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Tony truong zingopenplatformconference_20110827

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  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • www.Mirnabard.com
  • Facebook.com/zingopenplatform
  • Viral marketing with share to social
  • Transcript

    • 1. Integrating Social Media into your marketing communication.
      Zing Open Platform
      Tony Truong
      Golden Digital
    • 2.
    • 3. Quick review about social media marketing.
    • 4.
    • 5. Social media
      The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
      - Wikipedia/ August 2011.
    • 6. Social media
      The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
      - Wikipedia/ August 2011.
    • 7.
    • 8. Those conversations are happening here
    • 9. Social media is heating up in VN
    • 10. Integrating social media means
      Using technology to enable conversations.
      How do you get your brands to be part of the ongoing conversations of the planet or your market?
    • 11. Components of a social media marketing framework. (Chris Brogan)
    • 12. Components of a social media marketing framework. (Chris Brogan)
    • 13. Components of a social media marketing framework. (Chris Brogan)
    • 14. Components of a social media marketing framework. (Chris Brogan)
    • 15. Components of a social media marketing framework. (Chris Brogan)
    • 16. Components of a social media marketing framework. (Chris Brogan)
    • 17. Integrating social media means
      to integrate social components into existing marketing communication.
    • 18. 1
      Advertise your social presence
      Let users know you have a social presence in all marketing materials.
    • 19.
    • 20. Corporate emails
    • 21. Website
    • 22. 2
      Integrate social into your email marketing programs
      Allowing your direct mail materials to be easily shareable to target social networks.
    • 23. The efficacy of a normal email campaign
    • 24. Social networks expand virally
    • 25. Social email is the new viral
    • 26. 3
      Make your website more social
      Enabling social features to allow faster access to social networks (friends, community)
    • 27. Social login
      Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).
    • 28. Social Share
      Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.
    • 29. Instant community
      Enable your users to import their friends and contacts to your website to instantly build community and engagement.
    • 30. Live commenting (more like chatting)
    • 31. 4
      Track your content
      Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.
    • 32.
    • 33. Fun video (bonus)
    • 34.
    • 35. Thank you
      Tony Truong
      Managing Director
      Golden Digital Vietnam
      www.goldendigital.com.vn
      M: +84.90.809.1004
      Twitter: tonytruongvn