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Social MediaWhat Security Professionals NEED to know                                     Tony Ridley
Topics• What social media really is for businesses• The big ones to be aware of and why• How and what to monitor• Crisis, ...
Tony Ridley • Amazon Book • Business Intelligence   Educator • Case application • Internet marketing   company
Social Mediawww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Trendswww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Demographics   www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Analysis   www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Impactwww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Channels/Outletswww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Top 9
Facebook                 • Closed network                 • Community reach                 • Bravado                 • Da...
www.internet-search-engine-marketing.com
Twitter              • Fast              • Demands content              • Combination medium              • Accessible    ...
YouTube               • Dominant               • Visual               • Time selective               • Accessible         ...
Google               • Growing fast               • Key metric               • All roads               • Self promotion   ...
Amazon             • Publications             • Reviews             • Comments             • Opinions             • Combin...
Blogs                   • Hourly                   • Volume                   • Combination                      Medium   ...
SERPs                • Influenced                • Visual                • Growing knowledge                • Key metric  ...
Your brand, reputation or serviceswww.internet-search-engine-marketing.com
Pinterest                 • Visual                 • Viral                 • Combination                 • Growing        ...
LinkedIn            • CV            • Due diligence            • 6 degrees            • Branding            • Groups      ...
Textwww.internet-search-engine-marketing.com
Monitoring
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Alerts                • Tracking                • Updates                • Segmented                • Multiplier          ...
Reputationwww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Conversations                  • Sentiment                  • Popularity                  • Audience                  • Me...
Targetingwww.internet-search-engine-marketing.com
Metricswww.internet-search-engine-marketing.com
www.internet-search-engine-marketing.com
Communications               • Multi channel               • Tracked results               • Dominant message             ...
Content              • Multi use              • Audience centric              • Relevance              • People and bots  ...
Medium                 • Targeted                 • Centralised publishing                 • Re-marketing                 ...
Publication                 • Swift                 • Continuous                 • Measured                 • Variable    ...
Social Intelligence
Demographics   www.internet-search-engine-marketing.com
Businesseswww.internet-search-engine-marketing.com
Knowledge
Threats   www.internet-search-engine-marketing.com
•                               Resources    http://internet-search-engine-marketing.com•   http://tony-ridley.com•   http...
Social MediaWhat Security Professionals NEED to know                                     Tony Ridley
Social media: What security and risk professionals NEED to know by Tony Ridley
Social media: What security and risk professionals NEED to know by Tony Ridley
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Social media: What security and risk professionals NEED to know by Tony Ridley

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http://internet-search-engine-marketing.com

Social intelligence, management and monitoring education for security and risk management professionals.

Presented by Tony Ridley

Published in: Business
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Transcript of "Social media: What security and risk professionals NEED to know by Tony Ridley"

