Cisco Pulse Media Analytics: Connecting The Human Network @ Work

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Summary of presentation I gave in the Cisco Suite at the Boston 2010 Enterprise 2.0 Conference

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Cisco Pulse Media Analytics: Connecting The Human Network @ Work

  1. 1. Cisco Pulse Media Analytics Connecting the Human Network @ Work Tony Frazier, Senior Director Media Experience and Analytics BU Emerging Technologies Group
  2. 2. Cisco Pulse Agenda Role of Media Analytics in Enterprise 2.0  What Is Enterprise 2.0?  Enterprise 2.0 In Practice @ Cisco  Cisco Pulse Product Demo  How It Works and Future Directions  Key Takeaways Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 2
  3. 3. My Takeaways … Enterprise 2.0 Key Enterprise 2.0 Can Exploit An Orgs With Proper Nurturing Technology Enablers Collective Expertise and User Adoption Search None Search, Ask, Share Links Potential Authorship Tags Weak Extensions 9X Effect Signals Strong Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 3
  4. 4. Web 2.0 Collaboration Can Scale Key Processes FUNCTION R&D Sales Service PROCESS Innovation Growth Productivity Identify new Cross sell new Better onboard OBJECTIVE billion dollar products across and enable businesses territories new talent i-Zone SOAR Knowledge INITIATIVE and i-Prize Program Portal Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 4
  5. 5. Scaling Virtual Sales Expertise Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 5
  6. 6. How Did We Share Sales Expertise? Find Expertise Is Painful … Using Incumbent Tools Manager 26% Intranet Search 49% Email Alias 49% Cisco Directory 59% Asking Peers 74% 0% 50% 100% Source: Cisco Sales and Partner Survey (N=234), New Network Cisco Survey (N=121) Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 6
  7. 7. Cisco Pulse 9X Innovation Opportunity Media Analytics Embedded In The IP Network Can Discover Human Network SaaS Virtualization Mary Emails Cloud Computing Jan a PowerPoint on Cloud Computing Expertise Social Graph Media Documents Cloud Computing, SaaS Virtualization Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 7
  8. 8. Cisco Pulse 9X Innovation Opportunity Media Analytics Embedded In The IP Network Can Discover Human Network Flip Video Social Media She Enterprise TV Watches a YouTube Video on Business Video Expertise Social Graph Media Documents Cloud Computing, Enterprise TV, Flip Video , SaaS Virtualization SaaS Virtualization, Social Media Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 8
  9. 9. Cisco Pulse 9X Innovation Opportunity Media Analytics Embedded In The IP Network Can Discover Human Network Access Control Enterprise Policy She then Cloud Computing Uploads a Cloud x Security Proposal to Team Wiki Expertise Social Graph Media Documents Cloud Computing, Access Control, Enterprise TV, Flip Video , Cloud Computing, SaaS Virtualization, Enterprise Policy, Social Media Enterprise TV, Flip Video , SaaS Virtualization, Social Media Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 9
  10. 10. Cisco Pulse Search and Analytics Platform Enabling Collaboration Across Boundaries  Automatically discover expertise  Collaborate in a single click  Surface and share info in real-time  Navigate video to the spoken word  Integrated into the tools people use “If we knew what we know, we would be three times more productive than we are today!” Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 10
  11. 11. Find and Ask Experts Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 11
  12. 12. Access and Navigate Valuable Media Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 12
  13. 13. Cisco Sales Virtual Expert Business Case Automatic Expertise Location with Cisco Pulse Sales Specialist 5,600+ users est. hours Sales Sales Specialist Specialist 2+ saved per query in quality Sales Increase of customer Specialist responses * Source: Network Collaboration Business Unit Pre-Deployment Survey N=234 (2009) Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 13
  14. 14. How We Do It Automated Network Discovery 1 Pulse Collect Appliance Cisco Network Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 14
  15. 15. How We Do It Search and Media Analytics 2 1 Pulse Connect Social Graph Expertise Documents Profile Media Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 15
  16. 16. How We Do It Open Platform 2 3 Show&Share Quad Intranet Office Apps CRM OpenSocial Pulse Connect Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 16
  17. 17. Cisco Sales Early Adopter Feedback Beginning To Change Behavior Establishing Strong Advocates  96% met or exceeded expectations Manager 26%  66% would recommend Cisco Pulse Cisco Pulse 31% Intranet Search 49% Good Suggestions To Boost Adoption Email Alias 49%  60% Mobile Access  55% Outlook Integration Cisco Directory 59%  30% Business App Integration Asking Peers 74% 0% 50% 100% Overcome 9X Effect By Integrating Cisco Pulse Into The Flow of Work Source: New Network Cisco Survey (N=121) Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 17
  18. 18. Driving Adoption In The Flow iPhone and iPad Mobile Apps Enables Distributed Field Sales and Service Teams To Access Expertise On The Go Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 18
  19. 19. Driving Adoption In The Flow Dynamic Content Alerts Via Email Automatically Suggest Relevant People and Information Based On Your Interests and Activities Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 19
  20. 20. Driving Adoption In The Flow Seamless Business App Integration OpenSocial APIs Enable Gadgets To Be Easily Integrated Into A Wide Variety Of Business Apps Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 20
  21. 21. Cisco Pulse Takeaways Media Analytics: Connecting People and Information Enterprise 2.0 Can Helps Knowledge Workers Scale Requires Sponsorship Mapped to Business Process THE NETWORK facilitates Authorship across many silos Pulse network analytics discovers implicit Tags and Links Enables Search, Extensions, and Signals in the flow of work Leveraging Open APIs to overcome the 9X Effect Ultimately we feel this will change how people work and learn 21 Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 21
  22. 22. Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 22

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