Why brands should have a plan for mobile?

Does your brand have a plan for mobile? @getflockler @tonihopponen

Brands become publishers

mb.mercedes-benz.com

iq.intel.com

Why brands shouldhave a plan for mobile?

1 billionsmartphone subscriptions Source: Morgan Stanley, KPCB

1/3 of USA Adults Own Tablet

21 %exclusively throughmobile devices onFacebook Source: VentureBeat

72% of consumers think it’s important for brands to have a mobile & tablet -friendly site Source: AdAge

96 %have come across a sitethat wasn’t mobile-friendly Source: AdAge

Do brands need to develop apps?

3 Ecosystems, thousands of devices

15the average consumeruses only 15 apps per week Source: TechCrunch

Your application is competing against user’s favourite applications

Web applications?

Responsive design - optimized for all devices original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic

ONE URL

Social Magazines

Combine editorial and social content (e.g. tweets, videos & images)

Publish beautiful magazines for iPad and other tablets, mobile & web

Toni Hopponentoni@ﬂockler.comtwitter: @tonihopponenwww.ﬂockler.com

by tonihopponen on Nov 15, 2012