How to create online sales? Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/60

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14/60 Hoping to swim Walk Local Shopping Home Sport

15/60 Home

16/60 Social Networking

17/60 Social Networking Addict Tools

18/60 forums (micro)blogs wiki’s Social Networking Communication

19/60 Social Networking

20/60 Read

21/60 Publish

22/60 Conversations

23/60 Markets are Conversations

Way back 24/60

Way back 25/60

Way back Quality, service and price Word-of-Mouth 26/60

Industrial revolution Massproduction Masscommunication 27/60

Masscommunication From 1 to many Not wanted… 28/60

From 1 to many Not wanted… 29/60

1 on 1 communication Database marketing Direct mail Computer Telesales Not wanted Not trusted 30/60

The Web Version 1 Factsheet Services ads From 1 to many Not wanted… 31/60

The Web is conversation is transparancy is social 32/60

Word-of-Mouth Lightspeed Without Borders Quality, service and price 33/60

Transparancy www Quality, service and price 34/60

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Customer Centric 45/60

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Ok, got that: Quality good , prices low , service level high. Conversations: oh yes! Customer centric: yes. Now what? 49/60

Webservice Business in 4 steps 50/60 To Know

Step 1: To Know Be there where your adience is, telling them what you do as a business. Make sure transparency rules your total development. Have an active webcare team. Become an authority by sharing knowledge Stimulate word-of-mouth 51/60

Be there where your adience is, telling them what you do as a business.

Make sure transparency rules your total development.

Have an active webcare team.

Become an authority by sharing knowledge

Stimulate word-of-mouth

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Webservice Business in 4 steps 52/60 To choose To Know

Step 2: To Choose Be 200% sure that your site is listed on every place where someone looks for a service like yours (search, comparison!) Open up the reviews . Let people know your service, quality and price . Ability to choose outside your own virtual domain . Start your affiliateplatform . 53/60

Be 200% sure that your site is listed on every place where someone looks for a service like yours (search, comparison!)

Open up the reviews . Let people know your service, quality and price .

Ability to choose outside your own virtual domain .

Start your affiliateplatform .

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Webservice Business in 4 steps 54/60 To choose To Buy To Know

Step 3: To buy Make 200% sure that if someone want’s to buy someting, that this someone succeeds! ( goal optimization ) Anywhere, anyhow, anytime ! Help people when they got stuck An excellent webanalytics team (behavioral targeting & online testing) Community care 55/60

Make 200% sure that if someone want’s to buy someting, that this someone succeeds! ( goal optimization )

Anywhere, anyhow, anytime !

Help people when they got stuck

An excellent webanalytics team (behavioral targeting & online testing)

Community care

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Webservice Business in 4 steps 56/60 To choose To Buy To Stay To Know

Step 4: To stay webservice available anywhere, anyhow, anytime Co-create your services Excellent service level Loyalty program Social matching ( profiling ) 57/60

webservice available anywhere, anyhow, anytime

Co-create your services

Excellent service level

Loyalty program

Social matching ( profiling )

Webservice Business in 4 steps Online presence Community Co-Creation Internet sales 58/60 To choose To Buy To Stay To Know

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Presentation tagcloud to know to choose to buy to stay branding visitors conversion webcare online presence information content integration reviews community co-creation past future online sales word of mouth communication conversation transparancy social web price service quality behavioral targeting profiling affiliates api webanalytics 59/60

Share & connect 60/60