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SEO Strategy<br />Tony Adam - @tonyadam | http://www.myspace.com/tonyadam<br />May 16, 2011<br />
May 16, 2011<br />Tony Adam - @tonyadam<br />
May 16, 2011<br />SEO Lifecycle<br />
May 16, 2011<br />SEO Roadmaps & Priorities<br />
May 16, 2011<br />Technical & On-Page SEO<br />
May 16, 2011<br />Crawling & Indexing Concerns<br />
May 16, 2011<br />URL Structure & Robots.txt<br />ColdFusion URL Structure:<br />http://vids.myspace.com/index.cfm?fuseact...
May 16, 2011<br />URL Structure & Robots.txt<br />New URL Structure:<br />http://www.myspace.com/video/leonalewis/leona-le...
May 16, 2011<br />Site Speed: Crawling & Indexing<br />
May 16, 2011<br />Site Speed Improvements = #WINNING<br />Conclusion: Decrease in Page Load times led to an increase of 15...
May 16, 2011<br />Site Speed & Outages = FAIL!<br />Avg Page Load time: 10 seconds<br />Conclusion: Increases in page load...
May 16, 2011<br />Fixing Site Speed & Outages = #WINNING<br />
May 16, 2011<br />Canonical Tag: Incorrect Implementation<br />
May 16, 2011<br />Canonical Tag: Incorrect Implementation<br />
May 16, 2011<br />Canonical Tag Causing Ranking Issues<br />Before<br />After<br />
May 16, 2011<br />Sticking to the basics! Alt text & Photo Names<br />
May 16, 2011<br />Information Architecture<br />Before<br />After<br />
May 16, 2011<br />IA/UX Improvements with Breadcrumbs<br />Internal Linking<br />
May 16, 2011<br />Test & Iterate<br />
May 16, 2011<br />Small Changes & Quick Wins<br />Iterate, Iterate, Iterate!<br />
May 16, 2011<br />Test Conversion Rates with PPC<br />40%+ Conversion Rates<br />
May 16, 2011<br />Testing: Click Through Rates from SERPs<br />Test, Test, Test!<br />
May 16, 2011<br />Case Study: <br />Trends + Social + Search<br />=<br />
May 16, 2011<br />Search Traffic Trends<br />
May 16, 2011<br />Case Study: Jennifer Lopez Trend<br />
May 16, 2011<br />Case Study: Jennifer Lopez Trend<br />
May 16, 2011<br />Case Study: Lindsay Lohan Trend<br />Oh Em Gee!<br />
May 16, 2011<br />Case Study: Lindsay Lohan Trend<br />
Tony Adam - @tonyadam<br />May 16, 2011<br />Thank You!<br />
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Creating an SEO Strategy

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Transcript of "Creating an SEO Strategy"

  1. 1. SEO Strategy<br />Tony Adam - @tonyadam | http://www.myspace.com/tonyadam<br />May 16, 2011<br />
  2. 2. May 16, 2011<br />Tony Adam - @tonyadam<br />
  3. 3. May 16, 2011<br />SEO Lifecycle<br />
  4. 4. May 16, 2011<br />SEO Roadmaps & Priorities<br />
  5. 5. May 16, 2011<br />Technical & On-Page SEO<br />
  6. 6. May 16, 2011<br />Crawling & Indexing Concerns<br />
  7. 7. May 16, 2011<br />URL Structure & Robots.txt<br />ColdFusion URL Structure:<br />http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677<br />Before<br />
  8. 8. May 16, 2011<br />URL Structure & Robots.txt<br />New URL Structure:<br />http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677<br />After<br />
  9. 9. May 16, 2011<br />Site Speed: Crawling & Indexing<br />
  10. 10. May 16, 2011<br />Site Speed Improvements = #WINNING<br />Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.<br />
  11. 11. May 16, 2011<br />Site Speed & Outages = FAIL!<br />Avg Page Load time: 10 seconds<br />Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.<br />
  12. 12. May 16, 2011<br />Fixing Site Speed & Outages = #WINNING<br />
  13. 13. May 16, 2011<br />Canonical Tag: Incorrect Implementation<br />
  14. 14. May 16, 2011<br />Canonical Tag: Incorrect Implementation<br />
  15. 15. May 16, 2011<br />Canonical Tag Causing Ranking Issues<br />Before<br />After<br />
  16. 16. May 16, 2011<br />Sticking to the basics! Alt text & Photo Names<br />
  17. 17. May 16, 2011<br />Information Architecture<br />Before<br />After<br />
  18. 18. May 16, 2011<br />IA/UX Improvements with Breadcrumbs<br />Internal Linking<br />
  19. 19. May 16, 2011<br />Test & Iterate<br />
  20. 20. May 16, 2011<br />Small Changes & Quick Wins<br />Iterate, Iterate, Iterate!<br />
  21. 21. May 16, 2011<br />Test Conversion Rates with PPC<br />40%+ Conversion Rates<br />
  22. 22. May 16, 2011<br />Testing: Click Through Rates from SERPs<br />Test, Test, Test!<br />
  23. 23. May 16, 2011<br />Case Study: <br />Trends + Social + Search<br />=<br />
  24. 24. May 16, 2011<br />Search Traffic Trends<br />
  25. 25. May 16, 2011<br />Case Study: Jennifer Lopez Trend<br />
  26. 26. May 16, 2011<br />Case Study: Jennifer Lopez Trend<br />
  27. 27. May 16, 2011<br />Case Study: Lindsay Lohan Trend<br />Oh Em Gee!<br />
  28. 28. May 16, 2011<br />Case Study: Lindsay Lohan Trend<br />
  29. 29. Tony Adam - @tonyadam<br />May 16, 2011<br />Thank You!<br />
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