Your SlideShare is downloading. ×
Content analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content analysis

1,901

Published on

Published in: Education, Technology
1 Comment
3 Likes
Statistics
Notes
  • The slides explains the method easy and clear. Thank you. Although I amlooking for qltve analysis this helps in differentiating them.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,901
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
75
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide




























  • Transcript

    • 1. CONTENT ANALYSIS WORKED EXAMPLE SMST 101 The Moving Image Lecture 9 (part two)
    • 2. ASSESSMENT REQUIREMENTS • Essay (Max 1500 words - excluding transcripts) • We are looking for: • Engagement with the ideas discussed so far in lectures, tutorials and readings •A concise sophisticated argument • and...
    • 3. An understanding of the way media constructs “reality”
    • 4. DISCOURSE CONTENT • Close analysis • Counting larger samples • Analysis of language in use • Extrapolation • Verbal • Visual
    • 5. WIFE SWAP - FIRST RESPONSES • What is it about? • Themes? • How does it represent or construct reality? • Is it an accurate depiction of reality?
    • 6. CHOOSING A TOPIC SENTENCE • Presents a depiction of reality which is grossly distorted • Sets up a confrontation of lifestyles and beliefs • Closely follows the narrative structure often used in fiction
    • 7. HYPOTHESIS OR TOPIC Wife swap constructs a clash of cultures by placing the participating families in an unrealistic dichotomy
    • 8. SELECTION OF A TEXT TO ANALYSE
    • 9. DISCOURSE ANALYSIS
    • 10. DISCOURSE ANALYSIS • Close Reading • Visual Elements • Verbal Elements • Non Diegetic Elements • Narrative
    • 11. DISCOURSE ANALYSIS Close reading - Mis en Scene - framing, costume
    • 12. DISCOURSE ANALYSIS Close reading - Editing - shot duration, zoom
    • 13. DISCOURSE ANALYSIS • Verbal elements - Language choice, emphasis • Non Diegetic elements - voice over, music
    • 14. DISCOURSE ANALYSIS Narrative • Introduction • Across the table meeting • Rule ceremony • First reactions
    • 15. ELEMENTS FOR DISCOURSE ANALYSIS - RULE CEREMONY • Keywords • Position of wives in relation to families • Different language styles of the two women • Editing - juxtaposition
    • 16. ANALYSIS • Bothexcerpts demonstrate a dichotomy of lifestyles being set up. This is shown in: • The voice over narration • The language used • The editing which juxtaposes the wives and families
    • 17. CONTENT ANALYSIS • Involves counting relevant material • Used to make wider statements
    • 18. CONTENT ANALYSIS
    • 19. HOW DO YOU GO ABOUT ANALYSING CONTENT? Range and Counting Formulate size of and Interpreting a problem sample Coding
    • 20. INVESTIGATING THE USE OF DICHOTOMIES IN WIFE SWAP
    • 21. HOW DO YOU GO ABOUT ANALYSING CONTENT? Range and Counting Formulate size of and Interpreting a problem sample Coding
    • 22. • Sample chosen is: the Wife Swap website • Which will be used to: count the number of episodes which use a dichotomy of lifestyles
    • 23. COUNTING - INCIDENCE OF LIFESTYLE TENSION IN WIFE SWAP EPISODES • Of the nine shows looked at - all are described as portraying a clash of lifestyles • (Season One of Wife Swap (USA))
    • 24. WIFE SWAP SOURCES OF LIFESTYLE TENSION Source of No. of Tension episodes Gender Roles 4 Treatment of 2 Children Religion 1 Domestic Rules 1 Politics 1
    • 25. ANALYSIS HAS TOPIC STATEMENT/ HYPOTHESIS BEEN PROVEN
    • 26. ASSIGNMENT 3 • Keep your topic simple • Remember to consider the depiction of “reality” in the show you choose • Use the introduction - paragraphs - conclusion structure • Ask for help if you need it
    • 27. DISCOURSE V CONTENT ‘Discourse analysis involves the close • interpretation of (mainly) language; content analysis involves the counting and measuring of items, including words and images.’

    ×