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  • 1. Theme: The truth isthat designers impactpeople’s behaviour andlifestyles.
  • 2. DON’T GIVE UPfrench fries ,JUSTexercise more .
  • 3. DON’T GIVE UPmeat ,JUSTeat it less often .
  • 4. DON’T GIVE UPcooking ,JUSTplan your meals .
  • 5. DON’T GIVE UPwine ,JUSTbuy large packages .
  • 6. DON’T GIVE UPbuffet ,JUSTtake what you can eat .
  • 7. DON’T GIVE UPfarming ,JUSTdo it in the city .
  • 8. DON’T GIVE UPbooks ,JUSTconsider digital options.
  • 9. DON’T GIVE UPgifts ,JUSTgive an experience .
  • 10. DON’T GIVE UPprinting ,JUSTuse the misprint .
  • 11. DON’T GIVE UPpackaging ,JUSTsimplify it .
  • 12. DON’T GIVE UPmusic ,JUSTdownload it .
  • 13. DON’T GIVE UPtravelling ,JUSTplan it better .
  • 14. DON’T GIVE UPthe car ,JUSTshare it .
  • 15. DON’T GIVE UPtravelling to work ,JUSTuse public transportation .
  • 16. DON’T GIVE UPenergy ,JUSTuse clean one .
  • 17. DON’T GIVE UPbuying a bike ,JUSTbuy from second-hand .
  • 18. DON’T GIVE UPsummerhouse ,JUSTrent it .
  • 19. DON’T GIVE UPyour washing machine ,JUSTuse less detergent .
  • 20. DON’T GIVE UPbuilding the house ,JUSTplan it wisely .
  • 21. DON’T GIVE UPair conditioning ,JUSTopen a window .
  • 22. DON’T GIVE UPhot showers ,JUSTmake it short .
  • 23. DON’T GIVE UPstarting a family ,JUSTmake it small .
  • 24. DON’T GIVE UPheating ,JUSTwear a warm sweater .
  • 25. DON’T GIVE UPfixing the world ,JUSToffer small changes .