  1. 1. Social MediaWhat Security Professionals NEED to know Tony Ridley
  2. 2. Topics• What social media really is for businesses• The big ones to be aware of and why• How and what to monitor• Crisis, response and defence online• Social Intelligence
  3. 3. Tony Ridley • Amazon Book • Business Intelligence Educator • Case application • Internet marketing company
  4. 4. Social Mediawww.internet-search-engine-marketing.com
  5. 5. www.internet-search-engine-marketing.com
  6. 6. Trendswww.internet-search-engine-marketing.com
  7. 7. www.internet-search-engine-marketing.com
  8. 8. Demographics www.internet-search-engine-marketing.com
  9. 9. www.internet-search-engine-marketing.com
  10. 10. Analysis www.internet-search-engine-marketing.com
  11. 11. www.internet-search-engine-marketing.com
  12. 12. www.internet-search-engine-marketing.com
  13. 13. Impactwww.internet-search-engine-marketing.com
  14. 14. www.internet-search-engine-marketing.com
  15. 15. www.internet-search-engine-marketing.com
  16. 16. www.internet-search-engine-marketing.com
  17. 17. www.internet-search-engine-marketing.com
  18. 18. Channels/Outletswww.internet-search-engine-marketing.com
  19. 19. www.internet-search-engine-marketing.com
  20. 20. Top 9
  21. 21. Facebook • Closed network • Community reach • Bravado • Daily routine • Targeted platformwww.internet-search-engine-marketing.com
  22. 22. www.internet-search-engine-marketing.com
  23. 23. Twitter • Fast • Demands content • Combination medium • Accessible • Watched • Metricswww.internet-search-engine-marketing.com
  24. 24. YouTube • Dominant • Visual • Time selective • Accessible • Fans and viewswww.internet-search-engine-marketing.com
  25. 25. Google • Growing fast • Key metric • All roads • Self promotion • Dominantwww.internet-search-engine-marketing.com
  26. 26. Amazon • Publications • Reviews • Comments • Opinions • Combination mediums • Accessiblewww.internet-search-engine-marketing.com
  27. 27. Blogs • Hourly • Volume • Combination Medium • Accessible • Linkage • Curationwww.internet-search-engine-marketing.com
  28. 28. SERPs • Influenced • Visual • Growing knowledge • Key metric • Combination mediumwww.internet-search-engine-marketing.com
  29. 29. Your brand, reputation or serviceswww.internet-search-engine-marketing.com
  30. 30. Pinterest • Visual • Viral • Combination • Growing • Accessiblewww.internet-search-engine-marketing.com
  31. 31. LinkedIn • CV • Due diligence • 6 degrees • Branding • Groups • Personal vs professionalwww.internet-search-engine-marketing.com
  32. 32. Textwww.internet-search-engine-marketing.com
  33. 33. Monitoring
  34. 34. www.internet-search-engine-marketing.com
  35. 35. www.internet-search-engine-marketing.com
  36. 36. www.internet-search-engine-marketing.com
  37. 37. Alerts • Tracking • Updates • Segmented • Multiplier • Demandingwww.internet-search-engine-marketing.com
  38. 38. Reputationwww.internet-search-engine-marketing.com
  39. 39. www.internet-search-engine-marketing.com
  40. 40. Conversations • Sentiment • Popularity • Audience • Medium • Cross overwww.internet-search-engine-marketing.com
  41. 41. Targetingwww.internet-search-engine-marketing.com
  42. 42. Metricswww.internet-search-engine-marketing.com
  43. 43. www.internet-search-engine-marketing.com
  44. 44. Communications • Multi channel • Tracked results • Dominant message • Frequency • Pre-builtwww.internet-search-engine-marketing.com
  45. 45. Content • Multi use • Audience centric • Relevance • People and bots • Speed • Joint considerationwww.internet-search-engine-marketing.com
  46. 46. Medium • Targeted • Centralised publishing • Re-marketing • Popular • Variantswww.internet-search-engine-marketing.com
  47. 47. Publication • Swift • Continuous • Measured • Variable • Jointly managedwww.internet-search-engine-marketing.com
  48. 48. Social Intelligence
  49. 49. Demographics www.internet-search-engine-marketing.com
  50. 50. Businesseswww.internet-search-engine-marketing.com
  51. 51. Knowledge
  52. 52. Threats www.internet-search-engine-marketing.com
  53. 53. • Resources http://internet-search-engine-marketing.com• http://tony-ridley.com• http://managementresearchdevelopment.com• http://www.socialmediadd.com/Articles.asp?ID=247• http://www.emarketer.com• http://www.socialmediadd.com/Articles.asp?ID=248• http://digitalmarketingdepot.com• http://www.socialmediadd.com/Articles.asp?ID=249• http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf• https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_social_intelligence_can_guide_decisions_3031• http://socialmediatoday.com/melissaagnes/962246/8-scary-truths-about-social-media-crises?utm_source=feedburner&utm_medium=email&utm_campa )• http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379• http://www.hubspot.com• https://www.facebook.com/InternetSearchEngineMarketing www.internet-search-engine-marketing.com
  54. 54. Social MediaWhat Security Professionals NEED to know Tony Ridley
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