Tony truong zingopenplatformconference_20110827
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  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • www.Mirnabard.com
  • Facebook.com/zingopenplatform
  • Viral marketing with share to social

Transcript

  • 1. Integrating Social Media into your marketing communication.
    Zing Open Platform
    Tony Truong
    Golden Digital
  • 2.
  • 3. Quick review about social media marketing.
  • 4.
  • 5. Social media
    The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
    - Wikipedia/ August 2011.
  • 6. Social media
    The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
    - Wikipedia/ August 2011.
  • 7.
  • 8. Those conversations are happening here
  • 9. Social media is heating up in VN
  • 10. Integrating social media means
    Using technology to enable conversations.
    How do you get your brands to be part of the ongoing conversations of the planet or your market?
  • 11. Components of a social media marketing framework. (Chris Brogan)
  • 12. Components of a social media marketing framework. (Chris Brogan)
  • 13. Components of a social media marketing framework. (Chris Brogan)
  • 14. Components of a social media marketing framework. (Chris Brogan)
  • 15. Components of a social media marketing framework. (Chris Brogan)
  • 16. Components of a social media marketing framework. (Chris Brogan)
  • 17. Integrating social media means
    to integrate social components into existing marketing communication.
  • 18. 1
    Advertise your social presence
    Let users know you have a social presence in all marketing materials.
  • 19.
  • 20. Corporate emails
  • 21. Website
  • 22. 2
    Integrate social into your email marketing programs
    Allowing your direct mail materials to be easily shareable to target social networks.
  • 23. The efficacy of a normal email campaign
  • 24. Social networks expand virally
  • 25. Social email is the new viral
  • 26. 3
    Make your website more social
    Enabling social features to allow faster access to social networks (friends, community)
  • 27. Social login
    Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).
  • 28. Social Share
    Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.
  • 29. Instant community
    Enable your users to import their friends and contacts to your website to instantly build community and engagement.
  • 30. Live commenting (more like chatting)
  • 31. 4
    Track your content
    Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.
  • 32.
  • 33. Fun video (bonus)
  • 34.
  • 35. Thank you
    Tony Truong
    Managing Director
    Golden Digital Vietnam
    www.goldendigital.com.vn
    M: +84.90.809.1004
    Twitter: tonytruongvn