MEANINGS AND ISSUES
SMST 101 The Moving Image
Lecture 10 (part two)

IMPLIED BELIEFS AND VALUES
ARE ALSO MESSAGES

Buy our product
Message to have a good
time
Happiness Associated beliefs and values

MESSAGES
AND VALUES
ASSOCIATED
WITH
BRANDS

HAPPINESS

It's the house party to end all house parties and you're
invited. From sport to street styles, we've been outfitting the
world in 3 stripes for decades.
Now it's time to celebrate 60 Years of Soles and Stripes and
we're doing it like only adidas Originals can. All our friends
are here including David Beckham, Katy Perry, Kevin Garnett,
Missy Elliott, and Mark Gonzales.
All the celebrities, athletes, and kids who have helped make
us who we are today. And with everybody under one roof,
things are going off.

It's the house party to end all house parties and you're
invited. From sport to street styles, we've been outfitting the
world in 3 stripes for decades.
Now it's time to celebrate 60 Years of Soles and Stripes and
we're doing it like only adidas Originals can. All our friends
are here including David Beckham, Katy Perry, Kevin Garnett,
Missy Elliott, and Mark Gonzales.
All the celebrities, athletes, and kids who have helped make
us who we are today. And with everybody under one roof,
things are going off.

UK television channel Sky1 has made a hilarious parody of
our Celebrate Originality \"House Party\" spot to promote The
Simpsons. As they say, imitation is the best form of flattery, so
we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie
for their celebration of originality.

“Acquiring goods is a proper way to live your life...”

• Whatevermeanings we may find in the media, they
may or may not be there by intention
• However, even unintentional messages are still the
responsibility of those who create them

Trustworthy? Biased?
NEWS MEDIA
Fair?

ACCUMULATION AND
REPETITION