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Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
Creating an SEO Strategy
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Creating an SEO Strategy

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Transcript

  • 1. SEO Strategy
    Tony Adam - @tonyadam | http://www.myspace.com/tonyadam
    May 16, 2011
  • 2. May 16, 2011
    Tony Adam - @tonyadam
  • 3. May 16, 2011
    SEO Lifecycle
  • 4. May 16, 2011
    SEO Roadmaps & Priorities
  • 5. May 16, 2011
    Technical & On-Page SEO
  • 6. May 16, 2011
    Crawling & Indexing Concerns
  • 7. May 16, 2011
    URL Structure & Robots.txt
    ColdFusion URL Structure:
    http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677
    Before
  • 8. May 16, 2011
    URL Structure & Robots.txt
    New URL Structure:
    http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677
    After
  • 9. May 16, 2011
    Site Speed: Crawling & Indexing
  • 10. May 16, 2011
    Site Speed Improvements = #WINNING
    Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.
  • 11. May 16, 2011
    Site Speed & Outages = FAIL!
    Avg Page Load time: 10 seconds
    Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.
  • 12. May 16, 2011
    Fixing Site Speed & Outages = #WINNING
  • 13. May 16, 2011
    Canonical Tag: Incorrect Implementation
  • 14. May 16, 2011
    Canonical Tag: Incorrect Implementation
  • 15. May 16, 2011
    Canonical Tag Causing Ranking Issues
    Before
    After
  • 16. May 16, 2011
    Sticking to the basics! Alt text & Photo Names
  • 17. May 16, 2011
    Information Architecture
    Before
    After
  • 18. May 16, 2011
    IA/UX Improvements with Breadcrumbs
    Internal Linking
  • 19. May 16, 2011
    Test & Iterate
  • 20. May 16, 2011
    Small Changes & Quick Wins
    Iterate, Iterate, Iterate!
  • 21. May 16, 2011
    Test Conversion Rates with PPC
    40%+ Conversion Rates
  • 22. May 16, 2011
    Testing: Click Through Rates from SERPs
    Test, Test, Test!
  • 23. May 16, 2011
    Case Study:
    Trends + Social + Search
    =
  • 24. May 16, 2011
    Search Traffic Trends
  • 25. May 16, 2011
    Case Study: Jennifer Lopez Trend
  • 26. May 16, 2011
    Case Study: Jennifer Lopez Trend
  • 27. May 16, 2011
    Case Study: Lindsay Lohan Trend
    Oh Em Gee!
  • 28. May 16, 2011
    Case Study: Lindsay Lohan Trend
  • 29. Tony Adam - @tonyadam
    May 16, 2011
    Thank You!

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