Socialmediamarketingsemforum

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Socialmediamarketingsemforum

  1. 1. Social Media Marketing<br />Social Media Marketing<br />June 6th 2008<br />Search Engine Marketing Forum<br />Joris Roebben<br />www.QueroMedia.com<br />
  2. 2. 1. Introduction<br />The internet:<br /><ul><li>Is changing
  3. 3. Is growing up</li></ul>Users:<br /><ul><li>Want to participate
  4. 4. Want to share opinion, content, views, ...</li></ul>Companies:<br /><ul><li>Should be aware
  5. 5. Should use the possibilities</li></ul>Social Media Marketing<br />
  6. 6. 1. Introduction<br />Social Media Marketing<br />
  7. 7. 1. Introduction<br />SMM = Social Media Marketing<br />SMO = Social Media Optimization<br /><ul><li>Buzz: Web 2.0
  8. 8. “Don’t miss this train”
  9. 9. Focus presentation: different possibilities</li></ul>Social Media Marketing<br />
  10. 10. 2. Why Social Media Marketing?<br />Social Media Marketing<br />
  11. 11. 2. That’s why!<br />“Web 2.0 is a state of mind”<br />Social Media Marketing<br />
  12. 12. 3. What is Social Media Optimization?<br />Social Media Marketing<br />
  13. 13. 4. Possibilities SMM<br /><ul><li>Interaction with (future) customers
  14. 14. Increased online visibility
  15. 15. “Meeting” people
  16. 16. Improve services
  17. 17. Active feedback
  18. 18. Online reputationmanagement
  19. 19. Change negativity into positivity
  20. 20. ONLINE PRESENCE !!!</li></ul>Social Media Marketing<br />
  21. 21. 5. Difficulties SMM<br /><ul><li>Effort/engagement/time
  22. 22. Open mind
  23. 23. Not easy
  24. 24. Different approach
  25. 25. Infinite number of possibilities
  26. 26. Be prepared for criticism
  27. 27. Bad: comment / good: spread the word</li></ul>Social Media Marketing<br />
  28. 28. 6. Examples<br />Social Media Marketing<br />
  29. 29. 6. Examples<br />Corporate Blogging<br />The power of RSS-feeds<br />Microsites<br />Online games<br />Guerilla marketing<br />Professional networking sites<br />Fun networking sites<br />Google Maps<br />Video/photo sharing sites<br />A universal campaign<br />Social Media Marketing<br />
  30. 30. 6.1 Corporate Blogging<br /><ul><li>Set up a corporate blog
  31. 31. Fill it with relevant content
  32. 32. Free services
  33. 33. Own hosting</li></ul>Social Media Marketing<br />
  34. 34. 6.1 Corporate Blogging<br />Social Media Marketing<br />
  35. 35. 6.2 RSS feeds<br /><ul><li>“RSS is a family of Web feed formats used to publish frequently updated content”
  36. 36. Push content
  37. 37. Users can subscribe to your content
  38. 38. News, press releases, blogs, new products, special offers, jobs, ...</li></ul>Social Media Marketing<br />
  39. 39. 6.2 RSS feeds<br />Social Media Marketing<br />
  40. 40. 6.3 Microsites<br /><ul><li>Setup a microsite to support a specific campaign or te reach a specific demographic target
  41. 41. Offer the possibility to share experiences, pictures, ideas, ...</li></ul>Social Media Marketing<br />
  42. 42. 6.3 Microsites<br />Social Media Marketing<br />
  43. 43. 6.4 Online Games<br /><ul><li>Launch an original or controversial online game to support a specific campaign
  44. 44. Keep high scores
  45. 45. Reward with prizes or discount
  46. 46. Goal:
  47. 47. Promotion product/service/brand
  48. 48. Build database
  49. 49. Branding</li></ul>Social Media Marketing<br />
  50. 50. 6.4 Online Games<br />Social Media Marketing<br />
  51. 51. 6.5 Guerilla marketing<br />Social Media Marketing<br /><ul><li>Pay influential bloggers to write positive reviews
  52. 52. Send product samples to bloggers
  53. 53. Pay well-respected community members to influence online discussions
  54. 54. Comment on existing blogs
  55. 55. Do something controversial/original
  56. 56. Danger!!!</li></li></ul><li>6.6 Professional networking sites<br />Social Media Marketing<br /><ul><li>Build a professional network
  57. 57. Link building
  58. 58. Show expertise (Q&A)
  59. 59. Promote your services
  60. 60. Share your values
  61. 61. Start and maintain relations with (future) customers
  62. 62. Create groups</li></li></ul><li>6.6 Professional networking sites<br />Social Media Marketing<br />
  63. 63. 6.7 Fun networking sites<br />Social Media Marketing<br /><ul><li>Networking with friends
  64. 64. Get to know new people that share same interests
  65. 65. Link building
  66. 66. Create groups
  67. 67. Events
  68. 68. Targetting
  69. 69. Share blogposts/links/sites
  70. 70. Launch your own applications</li></li></ul><li>6.7 Fun networking sites<br />Social Media Marketing<br />
  71. 71. 6.8 Google Maps<br />Social Media Marketing<br /><ul><li>Put yourself on the map
  72. 72. Promote location, website, products and services, reviews, images, ...
  73. 73. Customers can comment
  74. 74. Universal search: maps in Search Engine Result Pages
  75. 75. Also: Microsoft Virtual Earth/Live Search Maps</li></li></ul><li>6.8 Google Maps<br />Social Media Marketing<br />
  76. 76. 6.9 Video/photo sharing websites<br />Social Media Marketing<br /><ul><li>Share your videos, photos, logos, commercials, ...
  77. 77. Serious, funny or controversial
  78. 78. Doesn’t even has to look professional
  79. 79. Easy for others to use and plug your content
  80. 80. Save bandwidth
  81. 81. Video: YouTube, Facebook, MySpace, GarageTV (Telenet)
  82. 82. Photo: Flickr, Facebook, ...</li></li></ul><li>6.9 Video/photo sharing websites<br />Social Media Marketing<br />
  83. 83. 6.10 Universal campaign: Nokia N95<br />Social Media Marketing<br />
  84. 84. 7. Tag Cloud<br />Mash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact Users Remix DiscoverExchange Remix User Generated Content Widgets Meet Social Web Friends AdaptationShareWeb 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication <br />Social Media Marketing<br />
  85. 85. 7. Conclusion<br />Social Media Marketing<br /><ul><li>Create your own corporate website, but don’t forget to market the other channels
  86. 86. Social Media Marketing can generate a great ROI
  87. 87. Social Media Optimization improves your visibility and linkability
  88. 88. Social Media is an engagement
  89. 89. Measure your results and learn from them</li></li></ul><li>8. Q&A<br />Social Media Marketing<br />joris.roebben@queromedia.com<br />www.queromedia.com <br />

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