Why brands should have a plan for mobile?
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Why brands should have a plan for mobile?

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Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

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Why brands should have a plan for mobile? Why brands should have a plan for mobile? Presentation Transcript

  • Does your brand have a plan for mobile? @getflockler @tonihopponen
  • Brands become publishers
  • mb.mercedes-benz.com View slide
  • iq.intel.com View slide
  • Why brands shouldhave a plan for mobile?
  • 1 billionsmartphone subscriptions Source: Morgan Stanley, KPCB
  • 1/3 of USA Adults Own Tablet
  • 21 %exclusively throughmobile devices onFacebook Source: VentureBeat
  • 72% of consumers think it’s important for brands to have a mobile & tablet -friendly site Source: AdAge
  • 96 %have come across a sitethat wasn’t mobile-friendly Source: AdAge
  • Do brands need to develop apps?
  • 3 Ecosystems, thousands of devices
  • 15the average consumeruses only 15 apps per week Source: TechCrunch
  • Your application is competing against user’s favourite applications
  • Web applications?
  • Responsive design - optimized for all devices original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic
  • ONE URL
  • Social Magazines
  • Combine editorial and social content (e.g. tweets, videos & images)
  • Publish beautiful magazines for iPad and other tablets, mobile & web
  • Toni Hopponentoni@flockler.comtwitter: @tonihopponenwww.flockler.com