MEANINGS AND ISSUES
   SMST 101 The Moving Image
     Lecture 10 (part two)
IMPLIED BELIEFS AND VALUES
    ARE ALSO MESSAGES
Buy our product
Message     to have a good
                 time




   Happiness        Associated beliefs and values
MESSAGES
AND VALUES
ASSOCIATED
   WITH
  BRANDS
HAPPINESS
It's the house party to end all house parties and you're
invited. From sport to street styles, we've been outfitting the
  ...
It's the house party to end all house parties and you're
invited. From sport to street styles, we've been outfitting the
  ...
UK television channel Sky1 has made a hilarious parody of
our Celebrate Originality quot;House Partyquot; spot to promote ...
“Acquiring goods is a proper way to live your life...”
• Whatevermeanings we may find in the media, they
 may or may not be there by intention



• However, even   unintentional ...
Trustworthy?           Biased?




         NEWS MEDIA

               Fair?
ACCUMULATION AND
   REPETITION
Lecture 10 - second half
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  • Lecture 10 - second half

    1. 1. MEANINGS AND ISSUES SMST 101 The Moving Image Lecture 10 (part two)
    2. 2. IMPLIED BELIEFS AND VALUES ARE ALSO MESSAGES
    3. 3. Buy our product Message to have a good time Happiness Associated beliefs and values
    4. 4. MESSAGES AND VALUES ASSOCIATED WITH BRANDS
    5. 5. HAPPINESS
    6. 6. It's the house party to end all house parties and you're invited. From sport to street styles, we've been outfitting the world in 3 stripes for decades. Now it's time to celebrate 60 Years of Soles and Stripes and we're doing it like only adidas Originals can. All our friends are here including David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. All the celebrities, athletes, and kids who have helped make us who we are today. And with everybody under one roof, things are going off.
    7. 7. It's the house party to end all house parties and you're invited. From sport to street styles, we've been outfitting the world in 3 stripes for decades. Now it's time to celebrate 60 Years of Soles and Stripes and we're doing it like only adidas Originals can. All our friends are here including David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. All the celebrities, athletes, and kids who have helped make us who we are today. And with everybody under one roof, things are going off.
    8. 8. UK television channel Sky1 has made a hilarious parody of our Celebrate Originality quot;House Partyquot; spot to promote The Simpsons. As they say, imitation is the best form of flattery, so we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie for their celebration of originality.
    9. 9. “Acquiring goods is a proper way to live your life...”
    10. 10. • Whatevermeanings we may find in the media, they may or may not be there by intention • However, even unintentional messages are still the responsibility of those who create them
    11. 11. Trustworthy? Biased? NEWS MEDIA Fair?
    12. 12. ACCUMULATION AND REPETITION
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