Banking Future : Web & Mobile

Banking future web and mobile Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/45

2/45 And you are? 1974 internet strategist consultant, speaker & coach community & conversion co-creation – multi variate testing word-of-mouth - behavioral targeting SNS Bank – ilse media / Sanoma – IAB – marketingfacts.nl – dutchcowboys.nl – webanalisten.nl – twitter.com/tonwesseling

3/45 Outcome payments control service buy

4/45 Outcome Payments = simplicity Buy products = supermarket Control = aggregation & action Service = community brand butler

5/45 Innovation X

6/45 Learnings Future example Opportunities payments control service buy

7/45 Knowledge sharing

8/45 Thanks to: NetBanker.com TheBankWatch.com TheBankChannel.com Bankervision.typepad.com MobileMoneyBanking.com Visible-Banking.com Event: Forrester Financial Services Forum Event: Emerce Insight Banking Event: Online banking report & Netbanker Finovate Book: “Bankieren in 2020” (ISBN: 978 90 430 1643 8) Yuri van Geest, Marco Derksen & Erik van Roekel

9/45 MoMo #5: mobile banking

10/45 The world

11/45 The world =

12/45 The world flat

13/45 Internet

14/45 Connected world

15/45 World = small town

16/45 Love your audience

17/45 Give what they want

18/45 It happened

Customer Centric 21/45

24/45 MoMo #5: mobile banking Customer Centric

25/45 Mobile?

26/45 Mobile? Always with me Always on Information and Connections Remote control of my life

27/45 Products! Pay Save Loan Banking?

28/45 World = small town

29/45 Transparency Price Quality Service

30/45 Product problem

31/45 And if you are #1 Copying is easy

32/45 Your bank financial supermarket

33/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/

34/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/ Service Service Service Service

35/45 Service: Easyness of use Automated buying Automated control

36/45 Good service when: Listening Focussing Being Rewarding

37/45 Become a part of a community!

38/45 Community platform Easy payments Easy control service Unlimited choice

39/45 Community platform Peer 2 Peer Group buying Group investing

40/45 Banks = Trust & payments

41/45 Future example Financial Services C2B & C2C payments Best savings rates Best lending rates Buy cheaper Help your community Rent together

42/45 What does that mean? Pay Information Approve Communicate

43/45 Opportunities Communities Affiliate Aggregation Peer 2 peer Group buying Loyalty (social) Analytics Submitters

44/45 Inspiration

45/45 Share & connect

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Banking Future : Web & Mobile

by Ton Wesseling

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