How To Create Online Sales presentation at rimc 2008

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My presentation for the Reykjavik Internet Marketing Expo 2008

My presentation for the Reykjavik Internet Marketing Expo 2008

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  • En de presentatie is voorbij. Het luchtige deel knalde er lekker doorheen. Veel lachers ook in de zaal, altijd leuk. Business stuk (laatste 10 slides) was wat lastiger. Punten zijn duidelijk, maar het verhaal er omheen vertellen, dan ga je toch zoeken naar engelse woorden (en je hebt natuurlijk net al 20 minuten gesproken). Misschien een volgende keer eerst het heftige spul en dan vanuit het model luchtig de voorbeelden vertellen.



    In ieder geval leuk om m'n gezin hier in IJsland op het gigantische scherm te laten zien :-) Dat hadden ze niet verwacht.
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  • Welkom bij deze presentatie van SNS Bank op het Emerce Insight Banking op 14 juni 2007 Telefoon geluid graag uit De presentatie wordt met notities ter beschikking gesteld Duur 30 minuten, daarna ruimte voor vragen en/of discussie

Transcript

  • 1. How to create online sales? Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/60
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  • 8. 8/60
  • 9. 9/60
  • 10. 10/60
  • 11. 11/60
  • 12. 12/60
  • 13. 13/60
  • 14. 14/60 Hoping to swim Walk Local Shopping Home Sport
  • 15. 15/60 Home
  • 16. 16/60 Social Networking
  • 17. 17/60 Social Networking Addict Tools
  • 18. 18/60 forums (micro)blogs wiki’s Social Networking Communication
  • 19. 19/60 Social Networking
  • 20. 20/60 Read
  • 21. 21/60 Publish
  • 22. 22/60 Conversations
  • 23. 23/60 Markets are Conversations
  • 24. Way back 24/60
  • 25. Way back 25/60
  • 26. Way back Quality, service and price Word-of-Mouth 26/60
  • 27. Industrial revolution Massproduction Masscommunication 27/60
  • 28. Masscommunication From 1 to many Not wanted… 28/60
  • 29. From 1 to many Not wanted… 29/60
  • 30. 1 on 1 communication Database marketing Direct mail Computer Telesales Not wanted Not trusted 30/60
  • 31. The Web Version 1 Factsheet Services ads From 1 to many Not wanted… 31/60
  • 32. The Web is conversation is transparancy is social 32/60
  • 33. Word-of-Mouth Lightspeed Without Borders Quality, service and price 33/60
  • 34. Transparancy www Quality, service and price 34/60
  • 35. 35/60
  • 36. 36/60
  • 37. 37/60
  • 38. 38/60
  • 39. 39/60
  • 40. 40/60
  • 41. 41/60
  • 42. 42/60
  • 43. 43/60
  • 44. 44/60
  • 45. Customer Centric 45/60
  • 46. 46/60
  • 47. 47/60
  • 48. 48/60
  • 49. Ok, got that: Quality good , prices low , service level high. Conversations: oh yes! Customer centric: yes. Now what? 49/60
  • 50. Webservice Business in 4 steps 50/60 To Know
  • 51. Step 1: To Know
    • Be there where your adience is, telling them what you do as a business.
    • Make sure transparency rules your total development.
    • Have an active webcare team.
    • Become an authority by sharing knowledge
    • Stimulate word-of-mouth
    51/60
  • 52. 40/60
  • 53. Webservice Business in 4 steps 52/60 To choose To Know
  • 54. Step 2: To Choose
    • Be 200% sure that your site is listed on every place where someone looks for a service like yours (search, comparison!)
    • Open up the reviews . Let people know your service, quality and price .
    • Ability to choose outside your own virtual domain .
    • Start your affiliateplatform .
    53/60
  • 55. 48/60
  • 56. Webservice Business in 4 steps 54/60 To choose To Buy To Know
  • 57. Step 3: To buy
    • Make 200% sure that if someone want’s to buy someting, that this someone succeeds! ( goal optimization )
    • Anywhere, anyhow, anytime !
    • Help people when they got stuck
    • An excellent webanalytics team (behavioral targeting & online testing)
    • Community care
    55/60
  • 58. 47/60
  • 59. Webservice Business in 4 steps 56/60 To choose To Buy To Stay To Know
  • 60. Step 4: To stay
    • webservice available anywhere, anyhow, anytime
    • Co-create your services
    • Excellent service level
    • Loyalty program
    • Social matching ( profiling )
    57/60
  • 61. Webservice Business in 4 steps Online presence Community Co-Creation Internet sales 58/60 To choose To Buy To Stay To Know
  • 62. 48/60
  • 63. Presentation tagcloud to know to choose to buy to stay branding visitors conversion webcare online presence information content integration reviews community co-creation past future online sales word of mouth communication conversation transparancy social web price service quality behavioral targeting profiling affiliates api webanalytics 59/60
  • 64. Share & connect 60/60