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Slide 1: How t o crea onli te ne sa les? Ton W intern es et con seling ton@w sultan linkedi esselin t in/tonw g.net n.com/ e sseling 1/60

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Slide 14: Hoping to Walk swim Home Sport Local Shopping 14/60

Slide 15: Home 15/60

Slide 16: Social Networking 16/60

Slide 17: Addict Tools Social Networking 17/60

Slide 18: Communication forums (micro)blogs wiki’s Social Networking 18/60

Slide 19: Social Networking 19/60

Slide 20: Read 20/60

Slide 21: Publish 21/60

Slide 22: Conversations 22/60

Slide 23: Markets are Conversations 23/60

Slide 24: Way back 24/60

Slide 25: Way back 25/60

Slide 26: Way back Quality, service and price Word-of-Mouth 26/60

Slide 27: Industrial revolution Massproduction Masscommunication 27/60

Slide 28: From 1 to many Not wanted… Masscommunication 28/60

Slide 29: From 1 to many Not wanted… 29/60

Slide 30: 1 on 1 communication Database marketing Computer Direct mail Telesales Not wanted Not trusted 30/60

Slide 31: The Web Version 1 From 1 to many Factsheet ads Not wanted… Services 31/60

Slide 32: The Web is conversation is transparancy is social 32/60

Slide 33: Word-of-Mouth Lightspeed Without Borders Quality, service and price 33/60

Slide 34: Transparancy www Quality, service and price 34/60

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Slide 45: Customer Centric 45/60

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Slide 49: Ok, got that: Quality good, prices low, service level high. Conversations: oh yes! Customer centric: yes. Now what? 49/60

Slide 50: Business in 4 steps To Know Webservice 50/60

Slide 51: Step 1: To Know •Be there where your adience is, telling them what you do as a business. •Make sure transparency rules your total development. •Have an active webcare team. •Become an authority by sharing knowledge •Stimulate word-of-mouth 51/60

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Slide 53: Business in 4 steps To To Know choose Webservice 52/60

Slide 54: Step 2: To Choose •Be 200% sure that your site is listed on every place where someone looks for a service like yours (search, comparison!) •Open up the reviews. Let people know your service, quality and price. •Ability to choose outside your own virtual domain. •Start your affiliateplatform. 53/60

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Slide 56: Business in 4 steps To To Know choose Webservice To Buy 54/60

Slide 57: Step 3: To buy •Make 200% sure that if someone want’s to buy someting, that this someone succeeds! (goal optimization) •Anywhere, anyhow, anytime! •Help people when they got stuck •An excellent webanalytics team (behavioral targeting & online testing) •Community care 55/60

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Slide 59: Business in 4 steps To To Know choose Webservice To To Stay Buy 56/60

Slide 60: Step 4: To stay •webservice available anywhere, anyhow, anytime •Co-create your services •Excellent service level •Loyalty program •Social matching (profiling) 57/60

Slide 61: Business in 4 steps Online presence To To Know choose Internet sales Co-Creation Webservice To To Stay Buy Community 58/60

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Slide 63: Presentation tagcloud to know to choose to buy to stay branding visitors conversion webcare online presence information content integration reviews community co-creation past future online sales word of mouth communication conversation transparancy social web price service quality behavioral targeting profiling affiliates api webanalytics 59/60

Slide 64: Share & connect 60/60