curation
    May 2011
  • 29. Find Influencers
    May 2011
  • 30. ReTweet, Reply, cc, and /via
    Don’t retweet, people don’t see it in their streams
    May 2011
  • 31. Tweet Button Implementations
    May 2011
  • 32. send button
    May 2011
  • 33. Send Button is the new Blogger Outreach
    May 2011
  • 34. Yelp
    May 2011
  • 35. Leverage Rating and Review sites
    May 2011
  • 36. Reddit
    May 2011
  • 37. Reddithas taken over Social News
    http://www.reddit.com/reddits/
    Something witty here
    May 2011
  • 38. Digg
    Sort of…
    May 2011
  • 39. Digg still works…for now
    May 2011
  • 40. Social Media for ORM (Online Reputation Management)
    May 2011
  • 41. Protect your Brand (Personal or Business)
    http://www.knowem.com
    May 2011
  • 42. Link to Social Media profiles from your website
    May 2011
  • 43. Allow users to provide feedback to you, not the web
    May 2011
  • 44. Transparency is KEY: Help people and be genuine
    May 2011
  • 45. Case Study: PayPal Reputation Management
    May 2011
  • 46. Case Study:
    Social Media
    for long term
    SEO Growth
    May 2011
  • 47. May 2011
  • 48. Creating Eyeballs and Visibility
    Content went viral via Social Media
    Technology blogs picked it up because of the visibility
    May 2011
  • 49. Led to tons of links and embedded infographics
    The page got over 600 links (is a PR4 page)
    Used embed codes in the infographic to attract people to repost and get links
    May 2011
  • 50. Ultimately Led To Top 5 Rankings
    May 2011
  • 51. Case Study:
    Trends + Social + Search =
    May 2011
  • 52. Search Traffic Trends
    May 2011
  • 53. Case Study: Jennifer Lopez Trend
    May 2011
  • 54. Case Study: Jennifer Lopez Trend
    May 2011
  • 55. Case Study: Lindsay Lohan Trend
    Oh emgee!
    May 2011
  • 56. Case Study: Lindsay Lohan Trend
    May 2011
  • 57. Social + Search
    It’s the future…own it
    May 2011
  • 58. Q+A
    Tony Adam
    • Twitter: @tonyadam
    • 59. Email me: tony@tonyadam.com
    • 60. Blog: http://visiblefactors.com/blog
    Download this presentation:
    May 2011