Why brands should have a plan for mobile?
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Why brands should have a plan for mobile?

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Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

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Transcript

  • 1. Does your brand have a plan for mobile? @getflockler @tonihopponen
  • 2. Brands become publishers
  • 3. mb.mercedes-benz.com
  • 4. iq.intel.com
  • 5. Why brands shouldhave a plan for mobile?
  • 6. 1 billionsmartphone subscriptions Source: Morgan Stanley, KPCB
  • 7. 1/3 of USA Adults Own Tablet
  • 8. 21 %exclusively throughmobile devices onFacebook Source: VentureBeat
  • 9. 72% of consumers think it’s important for brands to have a mobile & tablet -friendly site Source: AdAge
  • 10. 96 %have come across a sitethat wasn’t mobile-friendly Source: AdAge
  • 11. Do brands need to develop apps?
  • 12. 3 Ecosystems, thousands of devices
  • 13. 15the average consumeruses only 15 apps per week Source: TechCrunch
  • 14. Your application is competing against user’s favourite applications
  • 15. Web applications?
  • 16. Responsive design - optimized for all devices original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic
  • 17. ONE URL
  • 18.
  • 19. Social Magazines
  • 20. Combine editorial and social content (e.g. tweets, videos & images)
  • 21. Publish beautiful magazines for iPad and other tablets, mobile & web
  • 22. Toni Hopponentoni@flockler.comtwitter: @tonihopponenwww.flockler.com