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Signs Code and Cultures(2)

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Lecture 3 - First half

Lecture 3 - First half

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    • 1. SIGNS, CODES AND CULTURES SMST 101 The Moving Image Lecture 3 Tuesday 24 March 2009
    • 2. CODES PROVIDE A FRAMEWORK WITHIN WHICH SIGNS MAKE SENSE Tuesday 24 March 2009
    • 3. Tuesday 24 March 2009
    • 4. Tuesday 24 March 2009
    • 5. CODES ARE INTERPRETIVE FRAMEWORKS USED BY BOTH PRODUCERS AND INTERPRETERS OF TEXT Tuesday 24 March 2009
    • 6. 3 KINDS OF KNOWLEDGE NEEDED BY INTERPRETERS 1. the world (social knowledge); • 2. the medium and the genre (textual knowledge); • 3. the relationship between (1) and (2) (modality • judgements). Tuesday 24 March 2009
    • 7. DOGS MUST BE CARRIED ON ESCALATORS Tuesday 24 March 2009
    • 8. IN CREATING TEXTS WE SELECT AND COMBINE SIGNS IN RELATION TO THE CODES WITH WHICH WE ARE FAMILIAR IN ORDER TO LIMIT THE RANGE OF POSSIBLE MEANINGS Tuesday 24 March 2009
    • 9. Tuesday 24 March 2009
    • 10. http://www.youtube.com/watch? v=qNq_WMRTOAY&feature=related Tuesday 24 March 2009
    • 11. • In reading texts, we interpret signs with reference to what seem to be appropriate codes • Learning these codes involves adopting the values, assumptions and 'world-views' which are built into them without normally being aware of their intervention in the construction of reality. Tuesday 24 March 2009
    • 12. http://www.youtube.com/watch?v=hjNY4o_i5RY Tuesday 24 March 2009
    • 13. • We have to decode the cues. Semioticians argue that, although exposure over time leads 'visual language' to seem 'natural', we need to learn how to 'read' even visual and audio-visual texts Tuesday 24 March 2009
    • 14. SIGNS ARE NOT MEANINGFUL IN ISOLATION, BUT ONLY WHEN THEY ARE INTERPRETED IN RELATION TO EACH OTHER Tuesday 24 March 2009
    • 15. WHO CARES? Tuesday 24 March 2009
    • 16. SEMIOTICS AND POP CULTURE Tuesday 24 March 2009
    • 17. PEOPLE USE SYMBOLIC POWER TO ACHIEVE INDIVIDUAL AND COLLECTIVE OBJECTIVES Lull, 2000 (p 172) Tuesday 24 March 2009
    • 18. THE AMERICAN DREAM Tuesday 24 March 2009
    • 19. THE AMERICAN DREAM? Tuesday 24 March 2009
    • 20. BOW WOW - BASKETBALL (FT. FABOLOUS & JERMAINE DUPRI) http://www.youtube.com/ watch?v=xAL3mAdr5VU Tuesday 24 March 2009
    • 21. “THE MEDIA CONTINUE TO CONCENTRATE ON STEREOTYPICAL ASPECTS OF AMERICAN BLACK CULTURE IN PURSUIT OF CORPORATE PROFITS” Lull 2000 (p 184) Tuesday 24 March 2009
    • 22. STREET BALL http://www.youtube.com/watch?v=0kSmis2g3SI Tuesday 24 March 2009
    • 23. “THE BASKETBALL SHOES ... NOT ONLY TURN CULTURE INTO A COMMODITY, THEY ALSO EXTEND THE CULTURE” Lull 2000 (p 182) Tuesday 24 March 2009
    • 24. IRONICALLY, MAINLY WHITE-OWNED COMMERCIAL MASS MEDIA ARE LARGELY RESPONSIBLE FOR PROMOTING BLACK POP Lull 2000 (p 184) Tuesday 24 March 2009
    • 25. SUGARHILL - RAPPER’S DELIGHT http://www.youtube.com/watch?v=YqFpAF70UWI Tuesday 24 March 2009
    • 26. CROSSOVER The culture crossover converges from all ethnicities toward black popular culture, but not the other direction Tuesday 24 March 2009
    • 27. http://www.youtube.com/watch?v=RHoel3njATA Tuesday 24 March 2009
    • 28. Tuesday 24 March 2009
    • 29. http://www.youtube.com/watch?v=MMCs7W5RqM8 Tuesday 24 March 2009