Toni Eftink Portfolio

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  • Lead manager on development of new website. Wrote all copy, and designed content flow.
  • OTC Facebook & Twitter sites. I enjoy being creative with copy and design elements such as the profile picture and custom tabs.
  • Pre-event: Designed profile photos for participating businesses. Post-event: Offered “Facebook Profile Pics” with Santa photos for mom’s to upload. All profile photos have Old Town Cape’s website address.
  • Quarterly newsletter I write, design & mail to downtown business owners.
  • 2011 OTC Brochure implementing new branding.
  • Weekly e-newsletter I write. Designed static version using our new brand guidelines. Emma cut & coded layout.
  • A piece of collateral I designed for Tunes at Twilight.
  • Dorm Room Makeover Campaign for Annie Laurie’s Antiques on Facebook designed and implemented using profile picture, custom tab and jpegs of flier.
  • Customized website for Annie Laurie’s Antiques using WordPress.
  • Top Model Promotion – Phase I Announce Contest & Phase II Announce Top 10
  • Top Model Promotion – Phase III Top 10 Live Photo Shoot & Public Voting (Each Top 10 Model had her own gallery.)
  • Top Model Promotion – Phase IV Announce Top 3 & Phase V Final 3 Photo Battle
  • Top Model Promotion – Phase VI Announce Winner
  • Toni Eftink Portfolio

    1. 1. Toni M. Eftink<br />Work Samples Portfolio<br />
    2. 2. OldTownCape.org<br />www.oldtowncape.org<br />
    3. 3. Social Media<br />www.facebook.com/oldtowncape<br />www.twitter.com/oldtowncape<br />
    4. 4. FB Profile Picture/Marketing Tool<br />
    5. 5. Merchant Newsletter – Print<br />Old Town Cape | New Branding | Click here for full version of newsletter , 4 pgs<br />
    6. 6. 2011 OTC Brochure<br />Old Town Cape | New Branding <br />
    7. 7. Community E-Newsletter<br />Old Town Cape | New Branding | Click here to view live version<br />
    8. 8. Sample of Event Collateral<br />
    9. 9. Facebook Campaign<br />Annie Laurie’s <br />Antiques<br />
    10. 10. CapeAntiqueShop.com<br />www.capeantiqueshop.com<br />
    11. 11. Top Model Promotion<br />www.capeantiqueshop.com/topmodel<br />Phase II – Announce Top 10<br />Phase I – Announce Contest<br />
    12. 12. Top Model Promotion<br />www.capeantiqueshop.com/topmodel<br />Phase III – Top 10 Live Photo Shoot<br />& Public Voting<br />
    13. 13. Top Model Promotion<br />www.capeantiqueshop.com/topmodel<br />Phase V– Final 3 Photo Battle<br />Phase IV– Top 3 Announced<br />
    14. 14. Top Model Promotion<br />www.capeantiqueshop.com/topmodel<br />Phase VI– Announce Winner<br />

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