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Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
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Content analysis

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  • The slides explains the method easy and clear. Thank you. Although I amlooking for qltve analysis this helps in differentiating them.
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  • Transcript

    • 1. CONTENT ANALYSIS WORKED EXAMPLE SMST 101 The Moving Image Lecture 9 (part two)
    • 2. ASSESSMENT REQUIREMENTS • Essay (Max 1500 words - excluding transcripts) • We are looking for: • Engagement with the ideas discussed so far in lectures, tutorials and readings •A concise sophisticated argument • and...
    • 3. An understanding of the way media constructs “reality”
    • 4. DISCOURSE CONTENT • Close analysis • Counting larger samples • Analysis of language in use • Extrapolation • Verbal • Visual
    • 5. WIFE SWAP - FIRST RESPONSES • What is it about? • Themes? • How does it represent or construct reality? • Is it an accurate depiction of reality?
    • 6. CHOOSING A TOPIC SENTENCE • Presents a depiction of reality which is grossly distorted • Sets up a confrontation of lifestyles and beliefs • Closely follows the narrative structure often used in fiction
    • 7. HYPOTHESIS OR TOPIC Wife swap constructs a clash of cultures by placing the participating families in an unrealistic dichotomy
    • 8. SELECTION OF A TEXT TO ANALYSE
    • 9. DISCOURSE ANALYSIS
    • 10. DISCOURSE ANALYSIS • Close Reading • Visual Elements • Verbal Elements • Non Diegetic Elements • Narrative
    • 11. DISCOURSE ANALYSIS Close reading - Mis en Scene - framing, costume
    • 12. DISCOURSE ANALYSIS Close reading - Editing - shot duration, zoom
    • 13. DISCOURSE ANALYSIS • Verbal elements - Language choice, emphasis • Non Diegetic elements - voice over, music
    • 14. DISCOURSE ANALYSIS Narrative • Introduction • Across the table meeting • Rule ceremony • First reactions
    • 15. ELEMENTS FOR DISCOURSE ANALYSIS - RULE CEREMONY • Keywords • Position of wives in relation to families • Different language styles of the two women • Editing - juxtaposition
    • 16. ANALYSIS • Bothexcerpts demonstrate a dichotomy of lifestyles being set up. This is shown in: • The voice over narration • The language used • The editing which juxtaposes the wives and families
    • 17. CONTENT ANALYSIS • Involves counting relevant material • Used to make wider statements
    • 18. CONTENT ANALYSIS
    • 19. HOW DO YOU GO ABOUT ANALYSING CONTENT? Range and Counting Formulate size of and Interpreting a problem sample Coding
    • 20. INVESTIGATING THE USE OF DICHOTOMIES IN WIFE SWAP
    • 21. HOW DO YOU GO ABOUT ANALYSING CONTENT? Range and Counting Formulate size of and Interpreting a problem sample Coding
    • 22. • Sample chosen is: the Wife Swap website • Which will be used to: count the number of episodes which use a dichotomy of lifestyles
    • 23. COUNTING - INCIDENCE OF LIFESTYLE TENSION IN WIFE SWAP EPISODES • Of the nine shows looked at - all are described as portraying a clash of lifestyles • (Season One of Wife Swap (USA))
    • 24. WIFE SWAP SOURCES OF LIFESTYLE TENSION Source of No. of Tension episodes Gender Roles 4 Treatment of 2 Children Religion 1 Domestic Rules 1 Politics 1
    • 25. ANALYSIS HAS TOPIC STATEMENT/ HYPOTHESIS BEEN PROVEN
    • 26. ASSIGNMENT 3 • Keep your topic simple • Remember to consider the depiction of “reality” in the show you choose • Use the introduction - paragraphs - conclusion structure • Ask for help if you need it
    • 27. DISCOURSE V CONTENT ‘Discourse analysis involves the close • interpretation of (mainly) language; content analysis involves the counting and measuring of items, including words and images.’

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